Market Research

Advertising testing 101

Advertising testing 101 There was a day not long ago that advertising testing involved sitting large numbers of people in […]

Critical Mechanics of Detractor Recovery In my last blog post about Detractor Recovery, I wrote about the mechanics of detractor […]

The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey […]

If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]