Market Research

Down the Funnel

Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]

Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin […]

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]

We all know the struggle! I don’t know a single person that would not stumble with what to give their […]

Last time we talked about the way that “text analytics” typically is not very analytical. Two exercises related to counting […]