Can text analytics become more analytical? (part 2)
Last time we talked about the way that “text analytics” typically is not very analytical. Two exercises related to counting […]
Market Research
Multiple streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
Can text analytics become more analytical? (part 1)
The term text analytics sounds highly technical. Yet in articles and discussions about this field, the two forms of output […]
Net Promoter Score needs help from its friends
The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. […]
Marketing 2.0 with Visual Conversations
Summary: Visual Conversations enable brands to deepen engagement with existing and targeted consumers. Traditional UGC (User Generated Content) Marketing is […]
