Unipolar vs Bipolar Likert Scale Questions
A Likert Scale survey is a psychometric scale commonly used in research studies to capture accurate opinions. It is the […]
Market Research
With Discrete Choice Model Understand What’s Important In Consumer Decision-Making Process
Questions…there are so many ways to ask questions on market research surveys. This second post on Discrete Choice Model compares […]
Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
Field Data Collection App for When You Don’t Have Internet Access
Field Data Collection App QuestionPro is a crazy powerful platform offering field data collection app for marketers in business situations. […]
A Startup’s trump card to Survive, Win and Grow– Real market data from smart survey softwares
Let’s be honest, it’s brutal out there! When a startup enters the market, it’s like the Hunger Games Part […]
