Use Slider Scales for a More Accurate Rating
Years ago, when I used to work as an interviewer for a market research firm, we were trained to ask […]
Market Research
Want More Open-Ended Comments? Increase the Size of Your Text Box!
Well, if the PhD survey scientists have said it — then it must be true: Size DOES Matter — at […]
Scholarly Research Is Not What It Used to Be
It used to be that the only reputable research was academic studies that involved hidden research methods and concealing of […]
What FedEx Taught Us About the Power of Survey Research
We at QuestionPro often talk about online surveys as helpful tools to gauge customer satisfaction and test new trends. Another […]
What Does Quality Really Mean in Market Research
I’ve been doing some research on market research panels and noticed the overwhelming number the the word “quality” appeared in […]
