Booze Initiative – Pre-Election Poll Nailed It… and Much More
Before Election Day this month, if you wanted to know how voters would weigh in on privatizing liquor sales, all […]
Market Research
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
Mobile Survey Response Rates ROCK
With so many new ways of gathering survey information, it can be confusing and risky trying something new. But when […]
5 Steps to Making Market Research Part of Your Product Offering
I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research. Her main […]
How the iPad Helps Market Researchers’ Efficiency and the Environment
Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released […]
