DIY Research: Has Self-Service Killed Traditional Market Research?
By Nancy Pekala Director of Online Content Editor, Marketing Researchers Today’s market researchers are finding themselves in the middle of […]
Market Research
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Q and A from 10-Point Checklist for Questionnaire Design Webinar held April 7th, 2010
QuestionPro and SurveyAnalytics recently presented with Kathryn Korostoff of Research Rockstar on the topic: 10-Point Checklist for Questionnaire Design. We […]
Long Surveys are here to stay – Its the economy stupid!
It’s become fashionable to say – “researchers who administer long surveys have their head up their you know what” — […]
How to Develop Survey Questions That Help You Make Good Decisions
I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
