Optimized Copywriting: Help the Search Engines Recommend Your Company
We don’t often think about Search Engine Optimization as “research” or “market research”. In fact, the behavioral data that comes […]
Market Research
Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
Conjoint Analysis – Too Many Attributes!
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
The One Percent Difference – Changing Your Life (and business) One Thought at a Time!
What is the One Percent Difference? Einstein once said “No problem can be solved from the same level of consciousness […]
Leveraging Social Media to Produce Directional Insights
Innovating in the content analysis models and across the market research lifecycle Social media, through social networking resources such as […]
