Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
Market Research
Conjoint Analysis – Too Many Attributes!
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
The One Percent Difference – Changing Your Life (and business) One Thought at a Time!
What is the One Percent Difference? Einstein once said “No problem can be solved from the same level of consciousness […]
Leveraging Social Media to Produce Directional Insights
Innovating in the content analysis models and across the market research lifecycle Social media, through social networking resources such as […]
3 Ways to Measure Your Social Media Effectiveness
Let’s face it. Businesses and the left brained among us thrive on what can be measured. Social Media, which can […]
