Long Surveys are here to stay – Its the economy stupid!
It’s become fashionable to say – “researchers who administer long surveys have their head up their you know what” — […]
Market Research
How to Develop Survey Questions That Help You Make Good Decisions
I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
Optimized Copywriting: Help the Search Engines Recommend Your Company
We don’t often think about Search Engine Optimization as “research” or “market research”. In fact, the behavioral data that comes […]
Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
Conjoint Analysis – Too Many Attributes!
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
