Correlation isn’t Causality
I came across a published report recently that made me wonder why people persist in reporting that there is a […]
Market Research
Does Radio Shack’s Rebranding Pass the Market Research Test?
Radio Shack’s Rebranding When I first heard that Radio Shack’s rebranding, I thought, “great!” But after I read what Scott […]
What is National Representative Sample?
Today’s guest post comes from Chris DeAngelis, an expert in designing sampling solutions for a wide range of telephone and […]
A Brief Teach On Data Breach
Today’s guest post comes from Robert E. Bershad, a former attorney and a B2B communications professional who writes articles about […]
3 Painless Strategies to Identify Your Ideal Customer
Take this easy test to see if you’re selling to the right customers. The phone rings, you look at the […]
