Multi-Touch Attribution: What it is, Types + How to Apply
There’s a famous quote from the turn of the 20th century by an American businessman named John Wanamaker that still […]
Market Research
EFE Matrix: Step-by-Step Guide for Business Growth
In today’s dynamic and competitive business environment, it is critical for businesses to recognize and handle the external forces that […]
Product Differentiation: What it is, Types + How to do it?
Product differentiation is one way that a business can set itself apart from its competitors in the market. This process […]
Survey Research: Definition, Examples and Methods
Survey Research is a quantitative research method used for collecting data from a set of respondents. It has been perhaps […]
Price Segmentation: What is it, types + how to use
Price segmentation is one of the most effective ways to set prices for your goods or services. Price segmentation can […]
