Inductive vs Deductive Research: Difference of Approaches
The terms “inductive” and “deductive” are often used in logic, reasoning, and science. Scientists use both inductive and deductive research […]
Market Research
Inductive Research: What is it, Benefits, Uses + Stages
Have you ever thought about how scientists develop new theories or ideas? The answer is found in inductive research. This […]
Meta Analysis: What it is & How to Conduct it
Meta analysis is becoming an increasingly popular way for researchers to combine the results of multiple studies on the same […]
Inferential Statistics: Definition, Types, Formulas, Example
If you are a student in a statistics class or a professional researcher, you need to know how to use […]
Cognitive Bias: What It Is, Types & Prevention Strategies
As a market research company, we understand the importance of objectivity in our work. Our clients rely on us to […]
