Market Research

Adaptive Conjoint Analysis: What is it, Types & User Cases

Adaptive conjoint analysis (ACA) can be used to collect data on the web or on computers that aren’t connected to […]

Contextual inquiry is a way to do research that involves watching and talking to users in their natural environment to […]

Good user research tools can help you make better products whether you are a user, a product manager, a UX […]

Remote user research is called “settle for it” research. It’s research when the team needs more money to travel, the […]

Setting the right price for a product or service is a critical decision for any business. Price elasticity is a […]