Share of Voice: What It Is, Importance + How to Measure
Every marketer needs to be familiar with the concept of share of voice. But what exactly does it mean? It […]
Market Research
Brand Evaluation: What it is & How to Do It Right
Brand evaluation is unquestionably essential for giant firms that can afford to spend money investigating their brand, but it may […]
Brand Repositioning: What it is & How to Do It
Simply said, brand repositioning aims to change the audience’s perception of the brand to make it seem more appealing. “Branding” […]
Brand Perception: What it is & How to Measure It
Many firms strive to make great brand perception look better than it is. We realize it isn’t easy, but we’ll […]
Qualitative Surveys: What They Are, Benefits, and How to Conduct Them
Qualitative surveys have been an essential part of research as they help uncover aspects related to respondents’ emotions, behaviors, and […]
