User-centered design: What it is + 4 Steps
Products are used by people. People should be the center of designing any product. User-centered design (UCD) is an optimistic […]
Market Research
Qualitative Interview: What it is & How to conduct one
A qualitative interview is commonly used in research projects involving new products, brand positioning, purchase dynamics, market research, social research, […]
Research Skills: What they are and Benefits
Research skills play a vital role in the success of any research project, enabling individuals to navigate the vast sea […]
Customer Insights: What they are for your Market Research
Business exists only because we have customers, listening to what they have to say certainly makes sense. In order to survive […]
Attitudinal Research: What it is + Advantages
Attitudinal research is conducted by asking people questions about their feelings and attitudes on a certain topic. It can be […]
