Brand research strategy: A guide for success
Brand research helps with the creation, development and strengthening of brands. Using a variety of methods, researchers can discover a […]
Market Research
Making Consumer Insights Matter – Tuesday CX Thoughts
Creating the link It is with a certain amount of humility that I acknowledge this fact: I am not a […]
Participant Observation: What it is, Types & Uses
Participant observation is a powerful research method often used in fields like anthropology, sociology, and psychology. It allows researchers to […]
Customer segmentation: What it is, types & tips
We know that there are more profitable consumers than others, so companies need to perform customer segmentation that allows them […]
Brand equity: what it is & how to measure it
Today more than ever, brands face the challenge of capturing and maintaining their market share and building customer loyalty. That […]
