Marketing research: Definition, steps, uses & advantages
What is marketing research? Marketing research is defined as any technique or a set of practices that companies use to […]
Market Research
Market research vs. marketing research – Know the difference
Have you ever put thought into the difference between market research and marketing research? They sure sound similar, but and […]
Six reasons to choose an alternative to Alchemer
Like everything else, market research is also seeing a shift in trend due to obvious reasons. The coronavirus has transformed […]
What is Gabor-Granger? Definition, Questions and Examples
What is the Gabor-Granger pricing method? The Gabor-Granger pricing technique is defined as a pricing question used in survey research […]
Ten reasons to use Market Research Services
Are you looking to outsource your market research? Conducting DIY (Do It Yourself) market research can be challenging considering today’s […]
