Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
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How to Create an Irrisistable Offer
Let’s get one thing straight. You don’t sell products or services – you provide offerings. There’s a difference. And the difference is […]
Delivering surveys – 140 characters at a time
Very long URLs used to not really matter to people – people would surf around on the web and barely […]
Can You Create Delighted Customers With Just One Voice Mail?
Can “being human” actually differentiate your business and actually endear your customer to you? Zane Safrit, the author of today’s […]
Why You Can’t Ignore TURF Analysis
TURF analysis is a very powerful technique to estimate market potential for a particular product or service. Let’s use an […]
