Understanding Data – How to Make it Mean Something
Understanding Data We’ve been having a rather intense conversations around decisions and data lately- so imagine my happy surprise when […]
Academic Research
Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Autodidact – Are Self-Taught Marketers Better Marketers?
In the world of market research it’s extremely easy to get academic about everything. After all, we are practitioners of […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
Paper Surveys are finally dead
Paper Surveys are finally dead The prediction that paper surveys are finally dead is a bold one, but I think […]
