Using Open Ended Question and Close Ended Questions in Surveys
When designing surveys, we often need to decide whether to use an open ended question versus close ended questions to […]
Surveys
Response Rates for Online Surveys – Moving the needle – Part 1
As a tool, the survey is a cost-effective means of uncovering the insights which can be used to inform decision making. However, like […]
Schedule Survey Now To Be Sent Out at a Later Time
Have you heard the story of the Tortoise and the Hare? Let’s bring a twist to the story. The Hare […]
Bipolar Survey Scale – Two Extremes at Each End
One of the oldest methods of measurement, which yet remains very popular, is bipolar scaling. The essence of bipolar survey […]
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
