{"id":42044,"date":"2022-03-07T10:55:36","date_gmt":"2022-03-07T09:55:36","guid":{"rendered":"https:\/\/www.questionpro.de\/?p=42044"},"modified":"2022-03-07T10:55:36","modified_gmt":"2022-03-07T09:55:36","slug":"benchmark-daten-studie-versicherungen","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/de\/benchmark-daten-studie-versicherungen\/","title":{"rendered":"Benchmark-Studie: Benchmark-Daten f\u00fcr Versicherer von QuestionPro"},"content":{"rendered":"
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Benchmark-Studie<\/div>\n

Customer Touchpoints & Wahl der Versicherer: Aktuelle Benchmark-Daten f\u00fcr die Versicherungsbranche<\/h1>\n
In deutscher und englischer Sprache<\/div>\n

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Benchmark-Studie f\u00fcr Versicherer: Neue Herausforderungen meistern!<\/h2>\n

F\u00fcr die Benchmark-Studie f\u00fcr Unternehmen aus der Versicherungs-Branche haben wir 1000 Verbraucher gefragt, die aktuell einen Versicherungsvertrag haben, welche Customer Touchpoints entlang der gesamten Customer Journey den gr\u00f6\u00dften Impact haben. Ber\u00fccksichtigt wurden hierbei beispielsweise das eigene Kundenportal, Suchergebnisse, Kommentare auf Bewertungsportalen, pers\u00f6nliche Beratung, Testberichte, Banner-Werbung und andere. Die Benchmark-Studie bietet wertvolle Insights zu CSAT- und NPS-Daten sowie zu aktuell abgeschossenen Versicherungen der Befragten. Zudem beantwortet die Benchmark-Studie die Frage, bei welchem Versicherungsanbieter Verbraucher die letzte Versicherung abgeschlossen haben und aus welchen Gr\u00fcnden dies geschah. Diese und viele weiteren Insights bietet Ihnen die aktuelle Benchmark-Studie f\u00fcr Versicherungsunternehmen aus der Sicht der Verbraucher. Der Download ist kostenlos.<\/p>\n

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Aus dem Inhalt der Benchmark-Studie:<\/h2>\n
    \n
  • Neue Herausforderungen in der Versicherungswirtschaft erfordern neue L\u00f6sungen<\/li>\n
  • Learnings<\/li>\n
  • Beschreibung des Studiendesigns<\/li>\n
  • \u00dcbersicht aller Touchoints unterteilt nach Kategorien<\/li>\n
  • Aktuell abgeschlossene Versicherungen<\/li>\n
  • Zuletzt gew\u00e4hlter Anbieter<\/li>\n
  • Gr\u00fcnde f\u00fcr die Wahl von Versicherern<\/li>\n
  • Weiterempfehlung (NPS) und Zufriedenheit (CSAT)<\/span><\/li>\n
  • Top 10 Touchpoints (overall) die \u201ewahrgenommen\u201c werden<\/span><\/li>\n
  • Top 10 der aktivierenden Touchpoints<\/li>\n
  • Top 10 der Touchpoints (overall), die am meisten zur Information genutzt werden<\/li>\n
  • Art und Weise des Versicherungsabschlusses<\/li>\n
  • Art und Weise der bevorzugten Kontaktaufnahme<\/li>\n
  • Top 10 der Touchpoints nach ihrem Wirkungs-Index<\/span><\/li>\n<\/ul>\n

    Empfehlen Sie die Benchmark-Studie f\u00fcr Versicherer weiter<\/p>\n


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    Die aktuelle Benchmark-Studie von QuestionPro vergleicht Customer Journey Touchpoints von Unternehmen aus der Versicherungsbranche.<\/p>\n","protected":false},"author":192,"featured_media":42054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2581],"tags":[],"yoast_head":"\nBenchmark-Studie Versicherungen - QuestionPro<\/title>\n<meta name=\"description\" content=\"Die aktuelle Benchmark-Studie von QuestionPro vergleicht Customer Journey Touchpoints von Unternehmen aus der Versicherungsbranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/de\/benchmark-daten-studie-versicherungen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark-Studie Versicherungen - 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