{"id":323074,"date":"2018-09-07T06:56:19","date_gmt":"2018-09-07T13:56:19","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%83%95%e3%82%a3%e3%83%bc%e3%83%ab%e3%83%89%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e6%96%b9%e6%b3%95%e3%80%81%e4%be%8b%e3%80%81%e5%88%a9%e7%82%b9\/"},"modified":"2018-09-07T06:56:19","modified_gmt":"2018-09-07T13:56:19","slug":"%e3%83%95%e3%82%a3%e3%83%bc%e3%83%ab%e3%83%89%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e6%96%b9%e6%b3%95%e3%80%81%e4%be%8b%e3%80%81%e5%88%a9%e7%82%b9","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%95%e3%82%a3%e3%83%bc%e3%83%ab%e3%83%89%e8%aa%bf%e6%9f%bb%e3%81%a8%e3%81%af%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e6%96%b9%e6%b3%95%e3%80%81%e4%be%8b%e3%80%81%e5%88%a9%e7%82%b9\/","title":{"rendered":"\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u3068\u306f\uff1a\u5b9a\u7fa9\u3001\u65b9\u6cd5\u3001\u4f8b\u3001\u5229\u70b9"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-299979\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Field-Research-1-1.jpg\" alt=\"Field Research\" width=\"992\" height=\"594\"><\/p>\n<h2><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u30ea\u30b5\u30fc\u30c1\u3068\u306f\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5b9a\u6027\u7684\u65b9\u6cd5\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c<\/span><span style=\"font-weight: 400;\">\u3066<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><span style=\"font-weight: 400;\">\u3044<\/span><\/a><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><span style=\"font-weight: 400;\">\u307e\u3059<\/span><\/a><span style=\"font-weight: 400;\"> \u305d\u308c\u306f\u3001\u4eba\u3005\u304c\u81ea\u7136\u74b0\u5883\u306b\u3044\u308b\u9593\u3001\u4eba\u3005\u3092\u89b3\u5bdf\u3057\u3001\u76f8\u4e92\u4f5c\u7528\u3057\u3001\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002 \u305f\u3068\u3048\u3070\u3001\u81ea\u7136\u4fdd\u8b77\u8ad6\u8005\u306f\u3001\u81ea\u7136\u74b0\u5883\u306b\u304a\u3051\u308b\u52d5\u7269\u306e\u884c\u52d5\u3084\u3001\u7279\u5b9a\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u5bfe\u3059\u308b\u52d5\u7269\u306e\u53cd\u5fdc\u3092\u89b3\u5bdf\u3057\u307e\u3059\u3002 \u540c\u69d8\u306b\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u3092\u884c\u3046\u793e\u4f1a\u79d1\u5b66\u8005\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3063\u305f\u308a\u3001\u9060\u304f\u304b\u3089\u4eba\u3005\u3092\u89b3\u5bdf\u3057\u3066\u3001\u793e\u4f1a\u74b0\u5883\u3067\u306e\u884c\u52d5\u3084\u5468\u56f2\u306e\u72b6\u6cc1\u3078\u306e\u53cd\u5fdc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u8a73\u7d30\uff1a<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb<\/span><\/a><\/p>\n<p>\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306b\u306f\u3001<span style=\"font-weight: 400;\">\u76f4\u63a5\u89b3\u5bdf\u3001\u53c2\u52a0\u5236\u9650\u3001\u6587\u66f8\u3084\u305d\u306e\u4ed6\u306e\u60c5\u5831\u306e\u5206\u6790\u3001\u975e\u516c\u5f0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/\"><span style=\"font-weight: 400;\">\u8abf\u67fb<\/span><\/a>\u306a\u3069<span style=\"font-weight: 400;\">\u3001\u3055\u307e\u3056\u307e\u306a<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/social-research\/\"><span style=\"font-weight: 400;\">\u793e\u4f1a\u8abf\u67fb\u65b9\u6cd5<\/span><\/a>\u304c\u542b\u307e\u308c\u307e\u3059\u3002<span style=\"font-weight: 400;\"> \u7b49 \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u4e00\u822c\u7684\u306b\u5b9a\u6027\u7684\u8abf\u67fb\u3068\u3057\u3066\u7279\u5fb4\u4ed8\u3051\u3089\u308c\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u5834\u5408\u3001 <\/span>\u305d\u306e\u4e2d\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><span style=\"font-weight: 400;\">\u5b9a\u91cf\u7684\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span> <\/p>\n<p><strong>\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb<\/strong><span style=\"font-weight: 400;\"> \u7814\u7a76\u306e\u6700\u7d42\u76ee\u7684\u306f\u305d\u306e\u8a2d\u5b9a\u3067\u306e\u88ab\u9a13\u8005\u306e\u7279\u5b9a\u306e\u884c\u52d5\u3092\u89b3\u5bdf\u304a\u3088\u3073\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u901a\u5e38\u306f\u7279\u5b9a\u306e\u8a2d\u5b9a\u3067\u59cb\u307e\u308a\u307e\u3059\u3002 \u305f\u3060\u3057\u3001\u7279\u5b9a\u306e\u52d5\u4f5c\u306e\u539f\u56e0\u3068\u7d50\u679c\u306f\u3001\u81ea\u7136\u74b0\u5883\u306b\u8907\u6570\u306e\u5909\u6570\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u5206\u6790\u304c\u56f0\u96e3\u3067\u3059\u3002 \u307b\u3068\u3093\u3069 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u53ce\u96c6<\/span><\/a><span style=\"font-weight: 400;\"> \u5b8c\u5168\u306b\u539f\u56e0\u3068\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e3b\u306b\u76f8\u95a2\u95a2\u4fc2\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002 \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u76f8\u95a2\u95a2\u4fc2\u3092\u63a2\u3057\u307e\u3059\u304c\u3001\u5c0f\u3055\u306a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><span style=\"font-weight: 400;\">\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba<\/span><\/a>\u306b\u3088\u308a<span style=\"font-weight: 400;\">\u30012\u3064\u4ee5\u4e0a\u306e\u5909\u6570\u9593<\/span>\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/causal-analysis-does-x-cause-y\/\"><span style=\"font-weight: 400;\">\u56e0\u679c\u95a2\u4fc2<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u306b<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u65b9\u6cd5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u901a\u5e38\u30015\u3064\u306e\u7570\u306a\u308b\u65b9\u6cd5\u3067\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002 \u5f7c\u3089\u3067\u3059\uff1a<\/span><\/p>\n<ul>\n<li><b>\u76f4\u63a5\u89b3\u5bdf<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306f<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\"><span style=\"font-weight: 400;\">\u89b3\u6e2c\u65b9\u6cd5<\/span><\/a>\u3067\u53ce\u96c6\u3055\u308c\u307e\u3059<span style=\"font-weight: 400;\"> \u307e\u305f\u306f\u81ea\u7136\u74b0\u5883\u306e\u5bfe\u8c61\u3002 \u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u72b6\u6cc1\u306e\u632f\u308b\u821e\u3044\u3084\u7d50\u679c\u304c\u7814\u7a76\u8005\u306b\u3088\u3063\u3066\u59a8\u5bb3\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u76f4\u63a5\u89b3\u5bdf\u306e\u5229\u70b9\u306f\u3001\u4eba\u3001\u72b6\u6cc1\u3001\u76f8\u4e92\u4f5c\u7528\u3001\u304a\u3088\u3073\u5468\u56f2\u306e\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u3053\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u65b9\u6cd5\u306f\u3001\u516c\u5171\u306e\u5834\u3084\u74b0\u5883\u3067\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u502b\u7406\u7684\u306a\u30b8\u30ec\u30f3\u30de\u3092\u5f15\u304d\u8d77\u3053\u3059\u305f\u3081\u3001\u79c1\u7684\u306a\u74b0\u5883\u3067\u306f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/p>\n<ul>\n<li><b>\u53c2\u4e0e\u89b3\u5bdf<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u65b9\u6cd5\u3067\u306f\u3001\u7814\u7a76\u8005\u306f\u3001\u7d14\u7c8b\u306b\u30aa\u30d6\u30b6\u30fc\u30d0\u30fc\u3068\u3057\u3066\u3060\u3051\u3067\u306a\u304f\u3001\u53c2\u52a0\u8005\u3068\u3057\u3066\u3082\u3001\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u306b\u6df1\u304f\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u65b9\u6cd5\u3082\u81ea\u7136\u74b0\u5883\u3067\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u552f\u4e00\u306e\u9055\u3044\u306f\u3001\u7814\u7a76\u8005\u304c\u8b70\u8ad6\u306b\u53c2\u52a0\u3057\u3001\u8b70\u8ad6\u306e\u65b9\u5411\u6027\u3092\u5f62\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u7814\u7a76\u8005\u306f\u7814\u7a76\u306e\u53c2\u52a0\u8005\u3068\u5feb\u9069\u306a\u74b0\u5883\u306b\u4f4f\u307f\u3001\u5f7c\u3089\u3092\u5feb\u9069\u306b\u3057\u3001\u8a73\u7d30\u306a\u8b70\u8ad6\u3092\u958b\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li><b>\u6c11\u65cf\u8a8c<\/b><\/li>\n<\/ul>\n<p>\u6c11\u65cf\u8a8c\u5b66\u306f<a href=\"https:\/\/www.questionpro.com\/blog\/social-research\/\"><span style=\"font-weight: 400;\">\u793e\u4f1a\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u62e1\u5927\u3055\u308c\u305f\u89b3\u5bdf\u3067\u3059<\/span><span style=\"font-weight: 400;\"> \u793e\u4f1a\u7684\u8996\u70b9\u3068\u793e\u4f1a\u7684\u74b0\u5883\u5168\u4f53\u306e\u6587\u5316\u7684\u4fa1\u5024\u3002 \u6c11\u65cf\u8a8c\u5b66\u3067\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5168\u4f53\u304c\u5ba2\u89b3\u7684\u306b\u89b3\u5bdf\u3055\u308c\u307e\u3059\u3002 \u305f\u3068\u3048\u3070\u3001\u7814\u7a76\u8005\u304c\u30a2\u30de\u30be\u30f3\u306e\u90e8\u65cf\u304c\u3069\u306e\u3088\u3046\u306b\u751f\u6d3b\u3057\u3001\u6d3b\u52d5\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u305f\u3044\u5834\u5408\u3001\u7814\u7a76\u8005\u306f\u5f7c\u3089\u3092\u89b3\u5bdf\u3059\u308b\u304b\u3001\u5f7c\u3089\u306e\u4e2d\u3067\u751f\u6d3b\u3057\u3001\u5f7c\u3089\u306e\u65e5\u5e38\u306e\u884c\u52d5\u3092\u9759\u304b\u306b\u89b3\u5bdf\u3059\u308b\u304b\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n<ul>\n<li><b>\u5b9a\u6027\u7684\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><span style=\"font-weight: 400;\">\u5b9a\u6027\u7684\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/span><\/a><span style=\"font-weight: 400;\">\u306f<\/span><a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\"><span style=\"font-weight: 400;\">\u3001\u7d42\u308f\u308a\u306e\u306a\u3044\u8cea\u554f<\/span><\/a>\u3067\u3059<span style=\"font-weight: 400;\"> \u7814\u7a76\u5bfe\u8c61\u306b\u76f4\u63a5\u5c0b\u306d\u3089\u308c\u307e\u3059\u3002 \u8cea\u7684\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u975e\u516c\u5f0f\u3067\u4f1a\u8a71\u578b\u3001\u534a\u69cb\u9020\u5316\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u3001\u307e\u305f\u306f\u4e0a\u8a18\u306e3\u3064\u3059\u3079\u3066\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u3044\u305a\u308c\u304b\u3067\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u304c\u5206\u985e\u3067\u304d\u308b\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002 \u3053\u308c\u306f\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30ca\u30eb\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002 \u3053\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u65b9\u6cd5\u3067\u306f\u30011\u5bfe1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/focus-group-surveys\/\"><span style=\"font-weight: 400;\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/span><\/a><span style=\"font-weight: 400;\">\u3068<\/span><a href=\"https:\/\/www.questionpro.com\/tour\/text-analysis.html\"><span style=\"font-weight: 400;\">\u30c6\u30ad\u30b9\u30c8\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<ul>\n<li><b>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u8abf\u67fb\u306f\u3001\u4eba\u3001\u72b6\u6cc1\u3001\u307e\u305f\u306f\u30a4\u30d9\u30f3\u30c8\u306e\u8a73\u7d30\u306a\u5206\u6790\u3067\u3059\u3002 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400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u6027\u8cea\u3001\u95a2\u9023\u3059\u308b\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3068\u30b3\u30b9\u30c8\u306e\u5927\u304d\u3055\u306e\u305f\u3081\u306b\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u8a08\u753b\u3001\u5b9f\u65bd\u3001\u6e2c\u5b9a\u304c\u975e\u5e38\u306b\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002 \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u7ba1\u7406\u306b\u304a\u3051\u308b\u3044\u304f\u3064\u304b\u306e\u57fa\u672c\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u9069\u5207\u306a\u30c1\u30fc\u30e0\u3092\u69cb\u7bc9\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> 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style=\"font-weight: 400;\"> \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u6210\u529f\u306f\u3001\u8abf\u67fb\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u4eba\u3005\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002 \u4f7f\u7528\u3059\u308b <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><span style=\"font-weight: 400;\">\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u65b9\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u7814\u7a76\u306e\u4e00\u90e8\u3068\u306a\u308b\u4eba\u3005\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0a\u8a18\u3067\u9577\u3005\u3068\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u3002 \u305d\u308c\u3089\u306f\u3001\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u304a\u3088\u3073\u89b3\u5bdf\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3059\u3079\u3066\u30c1\u30e7\u30fc\u30af\u3067\u66f8\u304d\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u3001\u5404\u30e1\u30bd\u30c3\u30c9\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3082\u6700\u521d\u306b\u30c1\u30e7\u30fc\u30af\u3067\u66f8\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u305f\u3068\u3048\u3070\u3001\u8abf\u67fb\u306e\u5834\u5408\u3001 <\/span><a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\"><span style=\"font-weight: 400;\">\u8abf\u67fb\u306e\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u8abf\u67fb\u3092\u958b\u59cb\u3059\u308b\u524d\u3067\u3082\u4f5c\u6210\u304a\u3088\u3073\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>\u73fe\u5730\u8996\u5bdf\uff1a<\/b><span style=\"font-weight: 400;\"> \u73fe\u5730\u8abf\u67fb\u306e\u6210\u529f\u306b\u306f\u73fe\u5730\u8996\u5bdf\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u305d\u308c\u306f\u5e38\u306b\u5f93\u6765\u306e\u5834\u6240\u306e\u5916\u3067\u3001\u56de\u7b54\u8005\u306e\u5b9f\u969b\u306e\u81ea\u7136\u74b0\u5883\u306e\u4e2d\u3067\u884c\u308f\u308c\u307e\u3059\u3002 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400;\">\u30c7\u30fc\u30bf\u304c\u5206\u6790\u3055\u308c\u305f\u3089\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u7814\u7a76\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u306b\u7d50\u679c\u3092\u4f1d\u9054\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"\u201cdisplay:\" none=\"\" data-sumome-listbuilder-embed-id=\"e19ce6b996f96a0b4bcd4f287ea1b0234d6a85d65382fd001b761112af58a1ce\"><\/span><\/p>\n<h3><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u30ea\u30b5\u30fc\u30c1\u30ce\u30fc\u30c8<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/5-easy-ways-to-bring-ethnography-into-your-market-research\/\"><span style=\"font-weight: 400;\">\u6c11\u65cf\u8a8c\u7684\u8a18\u9332<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u4fdd\u6301<\/span><span style=\"font-weight: 400;\"> \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u3092\u884c\u3046\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u306f\u3001\u6c11\u65cf\u8a8c\u8a18\u9332\u306e\u6700\u3082\u91cd\u8981\u306a\u5074\u9762\u306e1\u3064\u3092\u69cb\u6210\u3057\u307e\u3059\u3002 \u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u7814\u7a76\u8005\u304c <\/span><span style=\"font-weight: 400;\">\u5f8c\u3067\u66f8\u304d\u7559\u3081\u3089\u308c\u308b<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><span style=\"font-weight: 400;\">\u89b3\u5bdf\u7814\u7a76<\/span><\/a>\u30d7\u30ed\u30bb\u30b9\u3002<\/p>\n<h4><strong>\u30d5\u30a3\u30fc\u30eb\u30c9\u30ea\u30b5\u30fc\u30c1\u30ce\u30fc\u30c8\u306e\u7a2e\u985e<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"> 4\u7a2e\u985e\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002 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\u307b\u3068\u3093\u3069\u306e\u7814\u7a76\u8005\u306f\u3001\u56de\u7b54\u8005\u304c\u305d\u308c\u3089\u3092\u771f\u5263\u306b\u53d7\u3051\u6b62\u3081\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u611f\u3058\u308b\u6050\u308c\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u65b9\u6cd5\u3092\u597d\u307f\u307e\u305b\u3093\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u9069\u5207\uff1a<\/b><span style=\"font-weight: 400;\"> \u3053\u308c\u3089\u306e\u30e1\u30e2\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u5b8c\u4e86\u76f4\u5f8c\u306b\u62e1\u5f35\u3055\u308c\u307e\u3059\u3002 \u30e1\u30e2\u306f\u8a73\u7d30\u306b\u8a18\u8ff0\u3057\u3001\u5358\u8a9e\u306f\u8abf\u67fb\u5bfe\u8c61\u306e\u4e3b\u984c\u306b\u3067\u304d\u308b\u3060\u3051\u8fd1\u3065\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u65b9\u6cd5\u8ad6\u7684\u6ce8\u8a18\uff1a<\/b><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u6ce8\u8a18\u306b\u306f\u3001\u7814\u7a76\u8005\u304c\u4f7f\u7528\u3057\u305f\u7814\u7a76\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u65b9\u6cd5\u3001\u65b0\u305f\u306b\u63d0\u6848\u3055\u308c\u305f\u7814\u7a76\u65b9\u6cd5\u304c\u542b\u307e\u308c\u3066\u3044<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><span style=\"font-weight: 400;\">\u307e\u3059<\/span><\/a>\u3002<span style=\"font-weight: 400;\"> \u305d\u3057\u3066\u5f7c\u3089\u306e\u9032\u6b69\u3092\u76e3\u8996\u3059\u308b\u65b9\u6cd5\u3002 \u65b9\u6cd5\u8ad6\u306e\u30e1\u30e2\u306f\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u30e1\u30e2\u3068\u4e00\u7dd2\u306b\u4fdd\u7ba1\u3059\u308b\u3053\u3068\u3082\u3001\u5225\u3005\u306b\u63d0\u51fa\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u8abf\u67fb\u306e\u6700\u7d42\u5831\u544a\u66f8\u306b\u305f\u3069\u308a\u7740\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u30b8\u30e3\u30fc\u30ca\u30eb\u3068\u65e5\u8a18\uff1a <\/b><span style=\"font-weight: 400;\">\u3053\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u30ce\u30fc\u30c8\u306e\u65b9\u6cd5\u306f\u3001\u7814\u7a76\u8005\u306e\u751f\u6d3b\u3078\u306e\u6d1e\u5bdf\u3067\u3059\u3002 \u3053\u308c\u306f\u3001\u7814\u7a76\u8005\u306e\u751f\u6d3b\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u8ffd\u8de1\u3057\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u4e2d\u306b\u767a\u751f\u3057\u305f\u53ef\u80fd\u6027\u306e\u3042\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u3084\u30d0\u30a4\u30a2\u30b9\u3092\u6392\u9664\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u7406\u7531<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u300120\u4e16\u7d00\u306b\u793e\u4f1a\u79d1\u5b66\u3067\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002 \u3057\u304b\u3057\u3001\u4e00\u822c\u7684\u306b\u3001\u5b9f\u65bd\u3068\u5b8c\u4e86\u306b\u306f\u591a\u304f\u306e\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u8cbb\u7528\u304c\u304b\u304b\u308a\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u4fb5\u8972\u7684\u3067\u3059\u3002 \u3067\u306f\u3001\u306a\u305c\u3053\u308c\u304c\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3001\u30c7\u30fc\u30bf\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u7814\u7a76\u8005\u306b\u597d\u307e\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002 4\u3064\u306e\u4e3b\u306a\u7406\u7531\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u30c7\u30fc\u30bf\u306e\u4e0d\u8db3\u3092\u514b\u670d\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30ae\u30e3\u30c3\u30d7\u306e\u4e3b\u8981\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002 \u975e\u5e38\u306b\u591a\u304f\u306e\u5834\u5408\u3001\u7279\u306b\u7279\u5b9a\u306e\u74b0\u5883\u3067\u306f\u3001\u7814\u7a76\u4e2d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u306a\u3044\u3053\u3068\u306b\u5236\u9650\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u554f\u984c\u306f\u65e2\u77e5\u3067\u3042\u308b\u304b\u7591\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306a\u3057\u3067\u3053\u308c\u3092\u691c\u8a3c\u3059\u308b\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/primary-research\/\"><span style=\"font-weight: 400;\">\u4e00\u6b21\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\"> \u3068\u30c7\u30fc\u30bf\u3002 \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30dd\u30fc\u30c8\u8cc7\u6599\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u305f\u3081\u3001\u63a8\u5968\u3055\u308c\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306e\u7814\u7a76\u65b9\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>\u8abf\u67fb\u306e\u80cc\u666f\u3092\u7406\u89e3\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u5834\u5408\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><span style=\"font-weight: 400;\">\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf<\/span><\/a><span style=\"font-weight: 400;\"> \u5341\u5206\u3067\u3059\u304c\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u307e\u3060\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u306f\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3078\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u305f\u3068\u3048\u3070\u3001\u99ac\u304c\u8840\u7d71\u3067\u3042\u308a\u3001\u99ac\u5c0f\u5c4b\u306e\u6240\u6709\u8005\u304c\u6700\u9ad8\u306e\u9a0e\u624b\u3092\u96c7\u3046\u305f\u3081\u3001\u53a9\u820e\u306e\u8fb2\u5834\u306e\u99ac\u304c\u4e00\u822c\u7684\u306b\u30ec\u30fc\u30b9\u306b\u52dd\u3064\u3053\u3068\u304c\u30c7\u30fc\u30bf\u306b\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3002 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style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u306e\u4e09\u89d2\u6e2c\u91cf\u306b\u3088\u3063\u3066<\/span><a href=\"https:\/\/www.questionpro.com\/article\/market-research-surveys-guide.html#Statistical_Analysis_Techniques_for_Market_Analysis\"><span style=\"font-weight: 400;\">\u7d71\u8a08\u7684\u306b\u5206\u6790\u3055\u308c<\/span><\/a>\u307e\u3059\u3002 <\/li>\n<li style=\"font-weight: 400;\"><b>\u88dc\u52a9\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\uff1a<\/b><span style=\"font-weight: 400;\"> \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u3001\u7814\u7a76\u8005\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u601d\u8003\u306e\u4f4d\u7f6e\u306b\u7f6e\u304d\u3001\u65b0\u3057\u3044\u601d\u8003\u306e\u7dda\u3092\u958b\u304d\u307e\u3059\u3002 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\/>\n\u7d14\u7c8b\u306b\u89b3\u5bdf\u65b9\u6cd5\u3068\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e00\u90e8\u3068\u306a\u308a\u3001\u30b9\u30e9\u30e0\u306e\u793e\u4f1a\u7684\u6307\u6a19\u3068\u793e\u4f1a\u7684\u968e\u5c64\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u7814\u7a76\u306f\u307e\u305f\u3001\u30b9\u30e9\u30e0\u306e\u7d4c\u6e08\u7684\u81ea\u7acb\u3068\u65e5\u3005\u306e\u904b\u55b6\u4e0a\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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\u3053\u306e\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5730\u7406\u7684\u4f4d\u7f6e\u3068\u80cc\u666f\u306e\u5b50\u4f9b\u305f\u3061\u304c\u30b9\u30dd\u30fc\u30c4\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3001\u305d\u3057\u3066\u30b9\u30dd\u30fc\u30c4\u304c\u5f7c\u3089\u306e\u5168\u4f53\u7684\u306a\u767a\u9054\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n<li><strong>\u52d5\u7269\u306e\u79fb\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7814\u7a76\u3059\u308b<\/strong><br \/>\n\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u3001\u52d5\u690d\u7269\u306e\u7814\u7a76\u306b\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u4e3b\u306a\u4f7f\u7528\u4f8b\u306f\u3001\u5b63\u7bc0\u306e\u5909\u5316\u306b\u4f34\u3046\u52d5\u7269\u306e\u79fb\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u76e3\u8996\u304a\u3088\u3073\u7814\u7a76\u3059\u308b\u79d1\u5b66\u8005\u3067\u3059\u3002 \u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306f\u3001\u4f55\u5e74\u306b\u3082\u308f\u305f\u3063\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u52d5\u7269\u306e\u5b89\u5168\u306a\u901a\u904e\u3092\u5b89\u5168\u306b\u4fc3\u9032\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7d50\u8ad6\u3092\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ol>\n<h3><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u5229\u70b9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u5229\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u5909\u6570\u306e\u6539\u3056\u3093\u304c\u306a\u304f\u3001\u74b0\u5883\u304c\u4fee\u6b63\u3055\u308c\u3066\u3044\u306a\u3044\u73fe\u5b9f\u306e\u81ea\u7136\u74b0\u5883\u3067\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5feb\u9069\u306a\u74b0\u5883\u3067\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u88dc\u52a9\u7684\u306a\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3082\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7814\u7a76\u8005\u306f\u3001\u7814\u7a76\u5bfe\u8c61\u306b\u8fd1\u63a5\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7814\u7a76\u5bfe\u8c61\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3057\u305f\u304c\u3063\u3066\u3001\u7814\u7a76\u306f\u5e83\u7bc4\u3067\u3001\u5fb9\u5e95\u7684\u304b\u3064\u6b63\u78ba\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3><b>\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30eb\u30c9\u8abf\u67fb\u306e\u6b20\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7814\u7a76\u306f\u8cbb\u7528\u3068\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306b\u4f55\u5e74\u3082\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 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