{"id":731003,"date":"2010-07-23T16:16:51","date_gmt":"2010-07-23T16:16:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e5%bf%9c%e7%ad%94%e6%a7%98%e5%bc%8f%e3%81%ae%e3%83%90%e3%82%a4%e3%82%a2%e3%82%b9%e3%81%a8%e3%81%9d%e3%81%ae%e5%85%8b%e6%9c%8d%e6%b3%95\/"},"modified":"2010-07-23T16:16:51","modified_gmt":"2010-07-23T16:16:51","slug":"%e5%bf%9c%e7%ad%94%e6%a7%98%e5%bc%8f%e3%81%ae%e3%83%90%e3%82%a4%e3%82%a2%e3%82%b9%e3%81%a8%e3%81%9d%e3%81%ae%e5%85%8b%e6%9c%8d%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e5%bf%9c%e7%ad%94%e6%a7%98%e5%bc%8f%e3%81%ae%e3%83%90%e3%82%a4%e3%82%a2%e3%82%b9%e3%81%a8%e3%81%9d%e3%81%ae%e5%85%8b%e6%9c%8d%e6%b3%95\/","title":{"rendered":"\u5fdc\u7b54\u69d8\u5f0f\u306e\u30d0\u30a4\u30a2\u30b9\u3068\u305d\u306e\u514b\u670d\u6cd5"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-2368 size-full\" title=\"\u30b9\u30b1\u30fc\u30eb\u8a55\u4fa1\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2010\/07\/istock_000012753624xsmall.jpg\" alt=\"Happy Face Neutral Face Sad Face with Buttons\uff08\u30cf\u30c3\u30d4\u30fc\u30d5\u30a7\u30a4\u30b9\u3001\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\u30d5\u30a7\u30a4\u30b9\u3001\u30b5\u30c3\u30c9\u30d5\u30a7\u30a4\u30b9\u3001\u30dc\u30bf\u30f3\u4ed8\u304d\" width=\"400\" height=\"300\">\u6570\u9031\u9593\u524d\u3001Research Access\u306b\u3001\u30d1\u30cd\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u306e\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u304c\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002 \u305d\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u304c\u3001\u8a55\u4fa1\u5c3a\u5ea6\u3067\u767a\u751f\u3059\u308b\u300c\u6975\u7aef\u306a\u300d\u56de\u7b54\u3092\u3059\u3079\u3066\u53d6\u308a\u9664\u304f\u3053\u3068\u3060\u3063\u305f\u3002 \u3082\u3057\u3042\u306a\u305f\u304c\u3001\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u8a55\u4fa1\u306e\u8cea\u554f\u304c\u591a\u3059\u304e\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u53d7\u3051\u53d6\u308a\u3001\u6700\u4f4e\u8a55\u4fa1\u3001\u4e2d\u9593\u8a55\u4fa1\u3001\u9ad8\u8a55\u4fa1\u306e\u3059\u3079\u3066\u306b\u7121\u610f\u8b58\u306b\u30c1\u30a7\u30c3\u30af\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u306a\u3089\u3001\u3042\u306a\u305f\u306f\u81ea\u5206\u304c\u8ab0\u306a\u306e\u304b\u3001\u79c1\u304c\u4f55\u3092\u8a00\u3063\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3063\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3053\u3068\u306f\u3001\u6c7a\u3057\u3066\u9ad8\u3044\u8a55\u4fa1\u3092\u3057\u306a\u3044\u4eba\u305f\u3061\u3001\u3042\u308b\u3044\u306f\u5e38\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u3059\u308b\u4eba\u305f\u3061\u306b\u3064\u3044\u3066\u3001\u79c1\u306e\u5fc3\u306e\u4e2d\u306b\u30d0\u30b0\u3092\u3082\u305f\u3089\u3057\u305f\u3002\u5f7c\u3089\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u7121\u5fc3\u3067\u7b54\u3048\u3066\u3044\u305f\u30d1\u30cd\u30ea\u30b9\u30c8\u3068\u3001\u3044\u308d\u3044\u308d\u306a\u610f\u5473\u3067\u5909\u308f\u3089\u306a\u3044\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u5f7c\u3089\u306e\u56de\u7b54\u306f\u3001\u79c1\u305f\u3061\u306e\u5224\u65ad\u306b\u5f79\u7acb\u3064\u6709\u52b9\u306a\u56de\u7b54\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u7591\u308f\u3057\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u6642\u3001<a href=\"https:\/\/www.linkedin.com\/in\/jhenning\/\">Jeff Henning\u306e<\/a>\u3053\u306e\u8a18\u4e8b\u306b\u51fa\u4f1a\u3044\u3001\u3053\u306e\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u308b\u306e\u306f\u81ea\u5206\u3060\u3051\u3067\u306f\u306a\u3044\u306e\u3060\u3068\u6c17\u3065\u304b\u3055\u308c\u307e\u3057\u305f\u3002 \u5b9f\u306f\u3001\u79c1\u3088\u308a\u3082\u305a\u3063\u3068\u982d\u306e\u3044\u3044\u4eba\u305f\u3061\u304c\u3001\u3053\u306e\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u305f\u304f\u3055\u3093\u7814\u7a76\u3057\u3001\u3044\u304f\u3064\u304b\u306e\u89e3\u6c7a\u7b56\u3092\u8003\u3048\u51fa\u3057\u307e\u3057\u305f\u306e\u3067\u3001\u3053\u3053\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d8\u30cb\u30f3\u30b0\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5b9f\u969b\u306b\u6587\u5316\u7684\u53cd\u5fdc\u306e\u504f\u308a\u306b\u3064\u3044\u3066\u306e\u8b70\u8ad6\u306b\u89e6\u308c\u3066\u3044\u307e\u3059\u3002 \u4ee5\u4e0b\u306f\u3001\u30d8\u30cb\u30f3\u30b0\u304c\u6319\u3052\u305f\u3001\u4e00\u822c\u7684\u306a\u56de\u7b54\u30b9\u30bf\u30a4\u30eb\u306e\u504f\u308a\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e<a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\">\u8cea\u554f\u30bf\u30a4\u30d7<\/a>\u3067\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li><strong>\u4e8c\u9805\u5c3a\u5ea6<\/strong>&#8211; 1946\u5e74\u306e\u6642\u70b9\u3067\u3001\u30ea\u30fc\u30fb\u30b8\u30e7\u30bb\u30d5\u30fb\u30af\u30ed\u30f3\u30d0\u30c3\u30cf\uff08<a title=\"\u30af\u30ed\u30f3\u30d0\u30c3\u30af\u306e\u30a2\u30eb\u30d5\u30a1\" href=\"http:\/\/en.wikipedia.org\/wiki\/Cronbach's_alpha\">\u30af\u30ed\u30f3\u30d0\u30c3\u30af\u306e\u30a2\u30eb\u30d5\u30a1\u3067<\/a>\u6709\u540d\uff09\u306f\u3001\u56de\u7b54\u30b9\u30bf\u30a4\u30eb\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306b\u30012\u9805\u76ee\u306e\u5c3a\u5ea6\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u63d0\u5531\u3057\u307e\u3057\u305f\uff1a\u306f\u3044\/\u3044\u3044\u3048\u3001\u540c\u610f\/\u53cd\u5bfe\u3001\u4e0d\u6e80\/\u6e80\u8db3\u3001\u8a18\u8ff0\/\u8a18\u8ff0\u3057\u306a\u3044\u3002 \u3053\u308c\u306f\u3001\u57fa\u672c\u7684\u306b\u5168\u54e1\u304cExtreme Response Style\u306e\u30ec\u30b9\u30dd\u30f3\u30c0\u30fc\u3068\u3057\u3066\u6271\u308f\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u9078\u629e\u5f0f\u8cea\u554f<\/strong>&#8211; \u9078\u629e\u80a2\u306e\u30ea\u30b9\u30c8\u3092\u63d0\u793a\u3057\u3001\u56de\u7b54\u8005\u306b\u300c\u8a72\u5f53\u3059\u308b\u3082\u306e\u3092\u3059\u3079\u3066\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u6307\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u56de\u7b54\u8005\u306b\u540c\u610f\u3001\u91cd\u8981\u3001\u307e\u305f\u306f\u4e0d\u6e80\u306e\u3042\u308b\u9805\u76ee\u3092\u9078\u629e\u3059\u308b\u3088\u3046\u4fc3\u3059\u3001\u30d0\u30a4\u30ca\u30ea\u30b9\u30b1\u30fc\u30eb\u306e\u7d4c\u6e08\u7684\u306a\u5f62\u5f0f\u3067\u3059\u3002<\/li>\n<li><strong>\u30e9\u30f3\u30af\u4ed8\u3051\u8cea\u554f<\/strong>&#8211; \u5f93\u6765\u306e\u56de\u7b54\u30d0\u30a4\u30a2\u30b9\u3092\u56de\u907f\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001<a title=\"\u30e9\u30f3\u30ad\u30f3\u30b0\u5c3a\u5ea6\" href=\"https:\/\/www.questionpro.com\/blog\/rating-scale\/\">\u30e9\u30f3\u30af\u4ed8\u3051\u30b9\u30b1\u30fc\u30eb\u3092<\/a>\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30b9\u30b1\u30fc\u30eb\u4e0a\u306e\u5404\u9078\u629e\u80a2\u306f\u3001\u6700\u3082\u91cd\u8981\u304b\u3089\u6700\u3082\u91cd\u8981\u3067\u306a\u3044\u3001\u6700\u3082\u6e80\u8db3\u304b\u3089\u6700\u3082\u6e80\u8db3\u3067\u306a\u3044\u3001\u6700\u3082\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u6700\u3082\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u4e00\u5ea6\u306e\u307f\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>MaxDiff\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0<\/strong>&#8212; \u6700\u5927\u5dee\u5206\u96e2\u6563\u9078\u629e\u30e2\u30c7\u30eb\u306f\u3001\u3088\u308a\u6d17\u7df4\u3055\u308c\u305f\u30bf\u30a4\u30d7\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8cea\u554f\u3067\u3001\u901a\u5e38\u3001\u4e00\u5ea6\u306b4\u3064\u306e\u5c5e\u6027\u3092\u8868\u793a\u3057\u3001\u56de\u7b54\u8005\u306b\u5404\u30bb\u30c3\u30c8\u304b\u3089\u6700\u9ad8\u3068\u6700\u60aa\u306e\u5c5e\u6027\uff08\u6700\u5927\u5dee\u5206\u3092\u6301\u3064\u5c5e\u6027\uff09\u3092\u9078\u629e\u3059\u308b\u3088\u3046\u306b\u6c42\u3081\u307e\u3059\u3002 MaxDiff\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306f\u3001\u7570\u6587\u5316\u5206\u6790\u306b\u304a\u3044\u3066\u8a55\u4fa1\u5c3a\u5ea6\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u7814\u7a76\u306b\u3088\u308a\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 (Steve Cohen &amp; Leopoldo Neira, 2003, &#8220;<a title=\"\u56fd\u3092\u8d85\u3048\u3066\u306e\u88fd\u54c1\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306e\u9078\u597d\u306e\u6e2c\u5b9a\u3002\u6700\u5927\u5dee\u5c3a\u5ea6\u6cd5\u3092\u7528\u3044\u305f\u5c3a\u5ea6\u4f7f\u7528\u30d0\u30a4\u30a2\u30b9\u306e\u514b\u670d\" href=\"http:\/\/scholar.google.com\/scholar?cites=9396518297114321783&amp;as_sdt=2005&amp;sciodt=2000&amp;hl=en\">Measuring Preference for Product Benefits Across Countries:\u6700\u5927\u5dee\u5c3a\u306b\u3088\u308b\u30b9\u30b1\u30fc\u30eb\u5229\u7528\u30d0\u30a4\u30a2\u30b9\u306e\u514b\u670d<\/a>&#8220;)<\/li>\n<\/ul>\n<\/blockquote>\n<p><strong>\u6559\u8a13\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u8ffd\u52a0\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/p>\n<p>\u3064\u307e\u308a\u3001\u56de\u7b54\u8005\u306e\u672c\u97f3\u3092\u8aa4\u9b54\u5316\u3059\u305f\u3081\u306b\u30c7\u30fc\u30bf\u3092\u300c\u6c5a\u3059\u300d\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u306f\u3001\u30d1\u30cd\u30eb\u3060\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002 \u56de\u7b54\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u4eba\u9593\u306e\u610f\u898b\u306e\u6570\u3060\u3051\u5f62\u304c\u3042\u308b\u3002 \u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306f\u6700\u7d42\u7684\u306b\u4eba\u9593\u304c\u884c\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u7d4c\u55b6\u8005\u3084\u4e8b\u696d\u4e3b\u306f\u3001\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u5224\u65ad\u6750\u6599\u3068\u3057\u3066\u8ffd\u52a0\u7684\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300cWho Wants to be a Millionaire\u300d\u306e\u300cAsk the audience\u300d\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u304c\u3001\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u81ea\u5206\u306e\u5224\u65ad\u3067\u884c\u308f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6570\u9031\u9593\u524d\u3001Research Access 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