{"id":731064,"date":"2022-06-16T14:08:50","date_gmt":"2022-06-16T21:08:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%81%8a%e5%ae%a2%e6%a7%98%e3%82%92%e5%96%9c%e3%81%b0%e3%81%9b%e3%82%8b%e5%ba%97%e9%a0%ad%e4%bd%93%e9%a8%93%e3%81%ae5%e3%81%a4%e3%81%ae%e6%94%b9%e5%96%84%e6%96%b9%e6%b3%95\/"},"modified":"2022-06-16T14:08:50","modified_gmt":"2022-06-16T14:08:50","slug":"%e3%81%8a%e5%ae%a2%e6%a7%98%e3%82%92%e5%96%9c%e3%81%b0%e3%81%9b%e3%82%8b%e5%ba%97%e9%a0%ad%e4%bd%93%e9%a8%93%e3%81%ae5%e3%81%a4%e3%81%ae%e6%94%b9%e5%96%84%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%81%8a%e5%ae%a2%e6%a7%98%e3%82%92%e5%96%9c%e3%81%b0%e3%81%9b%e3%82%8b%e5%ba%97%e9%a0%ad%e4%bd%93%e9%a8%93%e3%81%ae5%e3%81%a4%e3%81%ae%e6%94%b9%e5%96%84%e6%96%b9%e6%b3%95\/","title":{"rendered":"\u304a\u5ba2\u69d8\u3092\u559c\u3070\u305b\u308b\u5e97\u982d\u4f53\u9a13\u306e5\u3064\u306e\u6539\u5584\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\u3001\u304a\u5ba2\u69d8\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u53d7\u3051\u308b\u77e5\u899a\u3001\u3055\u3089\u306b\u306f\u53d6\u5f15\u3092\u7d42\u3048\u305f\u5f8c\u306b\u611f\u3058\u308b\u77e5\u899a\u306e\u3059\u3079\u3066\u306e\u96c6\u5408\u4f53\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3054\u89a7\u306e\u3068\u304a\u308a\u3067\u3059\u3002 <\/span><b>\u306f\u3001\u5b8c\u5168\u306b\u611f\u60c5\u3001\u60c5\u52d5\u3001\u611f\u899a\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u6226\u7565\u3092\u5927\u4e8b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9593\u9055\u3044\u306a\u304f\u3001\u300c\u3042\u306a\u305f\u304b\u3089\u8cb7\u3063\u3066\u307b\u3057\u3044\u300d\u304b\u3089\u300c\u3042\u306a\u305f\u3092\u7406\u89e3\u3057\u3066\u3001\u4f55\u3092\u8cb7\u3046\u3079\u304d\u304b\u3092\u3088\u308a\u3088\u304f\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u305f\u3044\u300d\u306b\u7126\u70b9\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u304a\u5ba2\u69d8\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u5e97\u5185\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u58f2\u4e0a\u306b\u5927\u304d\u304f\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u304a\u5ba2\u69d8\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u597d\u304d\u306b\u306a\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u3001\u5fd8\u308c\u3089\u308c\u306a\u3044\u3001\u672c\u7269\u306e\u3001\u52b9\u679c\u7684\u306a\u5e97\u982d\u4f53\u9a13\u3092\u3069\u306e\u3088\u3046\u306b\u30c7\u30b6\u30a4\u30f3\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2>\u306a\u305c\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u306e\u304b\uff1f<\/h2>\n<p><span style=\"font-weight: 300;\">\u3055\u3066\u3001\u8a71\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u306a\u305c\u5e97\u982d\u3067\u306e\u4f53\u9a13\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u304b\uff08\u305d\u3057\u3066\u3001\u306a\u305c\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u3082\u91cd\u8981\u306a\u306e\u304b\uff09\u3001\u305d\u306e\u7406\u7531\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u304a\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u6c7a\u3057\u3066\u65b0\u3057\u3044\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306b\u9650\u3089\u308c\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u5e97\u982d\u3067\u306e\u4f53\u9a13\u306f\u3001\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u9867\u5ba2\u306e\u6d88\u8cbb\u610f\u601d\u6c7a\u5b9a\u306e\u30c8\u30ea\u30ac\u30fc\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5b9f\u969b\u300186\uff05\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u305f\u3081\u306b\u3088\u308a\u591a\u304f\u652f\u6255\u3046\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002 \u7d20\u6674\u3089\u3057\u3044\u97ff\u304d\u3060\u3068\u601d\u3044\u307e\u305b\u3093\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5b9f\u969b\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u306f\u3001\u3082\u306f\u3084\u4fa1\u683c\u3084\u88fd\u54c1\u306b\u57fa\u3065\u304f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u30d6\u30e9\u30f3\u30c9\u306e\u4e3b\u306a\u5dee\u5225\u5316\u8981\u56e0\u3067\u3042\u308b\u3001\u5f7c\u3089\u304c\u53d7\u3051\u53d6\u308b\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u305d\u308c\u3092\u884c\u3046\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 \u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u6f5c\u5728\u7684\u306a\u8cb7\u3044\u624b\u3092\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u8cb7\u3044\u624b\u306e\u4e2d\u3067  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u3067\u3042\u308c\u3070\u3001\u7d20\u6674\u3089\u3057\u3044\u30b9\u30bf\u30fc\u30c8\u304c\u5207\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u3088\u3046\u306b\u3001\u5e97\u982d\u3067\u306e\u4f53\u9a13\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5fe0\u8aa0\u5fc3\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u3001\u304a\u5ba2\u69d8\u306b\u597d\u304b\u308c\u3001\u53e3\u30b3\u30df\u3067\u306e\u63a8\u85a6\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u306a\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 300;\">\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u672c\u3092\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f\u3001\u4ee5\u4e0b\u306b\u3064\u3044\u3066\u5b66\u3076\u3068\u8208\u5473\u6df1\u3044\u767a\u898b\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><span style=\"font-weight: 300;\">\u5e97\u982d\u3067\u306e\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u91cf\u7684\u306b\u3082\u8cea\u7684\u306b\u3082\u5927\u304d\u306a\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4ee5\u4e0b\u3067\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u74b0\u3068\u3057\u3066\u691c\u8a0e\u3067\u304d\u308b\u3088\u3046\u3001\u305d\u306e\u4e00\u90e8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>\u5fe0\u8aa0\u3068\u4fe1\u983c\u3002  <\/b><span style=\"font-weight: 300;\">\u9069\u5207\u306a\u53d6\u308a\u7d44\u307f\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306f\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u30b3\u30df\u30c3\u30c8\u3057\u3001\u95a2\u4e0e\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u304a\u5ba2\u69d8\u306e\u4fa1\u5024\u89b3\u306b\u5171\u611f\u3057\u305f\u304b\u3089\u3001\u3042\u308b\u3044\u306f\u5358\u306b\u7d20\u6674\u3089\u3057\u3044\u6642\u9593\u3092\u4e0e\u3048\u3066\u304f\u308c\u305f\u304b\u3089\u3067\u3042\u308a\u3001\u304a\u5ba2\u69d8\u30b5\u30a4\u30c9\u304b\u3089\u304a\u5ba2\u69d8\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u7d4c\u9a13\u3057\u305f\u3053\u3068\u304c\u3001\u78ba\u304b\u306a\u7d46\u306b\u306a\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>\u58f2\u4e0a\u30a2\u30c3\u30d7\u3002<\/b><span style=\"font-weight: 300;\">\u6d88\u8cbb\u8005\u304c\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u306a\u308b\u4e3b\u306a\u7406\u7531\u306e1\u3064\u306f\u3001\u76ee\u7acb\u3064\u3053\u3068\u3001\u8a18\u61b6\u3055\u308c\u308b\u3053\u3068\u3067\u3042\u308b\u306e\u306f\u5f53\u7136\u3067\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u5f37\u5316\u3002<\/b><span style=\"font-weight: 300;\"> \u30d6\u30e9\u30f3\u30c9\u3068\u6d3b\u52d5\u3084\u884c\u52d5\u3092\u95a2\u9023\u3065\u3051\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306b\u899a\u3048\u3066\u3082\u3089\u3044\u3001\u4f55\u304b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u3053\u3068\u3092\u9023\u60f3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u3001\u4e8b\u696d\u6240\u5185\u3084\u30c7\u30b8\u30bf\u30eb\u3067\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u4f53\u9a13\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>\u53e3\u30b3\u30df\u3067  <\/b><span style=\"font-weight: 300;\">\u5e97\u982d\u3067\u306e\u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u306f\u3001\u5e38\u306b\u4f55\u304b\u3092\u8a9e\u308a\u304b\u3051\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u304a\u5ba2\u69d8\u304c\u4e0e\u3048\u3066\u304f\u3060\u3055\u308b\u3082\u306e\u306b\u52dd\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u306a\u3044\u306e\u3067\u3059\u3002 \u7d20\u6674\u3089\u3057\u3044\u4f53\u9a13\u3092\u4f5c\u308b\u3053\u3068\u306f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u4f53\u9a13\u3092\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u4eba\u3092\u62db\u5f85\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 300;\">\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u672c\u3092\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f7f\u7528\u3059\u308b\u5229\u70b9\u306b\u3064\u3044\u3066\u5b66\u3076\u306e\u3082\u8208\u5473\u6df1\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-benefits\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f7f\u7528\u3059\u308b\u5229\u70b9\u306b\u3064\u3044\u3066<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u306e\u5229\u70b9\u306b\u3064\u3044\u3066\u77e5\u308b\u3053\u3068\u306f\u8208\u5473\u6df1\u3044\u3053\u3068\u3067\u3059\u3002<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20<\/h2>\n<p><span style=\"font-weight: 300;\">\u3055\u3066\u3001\u304a\u5ba2\u69d8\u306e\u5e97\u982d\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u969b\u3001\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u306b\u6c17\u3092\u3064\u3051\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u6226\u7565\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6307\u91dd\u3068\u306a\u308b5\u3064\u306e\u67f1\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u4e00\u3064\u3072\u3068\u3064\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30a2\u30f3\u30d3\u30a8\u30f3\u30c8<\/h3>\n<p><span style=\"font-weight: 300;\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u6700\u521d\u306e\u8981\u7d20 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/shopping-experience\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> \u306f\u5927\u6c17\u3067\u3059\u3002 \u3053\u308c\u306f\u3001\u5e97\u8217\u3084e\u30b3\u30de\u30fc\u30b9\u306b\u5b58\u5728\u3059\u308b\u3059\u3079\u3066\u306e\u88c5\u98fe\u7684\u3001\u8996\u899a\u7684\u306a\u5074\u9762\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5b9f\u5e97\u8217\u3067\u306f\u3001\u58c1\u306e\u8272\u3001\u7167\u660e\u3001\u30dd\u30b9\u30bf\u30fc\u3001\u97f3\u697d\u306b\u81f3\u308b\u307e\u3067\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u30d0\u30fc\u30c1\u30e3\u30eb\u5e97\u8217\u3067\u306f\u3001\u30da\u30fc\u30b8\u306e\u8272\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u30ab\u30bf\u30ed\u30b0\u306e\u753b\u50cf\u306e\u5927\u304d\u3055\u3001\u8cfc\u5165\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u306a\u3069\u304c\u305d\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30b5\u30fc\u30d3\u30b9<\/h3>\n<p><span style=\"font-weight: 300;\">2\u3064\u76ee\u306e\u8981\u7d20\u306f\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u300d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u308c\u306f\u3001\u58f2\u308a\u624b\u3067\u3042\u308b\u3042\u306a\u305f\u3068\u9867\u5ba2\u3068\u306e\u9593\u306b\u4fe1\u983c\u95a2\u4fc2\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3067\u3042\u308a\u3001\u4e00\u56de\u306e\u8cfc\u5165\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3061\u308d\u3093\u3001\u5e97\u8217\u3067\u306f\u73fe\u5834\u306e\u5f93\u696d\u54e1\u304c\u3069\u306e\u3088\u3046\u306b\u8868\u73fe\u3057\u3001\u304a\u5ba2\u69d8\u306b\u6b63\u3057\u304f\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u3066\u3044\u308b\u304b\u3092\u8003\u616e\u3059\u3079\u304d\u3067\u3059\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\uff08UX\uff09\u306b\u95a2\u9023\u3059\u308b\u5909\u6570\u3092\u89b3\u5bdf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u4f53\u9a13\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u6c7a\u6e08\u306e\u4ed5\u7d44\u307f\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30d0\u30fc\u30c1\u30e3\u30eb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u306e\u63d0\u4f9b<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u5546\u54c1\u306e\u63a2\u3057\u3084\u3059\u3055<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u5404\u30aa\u30d5\u30a1\u30fc\u306e\u8aac\u660e\u306e\u5185\u5bb9\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3>\u900f\u660e\u6027<\/h3>\n<p><span style=\"font-weight: 300;\">\u73fe\u4ee3\u306e\u8cfc\u8cb7\u8005\u306e\u8cfc\u8cb7\u610f\u8b58\u306f\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u8cfc\u5165\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u5fa1\u793e\u3084\u88fd\u54c1\u306e\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u610f\u5473\u3067\u306f\u3001YouTube\u3067\u306e\u5c02\u9580\u5bb6\u306e\u30ec\u30d3\u30e5\u30fc\u3001Web\u30b5\u30a4\u30c8\u3067\u306e\u30b3\u30e1\u30f3\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u6295\u7a3f\u306a\u3069\u304c\u60c5\u5831\u6e90\u306e\u3072\u3068\u3064\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u6301\u3064\u3079\u304d\u671f\u5f85\u306b\u5bfe\u3057\u3066\u900f\u660e\u3067\u6b63\u76f4\u3067\u3042\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u3001\u3044\u3063\u305f\u3093\u88fd\u54c1\u304c\u8ca9\u58f2\u3055\u308c\u305f\u5f8c\u306f\u3001\u4fa1\u5024\u306e\u7d04\u675f\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3>\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u67d4\u8edf\u6027<\/h3>\n<p><span style=\"font-weight: 300;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ab\u30bf\u30ed\u30b0\u3092\u5e45\u5e83\u304f\u3001\u30d0\u30e9\u30a8\u30c6\u30a3\u306b\u5bcc\u3093\u3060\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5fc3\u7406\u3068\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u306f\u3001\u5e97\u982d\u3067\u6e80\u8db3\u306e\u3044\u304f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u6d0b\u670d\u5c4b\u306b\u5165\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u751f\u5730\u3001\u30ab\u30c3\u30c8\u3001\u8272\u3001\u30b5\u30a4\u30ba\u3092\u898b\u305f\u304f\u306a\u308a\u307e\u3059\u3002 \u79c1\u305f\u3061\u306f\u3001\u300c\u9055\u3046\u300d\u3068\u611f\u3058\u305f\u3044\u306e\u3067\u3059 \u3069\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u63d0\u6848\u5185\u5bb9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u3001\u3042\u306a\u305f\u304c\u76f4\u63a5\u8a71\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u3001\u88fd\u54c1\u304c\u81ea\u5206\u306e\u305f\u3081\u306b\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u3055\u308c\u3001\u6700\u7d42\u6c7a\u5b9a\u3092\u624b\u306b\u3059\u308b\u306e\u306f\u81ea\u5206\u81ea\u8eab\u3067\u3042\u308b\u3068\u611f\u3058\u3001\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u70b9\u3067\u975e\u5e38\u306b\u6709\u52b9\u306a\u306e\u306f\u3001\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u304a\u5ba2\u69d8\u304c\u81ea\u5206\u306e\u597d\u307f\u3092\u628a\u63e1\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h3>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p><span style=\"font-weight: 300;\">\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001E\u30e1\u30fc\u30eb\uff09\u3067\u304a\u5ba2\u69d8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5bc6\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u8ab2\u984c\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u5927\u5207\u306b\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u9069\u5207\u306a\u884c\u52d5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u610f\u5473\u3067\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027\u306f\u3001\u7279\u306be\u30b3\u30de\u30fc\u30b9\u306b\u304a\u3044\u3066\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u3092\u89e6\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u3092\u611f\u3058\u3066\u3082\u3089\u3044\u3001\u753b\u9762\u306e\u5411\u3053\u3046\u5074\u306b\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u50cd\u3044\u3066\u3044\u308b\u4eba\u304c\u3044\u308b\u3053\u3068\u3092\u77e5\u899a\u3057\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\"><a href=\"https:\/\/www.questionpro.com\/blog\/digital-customer-experience\/\">\u30c7\u30b8\u30bf\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092<\/a>\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/in-store-surveys\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u5e97\u8217\u3067\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">. <\/span> <\/p>\n<h2>\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 300;\">\u307e\u305a\u306f\u3001\u304a\u5ba2\u69d8\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u76f8\u624b\u306e\u30cb\u30fc\u30ba\u3001\u304a\u5e97\u3078\u306e\u671f\u5f85\u3001\u8cfc\u5165\u4e88\u7b97\u3001\u8cfc\u5165\u6642\u671f&#8230;\u3092\u77e5\u308a\u3001\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u76f8\u624b\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3001\u6210\u7d04\u306b\u7d50\u3073\u3064\u3051\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u307e\u305f\u3001\u5b9f\u5e97\u8217\u306b\u3069\u306e\u3088\u3046\u306b\u305f\u3069\u308a\u7740\u3044\u305f\u304b\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002 \u30ad\u30fc\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u3067\u3057\u305f\u304b\uff1f  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u901a\u3058\u3066 <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">? \u85a6\u3081\u3089\u308c\u305f\u304b\u3089\u3001\u5e97\u306e\u30a6\u30a3\u30f3\u30c9\u30a6\u304c\u76ee\u306b\u7559\u307e\u3063\u305f\u304b\u3089\u3001\u5e97\u306e\u5e83\u3055\u3084\u30b9\u30bf\u30a4\u30eb\u304c\u6c17\u306b\u5165\u3063\u305f\u304b\u3089\u3001\u5e97\u304c\u901a\u52e4\u8def\u306b\u3042\u308b\u304b\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u898b\u3064\u3051\u305f\u304b\u3089&#8230;&#8230;\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u304a\u597d\u304d\u306a\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u5185\u5bb9\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u3068\u8208\u5473\u6df1\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-a-customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u65b9\u6cd5<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u5e97\u982d\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u8a2d\u8a08\u3057\u3001\u63d0\u4f9b\u3059\u308b\u6e96\u5099\u304c\u6574\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><b>1.\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u9867\u5ba2\u3068\u3057\u3066\u306f\u3001\u5e97\u306b\u5165\u3063\u305f\u3068\u304d\u306b\u3001\u5e97\u54e1\u304c\u81ea\u5206\u306e\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u304f\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u4eba\u306e\u597d\u307f\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u308c\u306b\u3088\u308a\u3001\u89aa\u8fd1\u611f\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u751f\u307e\u308c\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u3001\u3082\u3061\u308d\u3093\u58f2\u4e0a\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5897\u52a0\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306e\u6307\u5148\u3067\u3082\u53ef\u80fd\u3067\u3059\u3002 \u3069\u3093\u306a\u4f01\u696d\u3067\u3082\u624b\u306e\u5c4a\u304f\u3068\u3053\u308d\u306b\u3042\u308b\u3093\u3067\u3059\u3088\u3001\u672c\u5f53\u306b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u8907\u6570\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u3044\u308b\u69cb\u5185\u3067\u306f\u3001\u30c6\u30c3\u30af\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u6700\u65b0\u306e\u8cfc\u5165\u54c1\u3092\u305d\u306e\u5834\u3067\u53c2\u7167\u3057\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u3054\u3068\u306b\u7279\u5b9a\u306e\u30d9\u30f3\u30c0\u30fc\u3092\u30a2\u30b5\u30a4\u30f3\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u3082\u3046\u4e00\u3064\u306e\u5074\u9762\u306f\u3001\u7269\u7406\u7684\u306a\u7a7a\u9593\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u3001\u3053\u308c\u306f\u30e6\u30cb\u30fc\u30af\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u3042\u306a\u305f\u306e\u5e97\u306b\u5165\u308b\u3053\u3068\u306f\u3001\u4ed6\u306e\u7af6\u5408\u5e97\u306e\u5e97\u306b\u5165\u308b\u3053\u3068\u3068\u306f\u7570\u306a\u308b\u7d4c\u9a13\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><b>2.\u6d78\u6f2c<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u5b9f\u5e97\u8217\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306f\u3001\u304a\u5ba2\u69d8\u306b\u304a\u5e97\u3092\u5b8c\u5168\u306b\u7d39\u4ecb\u3067\u304d\u308b\u3088\u3046\u306a\u6ca1\u5165\u611f\u306e\u3042\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u76ee\u7684\u306f\u3001\u512a\u308c\u305f\u30ec\u30a4\u30a2\u30a6\u30c8\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u3063\u3066\u7a7a\u9593\u5168\u4f53\u3092\u56de\u308a\u3001\u5546\u54c1\u306b\u89e6\u308c\u3001\u8a66\u3057\u3001\u97f3\u697d\u3084\u9999\u308a\u306b\u8eab\u3092\u4efb\u305b\u3001\u63a2\u3057\u3066\u3044\u305f\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3092\u8cfc\u5165\u3059\u308b&#8230;&#8230;\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u8272\u3084\u7d20\u6750\u306f\u3001\u88fd\u54c1\u306e\u7a2e\u985e\u306b\u5408\u308f\u305b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u7d30\u90e8\u307e\u3067\u3053\u3060\u308f\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u6577\u5730\u3084\u5bb6\u5177\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u30bb\u30c3\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u3053\u3060\u308f\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><b>3.\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u30c7\u30b6\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u6301\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u76ee\u306b\u898b\u3048\u306a\u3044\u3082\u306e\u3092\u6271\u3046\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u5e97\u8217\u3067\u3042\u308b\u3053\u3068\u3001\u9069\u5207\u306a\u7a7a\u8abf\u3001\u5546\u54c1\u3092\u5f15\u304d\u7acb\u305f\u305b\u308b\u9069\u5207\u306a\u7167\u660e&#8230;\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u30a4\u30f3\u30b9\u30c8\u30a2\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u53ef\u8996\u5316\u30fb\u8a2d\u8a08 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/in-store-customer-journey\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30a4\u30f3\u30b9\u30c8\u30a2\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u5165\u53e3\u304b\u3089\u30ec\u30b8\u307e\u3067\u3001\u305d\u3057\u3066\u4e0d\u8981\u306a\u969c\u5bb3\u7269\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">4. <\/span><b>\u30b3\u30d2\u30fc\u30ec\u30f3\u30b9<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u8907\u6570\u306e\u5e97\u8217\u304c\u3042\u308b\u5834\u5408\u3001\u3069\u306e\u5e97\u8217\u3067\u3082\u540c\u3058\u3088\u3046\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u3067\u304d\u3001\u8a8d\u8b58\u3067\u304d\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u7279\u306b\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u306f\u3001\u3053\u306e\u70b9\u306b\u6ce8\u610f\u3057\u3066\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002 \u3069\u306e\u5730\u57df\u3067\u3042\u3063\u3066\u3082\u3001\u304a\u5ba2\u69d8\u306f\u81ea\u5206\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u5e97\u306b\u3044\u308b\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3001\u611f\u3058\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u308c\u306f\u3001\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30ab\u30e9\u30fc\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u63a8\u9032\u3068\u3001\u5168\u30b9\u30da\u30fc\u30b9\u5171\u901a\u306e\u5bb6\u5177\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><b>5.\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/b><\/p>\n<p><span style=\"font-weight: 300;\">\u6700\u5f8c\u306e\u6539\u5584\u65b9\u6cd5 <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> \u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u5927\u304d\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30e0\u30fc\u30d6\u30e1\u30f3\u30c8\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002 \u304a\u5ba2\u69d8\u306f\u3001\u5927\u7fa9\u3092\u652f\u63f4\u3057\u3001\u751f\u304d\u65b9\u3092\u4fc3\u9032\u3057\u3001\u81ea\u5206\u304c\u53c2\u52a0\u3067\u304d\u308b\u7279\u5225\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3068\u4ea4\u6d41\u3057\u305f\u3044\u3068\u9858\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u304a\u5ba2\u69d8\u304c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e00\u54e1\u3068\u306a\u308c\u3070\u3001\u5358\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3088\u308a\u5927\u304d\u306a\u4f55\u304b\u306e\u4e00\u54e1\u3068\u306a\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3082\u3063\u3068\u91cd\u8981\u306a\u3053\u3068\u304c\u3042\u308b\u3002<\/span><\/p>\n<p>\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6539\u5584\u3092\u59cb\u3081\u307e\u305b\u3093\u304b\uff1f \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong><\/a><\/span><\/p>\n<h2>\u304a\u5ba2\u69d8\u306e\u5e97\u982d\u3067\u306e\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b4\u3064\u306e\u6307\u6a19<\/h2>\n<p><span style=\"font-weight: 300;\">\u7d20\u6674\u3089\u3057\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3068\u3001\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068<em>\u8003\u3048\u308b<\/em>\u3053\u3068\u3068\u306f\u3001\u7d19\u4e00\u91cd\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002 \u5e97\u8217\u3067\u306e\u4f53\u9a13\u304c\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u8a55\u4fa1\u3092\u5b9f\u65bd\u3057\u3001\u7279\u5b9a\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/key-performance-indicators\/\" target=\"_blank\" rel=\"noopener\">\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI<\/a>\uff09\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u305d\u3053\u3067\u3001\u5e97\u982d\u4f53\u9a13\u306e\u52b9\u679c\u3092\u7406\u89e3\u3057\u3001\u3088\u308a\u9ad8\u3044\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u5f97\u308b\u305f\u3081\u306b\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3076\u305f\u3081\u306b\u3001\u8003\u616e\u3059\u3079\u304d\u6307\u6a19\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u6e2c\u5b9a\u57fa\u6e96\u306f\u3001\u3042\u306a\u305f\u304c\u3069\u3053\u3078\u884c\u3053\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u3053\u306b\u884c\u52d5\u3092\u5411\u3051\u308b\u3079\u304d\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u7f85\u91dd\u76e4\u306a\u306e\u3067\u3059\u3002 \u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002  <\/span><\/p>\n<h3>1.\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30ec\u30d3\u30e5\u30fc<\/h3>\n<p><span style=\"font-weight: 300;\">\u4eca\u65e5\u306e\u6d88\u8cbb\u8005\u306e\u7279\u5fb4\u306e\u4e00\u3064\u306f\u3001\u81ea\u5206\u304c\u8cfc\u5165\u3057\u6d88\u8cbb\u3057\u305f\u3082\u306e\u306b\u3064\u3044\u3066\u3001\u5e38\u306b\u305d\u306e\u7d4c\u9a13\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u88fd\u54c1\u30da\u30fc\u30b8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306a\u3069\u3067\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u306f\u4f55\u304b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u8a55\u5224\u3092\u6539\u5584\u3067\u304d\u308b\u70b9\u306f\u3069\u3053\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>2.\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fb\u30b9\u30b3\u30a2<\/h3>\n<p><span style=\"font-weight: 300;\">NPS\u306f\u3001\u304a\u5ba2\u69d8\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b\u3082\u306e\u3067\u3059\u3002 \u305d\u308c\u306f\u3001\u304a\u5ba2\u69d8\u306b\u76f4\u63a5\u3001\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u30921\u301c10\u306e\u5c3a\u5ea6\u3067\u5c0b\u306d\u308b\u3053\u3068\u3067\u3059\u3002 \u3053\u306e\u3068\u304d\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u6226\u7565\u306e\u6982\u8981\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">QuestionPro CX\u5c02\u7528\u3067 <\/span><a href=\"https:\/\/www.questionpro.com\/nps-plus\/\"><br \/>\n  <span style=\"font-weight: 300;\">NPS+\u8cea\u554f<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u3092\u4f7f\u3048\u3070\u3001\u81ea\u5206\u306e\u9867\u5ba2\u30b9\u30b3\u30a2\u3092\u77e5\u308a\u3001\u305d\u306e\u30b9\u30b3\u30a2\u3092\u751f\u307f\u51fa\u3057\u305f\u7406\u7531\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>3.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/h3>\n<p><span style=\"font-weight: 300;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u306f\u3001\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u3067\u3042\u308b\u3002 \u3053\u308c\u306f\u3001\u8cfc\u8aad\u3001\u767b\u9332\u3001\u4e88\u7d04\u3001\u8cfc\u5165\u306a\u3069\u3001\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">A\/B\u30c6\u30b9\u30c8\u5b9f\u65bd\u5f8c\u306b\u3053\u306e\u6307\u6a19\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u8cfc\u5165\u4f53\u9a13\u306e\u89b3\u70b9\u304b\u3089\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>4.\u89e3\u7d04\u7387<\/h3>\n<p><span style=\"font-weight: 300;\">\u30a4\u30f3\u30b9\u30c8\u30a2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u6307\u6a19\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u96e2\u53cd\u7387<\/a>\u3067\u3059\u3002 <\/span><span style=\"font-weight: 300;\">\u3053\u308c\u306f\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u306b\u8a18\u9332\u3055\u308c\u305f\u89e3\u7d04\u7387\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u4f8b\u3048\u3070\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u30ad\u30e3\u30f3\u30bb\u30eb\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002 \u89e3\u7d04\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u89e3\u7d04\u306e\u539f\u56e0\u3092\u628a\u63e1\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">QuestionPro CX\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/closed-loop\/case-management.html\"><br \/>\n  <span style=\"font-weight: 300;\">\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30c1\u30b1\u30c3\u30c8\u30b7\u30b9\u30c6\u30e0<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u3068\u3044\u3046\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u6e1b\u3068\u4e88\u6e2c\u3092\u884c\u3044\u3001\u6700\u7d42\u7684\u306b\u96e2\u53cd\u8005\u3092\u4fc3\u9032\u8005\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>\u7d50\u8ad6<\/h3>\n<p><span style=\"font-weight: 300;\">\u5e97\u982d\u3067\u306e\u4f53\u9a13\u306f\u3001\u8ca9\u58f2\u306b\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u6c7a\u5b9a\u7684\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u7279\u5225\u306a\u8cfc\u8cb7\u4f53\u9a13\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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