{"id":793172,"date":"2020-10-24T03:09:47","date_gmt":"2020-10-24T10:09:47","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%82%ac%e3%83%9c%e3%83%bc%e3%83%ab%e3%83%bb%e3%82%b0%e3%83%a9%e3%83%b3%e3%82%b8%e3%83%a3%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f-%e5%ae%9a%e7%be%a9%e3%80%81%e8%b3%aa%e5%95%8f%e3%80%81%e4%be%8b\/"},"modified":"2024-08-08T02:06:37","modified_gmt":"2024-08-08T09:06:37","slug":"%e3%82%ac%e3%83%9c%e3%83%bc%e3%83%ab%e3%83%bb%e3%82%b0%e3%83%ac%e3%83%b3%e3%82%b8%e3%83%a3%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%82%ac%e3%83%9c%e3%83%bc%e3%83%ab%e3%83%bb%e3%82%b0%e3%83%ac%e3%83%b3%e3%82%b8%e3%83%a3%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u3068\u306f\uff1f \u5b9a\u7fa9\u3001\u8cea\u554f\u3001\u4f8b"},"content":{"rendered":"\n<p><\/p>\n\n\n<h2><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5\u3068\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u5f3e\u529b\u6027\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306e<\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><span style=\"font-weight: 400;\">\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\">\u3067\u4f7f\u7528\u3055\u308c\u308b\u4fa1\u683c\u8a2d\u5b9a\u8cea\u554f\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u4fa1\u683c\u8a2d\u5b9a\u3068\u3044\u3046\u306e\u306f\u975e\u5e38\u306b\u5358\u7d14\u660e\u5feb\u306a\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u305d\u306e\u5546\u54c1\u306e\u672c\u5f53\u306e\u4fa1\u5024\u4ee5\u4e0a\u306b1\u5186\u3082\u652f\u6255\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u300d\u3068\u3001\u5f53\u6642JC\u30da\u30cb\u30fc\u306eCEO\u3067\u3042\u3063\u305f\u30ed\u30f3\u30fb\u30b8\u30e7\u30f3\u30bd\u30f3\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u3042\u3089\u3086\u308b\u7d44\u7e54\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308a\u3001\u6700\u3082\u91cd\u8981\u306a\u6c7a\u5b9a\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u4f01\u696d\u306f\u6148\u5584\u4e8b\u696d\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u30b3\u30b9\u30c8\u3092\u30ab\u30d0\u30fc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8cb7\u3044\u624b\u3092\u898b\u3064\u3051\u3001\u30b3\u30b9\u30c8\u3092\u30ab\u30d0\u30fc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u88fd\u54c1\u306b\u9069\u5207\u306a\u4fa1\u683c\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u652f\u6255\u3046\u610f\u601d\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/what-is-market-research\/\"><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u4e3b\u306a\u7406\u7531\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u7f6e\u3044\u3066\u3044\u308b\u306e\u304b\u304c\u3001\u7b54\u3048\u304c\u5fc5\u8981\u306a\u4e3b\u306a\u8cea\u554f\u3067\u3059\u3002\u3053\u306e\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u6a19\u6e96\u7684\u306a\u65b9\u6cd5\u306f\u3001\u4eba\u3005\u306b\u3042\u308b\u4fa1\u683c\u3092\u63d0\u793a\u3057\u3001\u305d\u308c\u3092\u8cb7\u3046\u304b\u8cb7\u308f\u306a\u3044\u304b\u3092\u5c0b\u306d\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u624b\u6cd5\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3059\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u306f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u53ce\u76ca\u66f2\u7dda\u3068\u9700\u8981\u66f2\u7dda\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306e<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/pricing-research\/\"><span style=\"font-weight: 400;\">\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0<\/span><\/a><span style=\"font-weight: 400;\">\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u7570\u306a\u308b\u4fa1\u683c\u5e2f\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u3092\u5c0b\u306d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56de\u7b54\u8005\u306f\u7570\u306a\u308b\u4fa1\u683c\u3092\u793a\u3055\u308c\u3001\u793a\u3055\u308c\u305f\u5404\u4fa1\u683c\u3067\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u8cea\u554f\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u53ce\u76ca\u66f2\u7dda\u3068\u9700\u8981\u66f2\u7dda\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u3001\u6700\u5927\u306e\u53ce\u76ca\u3092\u3082\u305f\u3089\u3059\u6700\u9069\u4fa1\u683c\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u5b66\u3076\uff1a<\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/how-to-test-market-demand-for-a-new-service\/\">\u30c6\u30b9\u30c8\u5e02\u5834\u306e\u9700\u8981<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u306e\u7c21\u5358\u306a\u8aac\u660e\uff08\u4f8b\u3048\u3070\u3001\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3084\u4ed5\u69d8\u3092\u5217\u6319\u3057\u305f\u88fd\u54c1\u306e\u753b\u50cf\uff09\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u88fd\u54c1\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u898b\u305b\u3001\u300cX\u306e\u4fa1\u683c\u3067\u88fd\u54c1Y\u3092\u8cfc\u5165\u3057\u307e\u3059\u304b\uff1f\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u3044\u3044\u3048\u300d\u3068\u7b54\u3048\u308c\u3070\u3001\u6b21\u306e\u4f4e\u3044\u4fa1\u683c\u5e2f\u304c\u8868\u793a\u3055\u308c\u3001\u300c\u306f\u3044\u300d\u3068\u7b54\u3048\u308c\u3070\u3001\u9ad8\u3044\u4fa1\u683c\u5e2f\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u30e2\u30c7\u30eb\u304c\u6700\u9069\u306a\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u307e\u3067\u7e70\u308a\u8fd4\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5\u306f\u3001\u7d44\u7e54\u306b\u3068\u3063\u3066\u6b21\u306e2\u3064\u306e\u91cd\u8981\u306a\u8cea\u554f\u306b\u7b54\u3048\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u58f2\u4e0a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u53ef\u80fd\u304b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u3069\u306e\u4fa1\u683c\u5e2f\u3067\u3001\u6d88\u8cbb\u8005\u306e\u5f53\u8a72\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u652f\u6255\u3044\u610f\u6b32\u3084\u80fd\u529b\u304c\u9ad8\u307e\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u4f4e\u4e0b\u3059\u308b\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3069\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u4f7f\u7528\u3067\u304d\u308b\u306e\u304b\u3001\u307e\u305f\u4f7f\u7528\u3059\u3079\u304d\u306a\u306e\u304b\uff1f<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u306f\u3001\u30a2\u30f3\u30c9\u30ec\u30fb\u30ac\u30dc\u30fc\u30eb\u3068\u30af\u30e9\u30a4\u30d6\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u3068\u3044\u30462\u4eba\u306e\u7d4c\u6e08\u5b66\u8005\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u30011960\u5e74\u4ee3\u304b\u3089\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u6b21\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u7279\u306b\u5f79\u7acb\u3061\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u652f\u6255\u3044\u610f\u6b32\u306b\u3064\u3044\u3066\u3001\u65b9\u5411\u7684\u306b\u6b63\u3057\u3044\u4fa1\u683c\u63a8\u5b9a\u3092\u5f97\u305f\u3044\u5834\u5408\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6700\u9069\u5316\u304c\u5fc5\u8981\u306a\u4fa1\u683c\u7bc4\u56f2\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u5834\u5408<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u53ce\u76ca\u3092\u6700\u9069\u5316\u3059\u308b\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u305f\u3044\u5834\u5408\u3002\u53ce\u76ca\u6700\u9069\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5229\u76ca\u6700\u9069\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3068\u306f\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4ed6\u306e\u69cb\u6210\u8981\u7d20\u304c\u3059\u3079\u3066\u56fa\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u5909\u66f4\u3067\u304d\u306a\u3044\u5834\u5408<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4fa1\u683c\u306e\u5909\u66f4\u304c\u9700\u8981\u5f3e\u529b\u6027\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5224\u65ad\u3057\u305f\u3044\u5834\u5408<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7af6\u5408\u3092\u8003\u616e\u305b\u305a\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u307f\u306b\u6ce8\u76ee\u3057\u305f\u3044\u5834\u5408<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u8abf\u67fb\u7814\u7a76\u306e\u305f\u3081\u306e\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u8cea\u554f\u7968<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro\u3067\u306f\u3001\u9ad8\u5ea6\u306a\u8cea\u554f\u306e\u4e0b\u306b\u3042\u308b\u4fa1\u683c\u5206\u6790\u30bb\u30af\u30b7\u30e7\u30f3\u304b\u3089\u3001\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u8cea\u554f\u30bf\u30a4\u30d7\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u8cea\u554f\u3068\u306f\u5225\u306e\u8abf\u67fb\u3068\u3057\u3066\u4f7f\u7528\u3057\u305f\u308a\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/what-is-conjoint-analysis\/\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/van-westendorp-price-sensitivity-meter\/\">\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u5206\u6790<\/a>\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/ja\/features\/maxdiff-analysis-maximum-difference-scaling.html\"><span style=\"font-weight: 400;\">MaxDiff\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u306a\u3069\u306e\u4ed6\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u95a2\u3059\u308b\u8cea\u554f\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8a2d\u5b9a<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5f53\u793e\u3067\u306f\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"><span style=\"font-weight: 400;\">\u8abf\u67fb\u8a2d\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u6bb5\u968e\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e8b\u524d\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u4fa1\u683c\u30ea\u30b9\u30c8\u306e\u4fa1\u683c\u9593\u9694\u304c\u540c\u3058\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u624b\u52d5\u8a2d\u5b9a\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u81ea\u52d5\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u9078\u629e\u3057\u3001\u540c\u3058\u9593\u9694\u306e\u4fa1\u683c\u30ea\u30b9\u30c8\u3092\u81ea\u52d5\u7684\u306b\u751f\u6210\u3059\u308b\u53cd\u5fa9\u306b\u3064\u3044\u3066\u8a00\u53ca\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u9069\u306a\u4fa1\u683c\u5e2f\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u753b\u50cf\u3068\u88fd\u54c1\u306e\u6a5f\u80fd\u4ed5\u69d8\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u5b9a\u7fa9\u3057\u305f\u8cfc\u5165\u3059\u308b\u610f\u601d\u306e\u3042\u308b\u56de\u7b54\u8005\u306b\u306f\u3001\u4e8b\u524d\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u4e00\u9023\u306e\u4fa1\u683c\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u4fa1\u683c\u306f\u30e9\u30f3\u30c0\u30e0\u5316\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u4f5c\u6210\u8005\u304c\u56de\u7b54\u8005\u306b\u8868\u793a\u3059\u308b\u521d\u671f\u8cbb\u7528\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u6280\u8853\u7684\u306b\u8a00\u3048\u3070\u3001\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u306f\u30e9\u30f3\u30c0\u30e0\u5316\u3055\u308c\u305f\u30b7\u30fc\u30af\u30a8\u30f3\u30b7\u30e3\u30eb\u30fb\u30e2\u30ca\u30c7\u30a3\u30c3\u30af\u30fb<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-concept-testing\/\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30bb\u30d7\u30c8\u30c6\u30b9\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u624b\u6cd5\u3067\u3042\u308a\u3001\u56de\u7b54\u8005\u306b\u306f\u4e00\u5ea6\u306b 1 \u3064\u306e\u4fa1\u683c\u304c\u9806\u6b21\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u4fa1\u683c\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u53ce\u76ca\u3068\u9700\u8981\u66f2\u7dda\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u30ec\u30dd\u30fc\u30c8 &amp; \u5206\u6790<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/ja\/features\/gabor-granger-price-sensitivity.html\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc<\/a>\u306e\u8cea\u554f\u4f8b\u306e\u7d50\u679c\u306f\u4e0b\u8a18\u304b\u3089\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u66f2\u7dda\u306e\u4fa1\u683c\u5f3e\u529b\u6027\u306f\u3001\u7570\u306a\u308b\u4fa1\u683c\u5e2f\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u652f\u6255\u3044\u610f\u6b32\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-113659\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/10\/Gabor-Granger-price-elasticity.png\" alt=\"Gabor Granger price elasticity\" width=\"1023\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u652f\u6255\u3044\u610f\u601d(%)\u3068\u53ce\u76ca\u66f2\u7dda\u306f\u3001\u88fd\u54c1\u306e\u9700\u8981\u304c\u4fa1\u683c\u306e\u4e0a\u6607\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3055\u308c\u305f\u9700\u8981\u66f2\u7dda\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u53ce\u76ca\u66f2\u7dda\u306f\u3001\u53ce\u76ca\u6700\u5927\u5316\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u306e2\u3064\u306e\u30b0\u30e9\u30d5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7d4c\u8cbb\u3092\u30ab\u30d0\u30fc\u3057\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u9ad8\u3055\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u88fd\u54c1\u306e\u9700\u8981\u304c\u6e1b\u5c11\u3059\u308b\u307b\u3069\u9ad8\u304f\u306a\u3044\u7406\u60f3\u7684\u306a\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-113666\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/10\/Gabor-Granger-willingness-to-pay.png\" alt=\"Gabor Granger willingness to pay\" width=\"1023\" height=\"452\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">\u4fa1\u683c\u5f3e\u529b\u6027\u3068\u53ce\u76ca\u6700\u5927\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306e\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u4fa1\u683c\u30e2\u30c7\u30eb\u306e\u4f7f\u7528<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u4fa1\u683c\u30e2\u30c7\u30eb\u306e\u5229\u70b9\u306f\u3001\u6bd4\u8f03\u7684\u7c21\u5358\u306b\u4f7f\u7528\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u56de\u7b54\u8005\u3082\u8abf\u67fb\u4f5c\u6210\u8005\u3082\u3001\u8aa4\u89e3\u3059\u308b\u3053\u3068\u306a\u304f\u7d20\u65e9\u304f\u76f4\u611f\u7684\u306b\u8cea\u554f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306e\u9069\u7528\u5bfe\u8c61\u306f\u5c11\u4eba\u6570\u306e\u30b5\u30f3\u30d7\u30eb\u3067\u3059\u304c\u3001\u7d71\u8a08\u7684\u306b\u6709\u610f\u306a\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u6700\u4f4e50\u4eba\u306e\u56de\u7b54\u8005\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u9700\u8981\u306e\u5f3e\u529b\u6027\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9700\u8981\u5f3e\u529b\u6027\u306f\u3001\u4fa1\u683c\u5909\u66f4\u306e\u52b9\u679c\u3092\u793a\u3059\u305f\u3081\u3001\u4fa1\u683c\u8a2d\u5b9a\u3084\u6d88\u8cbb\u8005\u8abf\u67fb\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u5f3e\u529b\u6027\u304c\u9ad8\u3044\uff08\u3059\u306a\u308f\u30611.0\u3088\u308a\u5927\u304d\u3044\uff09\u88fd\u54c1\u306f\u3001\u4e00\u5b9a\u306e\u5272\u5408\u3067\u4fa1\u683c\u3092\u4e0b\u3052\u305f\u5834\u5408\u3001\u767a\u751f\u3059\u308b\u91cf\u306e\u5272\u5408\u304c\u4fa1\u683c\u4e0a\u6607\u306e\u5272\u5408\u3088\u308a\u5927\u304d\u304f\u306a\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u9700\u8981\u5f3e\u529b\u6027\u304c1.0\u3088\u308a\u5c0f\u3055\u3051\u308c\u3070\u3001\u3042\u308b\u5272\u5408\u3067\u4fa1\u683c\u304c\u4e0a\u6607\u3057\u305f\u5834\u5408\u3001\u8ca9\u58f2\u91cf\u306e\u6e1b\u5c11\u5272\u5408\u306f\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u9700\u8981\u306e\u4fa1\u683c\u5f3e\u529b\u6027 = \u9700\u8981\u91cf\u306e\u5909\u5316\u7387 \/ \u4fa1\u683c\u306e\u5909\u5316\u7387<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u652f\u6255\u3044\u610f\u601d\u984d(%)\u3068\u53ce\u76ca\u66f2\u7dda\u304b\u3089\u3001\u53d7\u5bb9\u53ef\u80fd\u306a\u6700\u9ad8\u4fa1\u683c($200)\u3068\u53d7\u5bb9\u53ef\u80fd\u306a\u6700\u4f4e\u4fa1\u683c($140)\u306e\u9593\u306e\u66f2\u7dda\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u9700\u8981\u306e\u5f3e\u529b\u6027\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u91cf\u306e\u5909\u5316\u7387 (35%)\/(60%) = 0.58<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306f\u3001\u3053\u306e\u88fd\u54c1\u304c\u6bd4\u8f03\u7684\u975e\u5f3e\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u4fa1\u683c\u3092\u4e0a\u3052\u3066\u3082\u4e0b\u3052\u3066\u3082\u3001\u4e0d\u91e3\u308a\u5408\u3044\u306a\u307b\u3069\u8ca9\u58f2\u91cf\u304c\u5897\u3048\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u5834\u5408\u3001\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u30de\u30fc\u30b8\u30f3\u304c\u5897\u52a0\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u640d\u5931\u304c\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u4f1a\u793e\u306f\u30b3\u30b9\u30c8\u3092\u4e0a\u3052\u305f\u65b9\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u624b\u6cd5\u3068\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u5206\u6790\u306e\u9055\u3044<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u306f\u4fa1\u683c\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u3001\u652f\u6255\u3044\u610f\u601d\u984d\u306e\u63a8\u5b9a\u306e\u3088\u3046\u306a\u76f4\u63a5\u7684\u624b\u6cd5\u3001\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u3084\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u624b\u6cd5\u306e\u3088\u3046\u306a\u9593\u63a5\u7684\u624b\u6cd5\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/ja\/features\/conjoint.html\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u9078\u629e\u30e2\u30c7\u30eb<\/span><\/a><span style=\"font-weight: 400;\">.\u306e\u3088\u3046\u306a\u4fa1\u683c\/\u5c5e\u6027\u30df\u30c3\u30af\u30b9\u624b\u6cd5\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u7570\u306a\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u9069\u4fa1\u683c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5e02\u5834\u8abf\u67fb\u3067\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9593\u63a5\u6cd5\u306f\u3001\u56de\u7b54\u8005\u304c\u3088\u308a\u73fe\u5b9f\u7684\u306a\u30b7\u30ca\u30ea\u30aa\u306b\u3055\u3089\u3055\u308c\u308b\u305f\u3081\u3001\u76f4\u63a5\u6cd5\u3088\u308a\u3082\u6b63\u78ba\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u7d20\u65e9\u304f\u7c21\u5358\u306b\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u56de\u7b54\u8005\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u306a\u3044\u7406\u7531\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002\u9593\u63a5\u4fa1\u683c\u6cd5\u306f\u3001\u8abf\u67fb\u696d\u754c\u3067\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3001\u8a8d\u77e5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5\u306f\u3001\u56de\u7b54\u8005\u304c\u4e0e\u3048\u3089\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u3053\u3068\u306e\u3067\u304d\u308b\u8a31\u5bb9\u4fa1\u683c\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306e\u3001\u4fbf\u5229\u3067\u5b9f\u7528\u7684\u306a\u4fa1\u683c\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u56de\u7b54\u8005\u306f\u5546\u54c1\u3092\u7d39\u4ecb\u3055\u308c\u305f\u5f8c\u3001\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3089\u308c\u305f\u4fa1\u683c\u30ea\u30b9\u30c8\u306e\u4e2d\u304b\u3089\u30e9\u30f3\u30c0\u30e0\u5316\u3055\u308c\u305f\u4fa1\u683c\u306b\u3055\u3089\u3055\u308c\u307e\u3059\u3002\u56de\u7b54\u8005\u306f\u3001\u4e0e\u3048\u3089\u308c\u305f\u4fa1\u683c\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u610f\u601d\u3092\u5c0b\u306d\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56de\u7b54\u8005\u304c\u305d\u306e\u4fa1\u683c\u3067\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u610f\u601d\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u88fd\u54c1\u3092\u518d\u5ea6\u898b\u305b\u307e\u3059\u3002\u3082\u3057\u3001\u56de\u7b54\u8005\u304c\u305d\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/price-sensitivity\/\">\u4fa1\u683c\u611f\u5ea6<\/a>\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u610f\u601d\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3089\u308c\u305f\u4fa1\u683c\u30ea\u30b9\u30c8\u306e\u4e2d\u304b\u3089\u3001\u3088\u308a\u5b89\u3044\u4fa1\u683c\u306e\u5546\u54c1\u3092\u518d\u5ea6\u63d0\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u56de\u7b54\u8005\u304c\u652f\u6255\u3044\u305f\u3044\u3068\u601d\u3046\u6700\u9ad8\u4fa1\u683c\u5e2f\u304c\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u4fa1\u683c\u611f\u5ea6\u30e1\u30fc\u30bf\u30fc (PSM)<\/span><\/h4>\n<p><a href=\"https:\/\/www.questionpro.com\/ja\/features\/van-westendorp-price-sensitivity-question.html\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u306e\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u30014\u3064\u306e\u81ea\u7531\u5f62\u5f0f\u4fa1\u683c\u8a2d\u5b9a\u8cea\u554f\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3053\u306e\u88fd\u54c1\u304c\u5b89\u4fa1\u306b\u306a\u308a\u59cb\u3081\u308b\u4fa1\u683c\u306f\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u3053\u306e\u88fd\u54c1\u304c\u9ad8\u4fa1\u306b\u306a\u308a\u59cb\u3081\u308b\u4fa1\u683c\u306f\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u3053\u306e\u88fd\u54c1\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u683c\u3067\u3042\u308c\u3070\u975e\u5e38\u306b\u9ad8\u4fa1\u306b\u306a\u308a\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u3053\u306e\u88fd\u54c1\u304c\u3001\u54c1\u8cea\u3092\u7591\u3063\u3066\u8cfc\u5165\u3057\u306a\u3044\u307b\u3069\u5b89\u4fa1\u306b\u306a\u308b\u3068\u3057\u305f\u3089\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u4fa1\u683c\u304b\u3089\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u56de\u7b54\u8005\u306f\u8cea\u554f\u3054\u3068\u306b\u4fa1\u683c\u3092\u8a18\u5165\u3002\u56de\u7b54\u306f\u96c6\u8a08\u3055\u308c\u3001\u30b0\u30e9\u30d5\u5316\u3055\u308c\u307e\u3059\u30024\u672c\u306e\u7dda\u306e\u4ea4\u70b9\u304c\u8a31\u5bb9\u3067\u304d\u308b\u4fa1\u683c\u5e2f\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-113673\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/10\/Van-Westendorp-Pricing-Method.png\" alt=\"Van Westendorp Pricing Method\" width=\"1225\" height=\"707\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30e2\u30c7\u30eb\u3068\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u4fa1\u683c\u611f\u5ea6\u306e\u4e3b\u306a\u9055\u3044<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u306f\u3001\u65e2\u5b58\u306e\u88fd\u54c1\u306b\u6700\u3082\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u652f\u6255\u3044\u610f\u6b32\u306b\u3064\u3044\u3066\u3001\u65b9\u5411\u7684\u306b\u6b63\u3057\u3044\u4fa1\u683c\u63a8\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u53ce\u76ca\u6700\u9069\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3001\u9700\u8981\u66f2\u7dda\u3001\u4fa1\u683c\u5f3e\u529b\u6027\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u304c\u88fd\u54c1\u4fa1\u683c\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u7af6\u5408\u3092\u8003\u616e\u305b\u305a\u306b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u691c\u8a0e\u3057\u305f\u3044\u5834\u5408\u306b\u306e\u307f\u6709\u52b9\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u9650\u3089\u308c\u305f\u4e8b\u524d\u5b9a\u7fa9\u3055\u308c\u305f\u4fa1\u683c\u30dd\u30a4\u30f3\u30c8\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u306f\u3001\u65b0\u88fd\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u6700\u3082\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7\u306f\u3001\u5e02\u5834\u304c\u3069\u306e\u3088\u3046\u306a\u4fa1\u683c\u5e2f\u3092\u53d7\u3051\u5165\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30b3\u30b9\u30c8\u306e\u5168\u9818\u57df\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u4fa1\u683c\u5e2f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u56de\u7b54\u8005\u306e\u614b\u5ea6\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f0a\u793e\u3067\u306f\u6700\u8fd1\u3001\u6700\u9069\u306a\u4fa1\u683c\u8abf\u67fb\u306e\u305f\u3081\u306e<\/span><a href=\"https:\/\/www.questionpro.com\/webinar\/pricing-research-webinar-van-westendorp-gabor-granger.html\"><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u3068\u30d5\u30a1\u30f3\u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30eb\u30d7<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5\u306e\u9577\u6240&amp;\u77ed\u6240<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u624b\u6cd5\u306f\u3001\u6bd4\u8f03\u7684\u8abf\u67fb\u52b4\u529b\u304c\u5c11\u306a\u304f\u3001\u4f5c\u6210\u3068\u5c0e\u5165\u304c\u7c21\u5358\u3067\u3059\u3002\u3053\u306e\u4fa1\u683c\u8a2d\u5b9a\u624b\u6cd5\u306f\u3001\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u306b\u3044\u304f\u3089\u652f\u6255\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3001\u307e\u305f\u56de\u7b54\u8005\u304c<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/perceived-value\/\">\u77e5\u899a\u3059\u308b\u4fa1\u5024<\/a>\u306b\u3064\u3044\u3066\u91cd\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/pricing-analytics\/\">\u4fa1\u683c\u5206\u6790<\/a>\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u624b\u6cd5\u306b\u898b\u3089\u308c\u308b\u660e\u78ba\u306a\u6b20\u70b9\u306f\u3001\u8abf\u67fb\u6bb5\u968e\u3067\u7af6\u5408\u88fd\u54c1\u304c\u7121\u8996\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u7af6\u5408\u4ed6\u793e\u304c\u540c\u3058\u3088\u3046\u306a\u88fd\u54c1\u3092\u3088\u308a\u4f4e\u4fa1\u683c\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u4fa1\u683c\u5e2f\u3067\u306e\u30ea\u30b5\u30fc\u30c1\u306f\u7121\u52b9\u3068\u306a\u308a\u307e\u3059\u3002\u4e0a\u8a18\u306e\u8aa4\u8b2c\u306f\u3001\u5e02\u5834\u72b6\u6cc1\u306b\u5bfe\u3059\u308b\u6587\u8108\u3092\u6301\u305f\u306a\u3044\u305f\u3081\u3001\u7814\u7a76\u3092\u7121\u610f\u5473\u306a\u3082\u306e\u306b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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href=\"https:\/\/www.questionpro.com\/blog\/consumer-research\/\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u304a\u3044\u3066\u5fc5\u9808\u306e\u8abf\u67fb\u7814\u7a76\u624b\u6cd5\u3067\u3059\u3002\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u512a\u308c\u305f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u5f0a\u793e\u306e\u65e2\u5b58\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u79c1\u305f\u3061\u306f\u3001\u5e74\u9593\u6570\u591a\u304f\u306e\u30b2\u30fc\u30e0\u3092\u767a\u58f2\u3059\u308b\u591a\u56fd\u7c4d\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u306aAA\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u3068\u4ed5\u4e8b\u3092\u3057\u3066\u304a\u308a\u3001<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/quantitative-research\/\"><span 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href=\"https:\/\/questionpro.com\/a\/showEntry.do?classID=1053&#038;sourceRef=research-edition-home&#038;lan=ja_JPN\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u4eca\u3059\u3050\u8abf\u67fb\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ce\u96c6<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u624b\u6cd5 [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":687614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1115],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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