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href=\"https:\/\/www.questionpro.com\/blog\/customer-awareness\/\">\u9867\u5ba2\u8a8d\u77e5\u5ea6<\/a>\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u88fd\u54c1\u306e\u9867\u5ba2\u8a8d\u77e5\u5ea6\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u88fd\u54c1\u306e\u5909\u66f4\u306b\u5bfe\u3059\u308b\u53d7\u5bb9\u5ea6\u300d\u306a\u3069\u3092\u51dd\u7e2e\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u78ba\u306a\u4fa1\u5024\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u307e\u3059\u3002  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u6e2c\u5b9a\u6307\u6a19<\/span><\/h2>\n<p>\u3067\u306f\u6b21\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u8a55\u4fa1\u3055\u308c\u308b\u6307\u6a19\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<h3><strong>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3042\u3089\u3086\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u307e\u305a\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u89aa\u3057\u307f\u3092\u6301\u3064\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002  <\/span><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306e\u4e2d\u3067\u3082\u8a55\u4fa1\u304c\u96e3\u3057\u3044\u3082\u306e\u306e\u4e00\u3064\u3067\u3059\u304c\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3057\u3001\u89aa\u3057\u3093\u3067\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u7b97\u51fa\u65b9\u6cd5\u306f2\u3064\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<p style=\"padding-left: 40px;\"><strong>1.\u5b9a\u91cf\u7684\u3067\u3042\u308b\uff1a<\/strong> <span style=\"font-weight: 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\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u30b0\u30b0\u3063\u3066Google\u30a2\u30e9\u30fc\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u3001\u81ea\u793e\u304c\u30cd\u30c3\u30c8\u4e0a\u3067\u3069\u306e\u3088\u3046\u306b\u8b70\u8ad6\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u7b2c\u4e09\u8005\u306b\u3088\u308b\u5831\u9053\u3084\u8a00\u53ca\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u305d\u306e\u65e8\u3092\u901a\u77e5\u3057\u307e\u3059\u3002 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\u8ab0\u304c\u6295\u7a3f\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u30bf\u30b0\u4ed8\u3051\u3057\u3001\u4f1a\u8a71\u3067\u53d6\u308a\u4e0a\u3052\u3001\u3042\u306a\u305f\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f \u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u305d\u308c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u652f\u63f4\u3068\u306a\u308a\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8a71\u3059\u4eba\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3084\u8996\u8074\u8005\u304b\u3089\u76f4\u63a5\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8ab0\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3057\u3066\u3044\u308b\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u4e0a\u3067\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li>\n<h3><b>\u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u5ea6<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3042\u308b\u88fd\u54c1\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u4eba\u6c17\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3092\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30da\u30cd\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u547c\u3073\u307e\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u5ea6\u306f\u3001\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u3042\u308b\u88fd\u54c1\u304c\u3001\u3069\u308c\u3060\u3051\u9867\u5ba2\u3084\u6d88\u8cbb\u8005\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u6e2c\u308b\u3082\u306e\u3067\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u5ea6\u3068\u306f\u3001\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u58f2\u4e0a\u304c\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4eee\u60f3\u7684\u306a\u5e02\u5834\u5168\u4f53\u3068\u6bd4\u8f03\u3055\u308c\u308b\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u3068\u306f\u3001\u4f01\u696d\u304c\u3042\u308b\u5e02\u5834\u5206\u91ce\u3067\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u652f\u914d\u529b\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3001\u307e\u3055\u306b\u4f01\u696d\u306e\u6210\u9577\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 \u3059\u3067\u306b\u78ba\u7acb\u3055\u308c\u305f\u5e02\u5834\u306b\u3055\u3089\u306b\u8e0f\u307f\u8fbc\u3082\u3046\u3068\u3059\u308b\u8a66\u307f\u3067\u3059\u3002 \u305d\u306e\u7d50\u679c\u3001\u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u5ea6\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u4f01\u696d\u304c\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u3001\u307e\u305f\u306f\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306b\u306a\u308b\u304b\u3092\u8a55\u4fa1\u30fb\u4e88\u6e2c\u3059\u308b\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u3068\u306f\u3001\u7a4d\u6975\u7684\u306a\u8ca9\u58f2\u54e1\u3084\u88dc\u8db3\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u5c64\u306b\u6df1\u304f\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3057\u3066\u300c\u30d6\u30e9\u30f3\u30c9\u6d78\u900f\u300d\u3092\u63a1\u7528\u3059\u308b\u76ee\u7684\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3067\u3059\u3002 \u901a\u5e38\u3001\u4e8b\u696d\u62e1\u5927\u306e\u305f\u3081\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308a\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u304c\u5b9f\u65bd\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u30d6\u30e9\u30f3\u30c9\u30da\u30cd\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u30da\u30cd\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u7387<\/b><span style=\"font-weight: 400;\">\u304a\u3088\u3073 <\/span><b>\u666e\u53ca\u53f0\u6570\u30b7\u30a7\u30a2<\/b><span style=\"font-weight: 400;\"> \u306f\u30012\u3064\u306e\u91cd\u8981\u306a\u6307\u6a19\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 Penetration Rate\u3068Brand Penetration\u306f\u540c\u4e00\u3067\u3059\u304c\u3001Penetration Share\u306f\u540c\u4e00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3051\u308b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30bf\u30a4\u30d7\u306e\u6d88\u8cbb\u8005\u6570\u3092\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u9867\u5ba2\u6570\u3068\u6bd4\u8f03\u3059\u308b\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u30d6\u30e9\u30f3\u30c9\u597d\u611f\u5ea6<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u3092\u9ad8\u3081\u3001\u8133\u88cf\u306b\u5370\u8c61\u3092\u6b8b\u3057\u305f\u4e0a\u3067\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3092\u3069\u308c\u3060\u3051\u3001\u3042\u308b\u3044\u306f\u4f55\u4eba\u306e\u304a\u5ba2\u3055\u307e\u306b\u6c17\u306b\u5165\u3063\u3066\u3044\u305f\u3060\u3051\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u308c\u306f\u3001\u79c1\u305f\u3061\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u308c\u3060\u3051\u4f1d\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u30c8\u30c3\u30d7\u30aa\u30d6\u30de\u30a4\u30f3\u30c9<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u3042\u306a\u305f\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3068\u304d\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3059\u3050\u306b\u601d\u3044\u6d6e\u304b\u3076\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f \u30d6\u30e9\u30f3\u30c9\u306f\u3001\u305d\u306e\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u95a2\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u982d\u306e\u4e2d\u306b\u5e38\u306b\u4e0a\u4f4d\u306b\u4f4d\u7f6e\u3059\u308b\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5fc3\u304c\u3051\u308b\u3079\u304d\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u30c8\u30c3\u30d7\u30aa\u30d6\u30de\u30a4\u30f3\u30c9\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306e\u610f\u7fa9\u306f\u3001\u305d\u308c\u3060\u3051\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002 \u3053\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4e8c\u6b21\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"2\"><b>\u5e83\u544a\u304c\u3088\u308a\u4fbf\u5229\u306b\u306a\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u8996\u8074\u8005\u306f\u3059\u3067\u306b\u88fd\u54c1\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u306a\u305f\u306e\u52aa\u529b\u306f\u3088\u308a\u8a18\u61b6\u306b\u6b8b\u308a\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u3082\u306e\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u3055\u3089\u306b\u3001\u7af6\u5408\u4ed6\u793e\u304c\u81ea\u793e\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u969b\u306b\u3001\u304a\u5ba2\u69d8\u304c\u3042\u306a\u305f\u306e\u5546\u54c1\u3092\u601d\u3044\u51fa\u3059\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"2\"><b>PR\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u77e5\u540d\u5ea6\u304c\u9ad8\u3044\u3046\u3061\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u6ce8\u76ee\u3055\u308c\u308b\u306e\u306f\u3082\u3063\u3068\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"2\"><b>\u691c\u7d22\u9806\u4f4d\u304c\u6025\u4e0a\u6607\u3059\u308b<\/b><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4eba\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\u306f\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3057\u3001\u63a5\u7d9a\u3055\u308c\u305f\u7528\u8a9e\u306e\u4f4d\u7f6e\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\"><b>\u4fdd\u6301\u3059\u308b\u3002<\/b><span style=\"font-weight: 400;\"> \u30d6\u30e9\u30f3\u30c9\u6e2c\u5b9a\u3067\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3068\u306f\u3001\u65e2\u5b58\u306e\u6d88\u8cbb\u8005\u306b\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3082\u3063\u3068\u8cb7\u3063\u3066\u3082\u3089\u3046\u3088\u3046\u8aac\u5f97\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002 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400;\">\u9867\u5ba2\u7dad\u6301\u7387\u3068\u9867\u5ba2\u79fb\u884c\u7387\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u4f55\u4eba\u306e\u9867\u5ba2\u304c\u518d\u6765\u5e97\u3057\u3001\u4f55\u4eba\u306e\u9867\u5ba2\u304c\u96e2\u8131\u3057\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u96e2\u8131\u3057\u305f\u9867\u5ba2\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u308b\u3060\u3051\u3067\u3001\u7d71\u8a08\u304b\u3089\u7b54\u3048\u304c\u660e\u3089\u304b\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u8cea\u554f\u3092A\/B\u30c6\u30b9\u30c8\u3057\u3066\u56de\u7b54\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u7dad\u6301\u306f\u3001\u7d20\u6575\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u3088\u3063\u3066\u5927\u3044\u306b\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002 \u6d88\u8cbb\u8005\u306e\u8a73\u7d30\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u6539\u5584\u3059\u3079\u304d\u70b9\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u306f\u305a\u3067\u3059\u3002 \u307e\u3060\u304a\u6301\u3061\u3067\u306a\u3044\u65b9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">\u4eca\u65e5\u306e\u9867\u5ba2\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u305d\u306e\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u305f\u3081\u306e\u6700\u3082\u512a\u308c\u305f\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u6d88\u8cbb\u8005\u304c\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u305f\u5834\u5408\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7121\u5f62\u8cc7\u7523\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u4eba\u304c\u4f01\u696d\u306e\u77e5\u7684\u8ca1\u7523\u306e\u4e00\u90e8\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u5e02\u5834\u4fa1\u5024<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u610f\u8b58\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f \u30d6\u30e9\u30f3\u30c9\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u3001\u6700\u3082\u56f0\u96e3\u304b\u3064\u91cd\u8981\u306a\u6307\u6a19\u306e\u3072\u3068\u3064\u304c\u5e02\u5834\u4fa1\u5024\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3002  <\/span><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5de6\u53f3\u3059\u308b\u8981\u56e0\u306f5\u3064\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ol>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3002 \u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b<a href=\"https:\/\/www.questionpro.com\/blog\/perceptual-map\/\">\u77e5\u899a\u5730\u56f3<\/a>\u3002<\/span><\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0 \u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u3068\u3064\u306a\u304c\u3063\u305f\u3068\u304d\u306b\u62b1\u304f\u611f\u60c5\u3084\u826f\u3044\u4f53\u9a13\u306e\u3053\u3068\u3002<\/span><\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u732e\u8eab\u7684\u306a\u5bfe\u5fdc\u3002 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class=\"emp-h2\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\uff1aQuestionPro\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p class=\"mb5\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306e\u65b9\u304c\u5727\u5012\u7684\u306b\u4fa1\u5024\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002 \u4ee5\u4e0b\u306f\u3001\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n<ol class=\"list-style-inside\">\n<li class=\"mb10\"><b>\u958b\u767a\u3067\u3059\uff1a<\/b>\n<ul class=\"list-style-inside\">\n<li class=\"mb10\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u4f5c\u6210\u306f\u3001QuestionPro\u306e\u7121\u6599\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u3059\u3002 \u30ed\u30b0\u30a4\u30f3\u3059\u308b\u3068\u30013\u7a2e\u985e\u306e\u65b9\u6cd5\u304b\u3089\u9078\u3093\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3059\u3002 QuestionPro\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30e9\u30a4\u30d6\u30e9\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001100\u7a2e\u985e\u4ee5\u4e0a\u306e\u65e2\u88fd\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u306f\u3001Microsoft Word\u3092\u4f7f\u3063\u3066\u3001\u4f5c\u6210\u3057\u305f\u65e2\u5b58\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/guide-to-survey-questions\/\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8cea\u554f<\/a>\u30ea\u30b9\u30c8\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002 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