{"id":797656,"date":"2022-09-06T11:00:49","date_gmt":"2022-09-06T11:00:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e8%a1%9d%e5%8b%95%e8%b2%b7%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f%e8%a1%9d%e5%8b%95%e8%b2%b7%e3%81%84%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e4%b8%bb%e3%81%aa%e6%8c%87%e6%a8%99\/"},"modified":"2022-09-06T11:00:49","modified_gmt":"2022-09-06T11:00:49","slug":"%e8%a1%9d%e5%8b%95%e8%b2%b7%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f%e8%a1%9d%e5%8b%95%e8%b2%b7%e3%81%84%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e4%b8%bb%e3%81%aa%e6%8c%87%e6%a8%99","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e8%a1%9d%e5%8b%95%e8%b2%b7%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f%e8%a1%9d%e5%8b%95%e8%b2%b7%e3%81%84%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e4%b8%bb%e3%81%aa%e6%8c%87%e6%a8%99\/","title":{"rendered":"\u885d\u52d5\u8cb7\u3044\u3068\u306f\uff1f\u885d\u52d5\u8cb7\u3044\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u4e3b\u306a\u6307\u6a19"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30bb\u30fc\u30eb\u304c\u5acc\u3044\u306a\u4eba\u306f\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3057\u305f\u308a\u3001\u304a\u8cb7\u3044\u5f97\u54c1\u3092\u63a2\u3057\u305f\u308a\u3001\u8996\u899a\u7684\u306b\u697d\u3057\u3044\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u3001\u7121\u5bb3\u306a &#8220;\u5c0f\u58f2\u7642\u6cd5 &#8220;\u3068\u8003\u3048\u308b\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002 \u3057\u304b\u3057\u3001\u305d\u308c\u4ee5\u5916\u306e\u4eba\u306b\u3068\u3063\u3066\u306f\u3001\u8cb7\u3044\u7269\u304c\u554f\u984c\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u885d\u52d5\u8cb7\u3044\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u885d\u52d5\u8cb7\u3044\u306f\u3001\u4e00\u3064\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u3057\u3066\u5206\u985e\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 \u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3084\u6d0b\u670d\u3001\u643a\u5e2f\u96fb\u8a71\u306a\u3069\u306e\u5546\u54c1\u3001\u5b9d\u77f3\u3084\u8eca\u306a\u3069\u306e\u9ad8\u984d\u306a\u3082\u306e\u306a\u3069\u306f\u3001\u3059\u3079\u3066\u885d\u52d5\u8cb7\u3044\u306e\u4f8b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f55\u3082\u8cb7\u3046\u3064\u3082\u308a\u304c\u306a\u3044\u72b6\u614b\u3067\u30cf\u30a4\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u8a2a\u308c\u305f\u6d88\u8cbb\u8005\u306f\u3001\u8cfc\u5165\u3057\u3066\u5e30\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002 \u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30d0\u30f3\u30c9\u3084\u6642\u8a08\u306a\u3069\u3001\u643a\u5e2f\u96fb\u8a71\u306e\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3068\u306a\u308a\u3046\u308b\u5546\u54c1\u3092\u767a\u58f2\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u643a\u5e2f\u96fb\u8a71\u30e1\u30fc\u30ab\u30fc\u304c\u3053\u306e\u6a5f\u80fd\u3092\u6d88\u8cbb\u8005\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u597d\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u885d\u52d5\u8cb7\u3044\u3068\u306f\u4f55\u304b\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u6d88\u8cbb<\/a>\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u885d\u52d5\u8cb7\u3044\u3068\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u885d\u52d5\u8cb7\u3044\u3068\u306f\u3001\u304a\u5ba2\u69d8\u304c\u6700\u521d\u306b\u8003\u3048\u305a\u306b\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u3042\u308b\u88fd\u54c1\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3046\u307e\u304f\u5ba3\u4f1d\u30fb\u5e83\u544a\u3055\u308c\u305f\u3068\u304d\u306b\u8d77\u3053\u308a\u307e\u3059\u3002 \u885d\u52d5\u8cb7\u3044\u306f\u3001\u300c\u8cb7\u3044\u305f\u3044\uff01\u300d\u3068\u3044\u3046\u611f\u60c5\u306b\u983c\u3063\u3066\u3001\u4e88\u5b9a\u5916\u306b\u30e2\u30ce\u3092\u8cb7\u3063\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u76f4\u524d\u306b\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u671b\u307f\u307e\u3059\u3002 \u8cb7\u3044\u624b\u304c\u885d\u52d5\u7684\u306a\u8cfc\u8cb7\u3092\u3059\u308b\u5834\u5408\u3001\u60c5\u7dd2\u3084\u611f\u60c5\u304c\u305d\u306e\u539f\u52d5\u529b\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u30e9\u30f3\u30c0\u30e0\u306a\u8cfc\u5165\u306f\u3001\u305d\u306e\u4eba\u306e\u5229\u7528\u9650\u5ea6\u984d\u306e\u7bc4\u56f2\u5185\u3067\u3042\u308c\u3070\u3001\u6bd4\u8f03\u7684\u7121\u5bb3\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u885d\u52d5\u7684\u306a\u8cb7\u3044\u7269\u306f\u3001\u9ad8\u4fa1\u306a\u8cb7\u3044\u7269\u306b\u3064\u306a\u304c\u308a\u3001\u5bb6\u8a08\u3092\u7834\u7dbb\u3055\u305b\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u885d\u52d5\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u306e\u6307\u6a19\u3068\u306a\u308b\u3082\u306e<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u3001\u885d\u52d5\u7684\u306a\u8cb7\u3044\u7269\u3092\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002 \u885d\u52d5\u8cb7\u3044\u306e\u6307\u6a19\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e88\u5b9a\u3088\u308a\u305f\u304f\u3055\u3093\u304a\u91d1\u3092\u4f7f\u3046<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u885d\u52d5\u8cb7\u3044\u306e\u539f\u56e0\u3068\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u4f01\u696d\u3078\u306e\u8a2a\u554f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7121\u8a08\u753b\u306a\u8cb7\u3044\u7269\u3092\u3057\u305f\u5f8c\u306e\u7d20\u65e9\u3044\u6e80\u8db3\u611f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e88\u5b9a\u5916\u306e\u8cfc\u5165\u3092\u5f8c\u6094\u3057\u3066\u8fd4\u54c1\u3059\u308b\u3053\u3068\u304c\u591a\u3044<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u885d\u52d5\u8cb7\u3044\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u885d\u52d5\u7684\u306a\u8cfc\u5165\u306b\u8d77\u56e0\u3059\u308b\u3001\u76ee\u5148\u306e\u5229\u76ca\u3068\u6f5c\u5728\u7684\u306a\u6709\u5bb3\u6027\u306e\u9593\u306e\u7dca\u5f35\u306f\u3001\u611f\u60c5\u7684\u306a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306e\u55aa\u5931\u306b\u3064\u306a\u304c\u308a\u3001\u6162\u6027\u7684\u304b\u3064\u75c5\u7684\u306a\u30ec\u30d9\u30eb\u307e\u3067\u9032\u884c\u3059\u308b\u5f37\u8feb\u7684\u306a<a href=\"https:\/\/www.questionpro.com\/blog\/buying-behavior\/\">\u8cfc\u5165\u884c\u52d5\u3092<\/a>\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u300c\u885d\u52d5\u8cb7\u3044\u300d\u3092\u3001\u4f55\u306e\u6e96\u5099\u3082\u719f\u616e\u3082\u306a\u304f\u3001\u81ea\u767a\u7684\u306b\u4f55\u304b\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3046\u3053\u3068\u3068\u3057\u3066\u3001\u5177\u4f53\u7684\u306b\u8868\u73fe\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 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\u3042\u306a\u305f\u306f\u3001\u4f55\u304b\u3092\u624b\u306b\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u885d\u52d5\u306b\u304b\u3089\u308c\u3001\u81ea\u5236\u5fc3\u3092\u50cd\u304b\u305b\u3088\u3046\u3068\u3057\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u4e0d\u5354\u548c\u97f3\u306e\u8003\u616e\u306b\u3088\u308a\u3001\u305d\u308c\u304c\u81ea\u5206\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u8003\u3048\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Covid-19\u304c\u6d41\u884c\u3059\u308b\u4ee5\u524d\u306f\u3001\u591a\u304f\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u3001\u65c5\u306e\u7d42\u308f\u308a\u306b\u304a\u83d3\u5b50\u3092\u8cb7\u3063\u3066\u5e30\u308b\u3068\u3044\u3046\u611f\u899a\u3067\u3001\u305d\u306e\u5834\u3067\u304a\u83d3\u5b50\u3084\u6b32\u3057\u3044\u3082\u306e\u3092\u8cb7\u3046\u3053\u3068\u306b\u62b5\u6297\u304c\u306a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f \u4e88\u7b97\u5168\u4f53\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u3002 \u3064\u307e\u308a\u3001\u5f7c\u3089\u306e\u5b50\u97f3\u56e0\u5b50\u306f\u300c\u7d0d\u5f97\u300d\u3057\u3084\u3059\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u3067\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u5546\u54c1\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u5408\u308f\u306a\u3044\u3082\u306e\u3092\u6c17\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002 \u4eba\u306f\u3001\u6c17\u307e\u3050\u308c\u306b\u4f55\u304b\u3092\u8cb7\u3046\u3068\u3001\u305d\u308c\u304c\u5f8c\u3005\u7cbe\u795e\u7684\u30fb\u7d4c\u6e08\u7684\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\u5206\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u300c\u5b89\u5fc3\u3067\u304d\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u306e\u3067\u3059\u3002 \u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u7d4c\u6e08\u5168\u4f53\u306b\u3068\u3063\u3066\u3069\u308c\u307b\u3069\u60aa\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u304b\u3092\u8003\u3048\u308c\u3070\u3001\u8ab0\u304c\u5f7c\u3089\u3092\u8cac\u3081\u3089\u308c\u3088\u3046\u304b\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 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