{"id":800463,"date":"2022-01-20T23:44:09","date_gmt":"2022-01-20T23:44:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e9%a1%a7%e5%ae%a2%e5%96%aa%e5%a4%b1\/"},"modified":"2022-01-20T23:44:09","modified_gmt":"2022-01-20T23:44:09","slug":"%e9%a1%a7%e5%ae%a2%e5%96%aa%e5%a4%b1","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e9%a1%a7%e5%ae%a2%e5%96%aa%e5%a4%b1\/","title":{"rendered":"\u9867\u5ba2\u55aa\u5931\uff1a\u305d\u306e\u539f\u56e0\u3068\u56de\u907f\u7b56"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u5931\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6642\u306b\u7ba1\u7406\u3057\u306b\u304f\u3044\u3082\u306e\u3067\u3042\u308b\u3002 \u306a\u305c\u3044\u306a\u304f\u306a\u3063\u305f\u306e\u304b\uff1f \u3069\u306e\u3088\u3046\u306b\u4ea4\u63db\u3059\u308b\u306e\u304b\uff1f 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\u5f7c\u3089\u306f\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u7d04\u675f\u3059\u308b\u7af6\u5408\u4ed6\u793e\u306b\u56fa\u57f7\u3057\u305f\u3044\u306e\u3060\u308d\u3046\u304b\uff1f \u305d\u308c\u3068\u3082\u3001\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u5f7c\u3089\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u3066\u3044\u306a\u3044\u306e\u3060\u308d\u3046\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u96e2\u308c\u3066\u3044\u304f\u7406\u7531\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u3001\u81ea\u5206\u306e\u4ed5\u4e8b\u306b\u7591\u554f\u3092\u6301\u3064\u305f\u3081\u306b\u306f\u3001\u305d\u308c\u3089\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 \u304a\u5ba2\u69d8\u306e\u58f0\u3092\u53c2\u8003\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u6b21\u306e\u304a\u5ba2\u69d8\u3092\u6e80\u8db3\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u9867\u5ba2\u7dad\u6301\u306e\u91cd\u8981\u6027<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u304c\u30d9\u30b9\u30c8\u3067\u3042\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308b\u3002 \u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u3001\u6700\u3082\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u306b\u9b45\u529b\u3092\u611f\u3058\u3084\u3059\u3044\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092<\/a>\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u4fe1\u983c\u3092\u7bc9\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002 \u306a\u305c\u306a\u3089\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassador\/\">\u30d6\u30e9\u30f3\u30c9\u5927\u4f7f\u3068<\/a>\u306a\u308a\u3001\u4f01\u696d\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3060\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u3092\u5931\u308f\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u809d\u8981\u3067\u3042\u308b\u3002 \u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u60aa\u8a55\u304c\u7acb\u3064\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 \u6642\u9593\u304c\u7d4c\u3066\u3070\u96ea\u3060\u308b\u307e\u5f0f\u306b\u5897\u3048\u3066\u3044\u304d\u3001\u9867\u5ba2\u304b\u3089\u898b\u653e\u3055\u308c\u3066\u3057\u307e\u3046\u3002 \u305d\u306e\u7d50\u679c\u3001\u58f2\u4e0a\u306f\u304b\u306a\u308a\u843d\u3061\u308b\u3060\u308d\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u5931\u308f\u306a\u3044\u305f\u3081\u306b\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u5931\u308f\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u5951\u7d04\u7d42\u4e86\u524d\u306b\u4e00\u90e8\u306e\u9867\u5ba2\u304c\u793a\u3059\u3001\u5207\u65ad\u3084\u4e0d\u6e80\u306e\u4e9b\u7d30\u306a\u5146\u5019\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u4e0d\u6e80\u304c\u3082\u305f\u3089\u3059\u7d50\u679c\u306f\u591a\u3044\u3002 \u6ce8\u610f\u3059\u3079\u304d\u8d64\u4fe1\u53f7\u3068\u3057\u3066\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3078\u306e\u8fd4\u4fe1\u304c\u306a\u3044\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u3067\u4e0d\u6e80\u3092\u8868\u660e\u3057\u3066\u3044\u308b\u3001\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u304c\u6e1b\u3063\u3066\u3044\u308b\u3001\u306a\u3069\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u306e\u306b\u5f79\u7acb\u3064\u5bfe\u7b56\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9867\u5ba2\u3068\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u78ba\u7acb\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u7387\u5148\u3057\u3066\u4f1a\u8a71\u3092\u59cb\u3081\u3001\u76f8\u624b\u304c\u4f55\u306b\u60a9\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u63a2\u308a\u3001\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u53ef\u80fd\u306a\u9650\u308a\u306e\u52aa\u529b\u3092\u3059\u308b\u3002 \u3053\u308c\u3089\u306e\u30b7\u30b0\u30ca\u30eb\u306e\u304a\u304b\u3052\u3067\u3001\u9867\u5ba2\u306e\u4e00\u90e8\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\">\u3082\u3057\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u304c\u4f4e\u3059\u304e\u308b\u3068\u3044\u3046\u7406\u7531\u3067\u9000\u8077\u3057\u305f\u306e\u3067\u3042\u308c\u3070\u3001\u4ed6\u306e\u9867\u5ba2\u3068\u540c\u3058\u3053\u3068\u304c\u7e70\u308a\u8fd4\u3055\u308c\u306a\u3044\u3088\u3046\u3001\u81ea\u554f\u81ea\u7b54\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b5\u30fc\u30d3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f55\u3092\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u306e\u304b\uff1f \u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3002 \u3053\u3053\u6570\u30f6\u6708\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306f\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9867\u5ba2\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u62e1\u5927\u3059\u308b<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u3092\u5931\u3046\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u81f4\u547d\u7684\u3067\u3042\u308b\u3002 \u305d\u306e\u305f\u3081\u3001\u540c\u6642\u306b\u8907\u6570\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u62c5\u5f53\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 \u5e38\u306b\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u306e\u59ff\u52e2\u3067\u3044\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u5931\u3063\u305f\u3068\u304d\u306e\u5fae\u5999\u306a\u72b6\u6cc1\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5931\u308f\u308c\u305f\u9867\u5ba2\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u77e5\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u304c\u96e2\u308c\u3066\u3044\u304f\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u5f7c\u3089\u306e\u884c\u52d5\u3092\u7814\u7a76\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u3053\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u9867\u5ba2\u884c\u52d5\u3092<\/a>\u8aac\u660e\u3059\u308b\u985e\u4f3c\u6027\u3092\u691c\u51fa\u3057\u3001\u540c\u3058\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u6301\u3064\u9867\u5ba2\u3092\u898b\u3064\u3051\u3001\u3053\u308c\u3089\u306e\u7279\u5b9a\u306e\u9867\u5ba2\u306e\u305f\u3081\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\uff1a<\/b><span style=\"font-weight: 400;\">\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u304c\u5897\u52a0\u3057\u3001\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\u304c\u6e1b\u5c11\u3059\u308b\u3053\u3068\u306f\u3001\u696d\u7e3e\u5411\u4e0a\u3068\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30af\u30ed\u30fc\u30ba\u30c9\u30fb\u30eb\u30fc\u30d7\u30fb\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u3060\u308d\u3046\u3002 \u307e\u305f\u3001\u53d7\u52d5\u7684\u306a\u9867\u5ba2\u3082\u8003\u616e\u306b\u5165\u308c\u3066\u304a\u304f\u3068\u3001\u5f7c\u3089\u304c\u96e2\u53cd\u8005\u306b\u306a\u308b\u5371\u967a\u6027\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-128083\" 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