Nowadays, lots of people check online reviews and feedback before buying something. Some really good tools are available to help customers share their real experiences. Customer testimonial software will make it easy for you to collect text and video testimonials from your happy customers and clients.
In this blog, we’ll explore a list of the best 15 customer testimonial software for your budget so you can confidently crush 2024.
What is Customer Testimonial Software?
Testimonial software is a special tool businesses use to collect, organize, and display customer feedback. This feedback usually consists of written and video reviews, ratings, or video testimonials sharing positive experiences with a product or service.
Key features of customer testimonial software typically include:
- Collect testimonials via email, web forms, or social media.
- Store and organize testimonials securely in one place.
- Review and approve testimonials before publishing.
- Showcase testimonials on websites or marketing materials.
- Seamlessly embed testimonials with other marketing tools.
- Track testimonial performance.
- Ensure GDPR compliance and obtain consent for publishing.
Customer testimonial software uses social proof to establish trust, credibility, and brand reputation. By displaying genuine testimonials from happy customers, businesses can impact potential buyers’ decisions, establish trust, draw in new customers, boost conversion rates, and ultimately boost business growth.
Different Types of Customer Testimonial Software
Businesses can wisely choose customer testimonial software by categorizing it according to its features and functions. This makes the selection process easier and helps them match the chosen solution with their particular goals and needs.
Below are five categories to classify testimonial software based on their features and how they work.
Public Review and Rating Platforms
These tools help companies gather and manage customer feedback. They typically have functions to analyze customers’ feelings about the business and pinpoint areas for improvement.
- Used for independent platforms where customers leave reviews.
- Features include review and rating collection, sentiment analysis, and improvement insights.
Survey and Questionnaire Tools
These tools enable businesses to collect customer feedback and testimonials using online surveys or questionnaires. They come with functions for making and sharing surveys, examining outcomes, and presenting data visually.
- Used for running surveys to understand customer experiences.
- Features include survey creation, distribution, and data analysis.
Reputation Management Platforms
These tools give a complete picture of the customer experience. They help collect and analyze customer feedback and testimonials and also have features to manage customer journeys and find areas for improvement.
- Provide a holistic view of the customer experience.
- Features include feedback collection, analysis, and customer journey management.
Testimonial and Review Management Platforms
These tools help businesses collect, organize, and showcase customer testimonials and website reviews. They come with features to collect feedback from different sources, such as email and social media, and they also assist in incorporating testimonials into marketing materials.
- Used for collecting, managing, and sharing testimonials.
- Features include testimonial collection from various channels and integration into marketing materials.
Dedicated Video Testimonial Platforms
These tools help businesses collect and showcase customer feedback through video testimonials. They usually come with features to handle and arrange authentic video testimonials and incorporate them into marketing materials.
- Gather and display customer feedback in video form.
- Features include managing testimonial videos and integration into marketing materials.
Importance of Customer Testimonial Software
Customer testimonial software enables businesses to use satisfied customer feedback to build trust, credibility, and a positive brand image. This tool is vital in today’s marketing and reputation management strategies.
Businesses can attract new customers, boost conversions, and nurture lasting loyalty by efficiently collecting, organizing, and displaying testimonials. Here are some key reasons why this is crucial for businesses:
- Building Trust and Credibility: Testimonials show that customers are happy, proving that products or services are reliable and of good quality.
- Improving Conversion Rates: Good testimonials persuade potential customers to buy, increasing the chances of more people purchasing.
- Building a Positive Brand Image: Positive testimonials help create a strong brand image, making a business stand out and be seen as trustworthy.
- Getting Useful Feedback: Testimonials often share insights about what customers like and don’t like, giving businesses helpful feedback for improving products and services.
- Boosting Online Presence: Positive testimonials can improve websites’ appearance in search engines, attracting more visitors and increasing their online visibility.
- Strengthening Marketing: Testimonials are powerful marketing tools, making campaigns more effective by reinforcing key messages and values.
- Showing Social Responsibility: Testimonials can highlight a brand’s dedication to customer satisfaction and social responsibility, connecting with audiences and enhancing the brand’s reputation.
Top 15 Customer Testimonial Software in 2024
In 2024, there are various testimonial software choices for your business. If you want something with different features, here are the 15 best customer testimonial software options frequently mentioned by customers.
01. QuestionPro
QuestionPro is a versatile online survey and research platform that offers comprehensive features for collecting, analyzing, and managing customer testimonials.
Key Features:
- Customizable survey builder for creating testimonial collection forms.
- Multi-channel distribution options, including email, SMS, and social media.
- Centralized dashboard for storing, organizing, and managing testimonials.
- Seamless integration with website platforms and CRM systems.
- Robust analytics and reporting features.
Pricing Plans: QuestionPro offers various pricing plans, starting from $99 per month for basic features and going up to custom enterprise plans.
02. Yelp
Yelp is a popular review platform where customers can leave feedback and testimonials about businesses, restaurants, and services.
Key Features:
- Business profile creation for showcasing testimonials and reviews.
- Location-based search functionality for finding businesses in specific areas.
- Review monitoring and response tools for businesses to engage with customers.
- Advertising options for businesses to promote positive testimonials.
- Mobile app for customers to leave reviews on the go.
Pricing Plans: Yelp offers free business profiles with the option to purchase advertising packages starting from $300 per month.
03. Trustpilot
Trustpilot is a leading customer review platform that helps businesses collect and showcase authentic customer feedback and testimonials.
Key Features:
- Customizable review request tools for collecting testimonials.
- Centralized dashboard for managing and responding to reviews.
- Integration with e-commerce platforms and CRMs.
- Review tagging and reporting features to analyze feedback.
- TrustBoxes for showcasing testimonials on websites.
Pricing Plans: Trustpilot offers customized pricing based on business size and needs, with plans starting from $299 per month.
04. Testimonial Hero
Testimonial Hero is one of the best video testimonial platforms that specializes in creating professional videos for businesses.
Key Features:
- Experienced videographers to capture authentic customer stories.
- Full-service video production process, from filming to editing.
- Customizable video templates and branding options.
- Integration with website and marketing platforms.
- Testimonial analytics to track video performance.
Pricing Plans: Testimonial Hero offers custom pricing based on project scope and requirements.
05. G2
G2 is a review platform focused on software and services. Businesses can collect and showcase testimonials from customers.
Key Features:
- Business profile creation for displaying testimonials and ratings.
- Integration with CRM systems and marketing tools.
- Review monitoring and response features.
- Comparison tools for evaluating software options.
- Data-driven insights and reports for businesses.
Pricing Plans: G2 offers free business profiles with the option to purchase advertising packages starting from $99 per month.
06. Famewall
Famewall is a social proof platform that helps businesses collect and display customer testimonials and online reviews.
Key Features:
- Testimonial collection tools for gathering customer feedback.
- Customizable widgets and display options for showcasing testimonials.
- Integration with website platforms and marketing tools.
- Review monitoring and response features.
- Analytics and reporting tools for tracking testimonial performance.
Pricing Plans: Famewall offers pricing starting from $49 per month for basic features, with custom plans available for larger businesses.
07. Endorsal
Endorsal is a testimonial automation platform that streamlines the process of collecting and managing customer testimonials.
Key Features:
- Automated testimonial request emails and reminders.
- Customizable feedback forms for collecting testimonials.
- Integration with CRM systems and website platforms.
- Review monitoring and response features.
- Testimonial widgets for showcasing feedback on websites.
Pricing Plans: Endorsal offers pricing starting from $19 per month for basic features, with custom plans available for larger businesses.
08. ShoutOut
ShoutOut is a customer review platform that helps businesses collect and showcase text and video testimonials. It offers video testimonial software tools for effectively recording, editing, and displaying video testimonials.
Key Features:
- Easy-to-use video recording and editing tools.
- Integration with social media platforms for sharing testimonials.
- Customizable video display options for websites and marketing materials.
- Analytics and reporting features to track video engagement.
- Moderation tools for managing video submissions effectively.
Pricing Plans: ShoutOut offers a range of pricing plans, from $29 per month for basic features to custom enterprise plans based on specific requirements.
09. Testimonial
Testimonial is a simple yet powerful platform for collecting and displaying customer testimonials on websites.
Key Features:
- Customizable testimonial request forms for gathering feedback.
- Centralized dashboard for managing and organizing testimonials.
- Integration with website platforms and marketing tools.
- Review monitoring and response features.
- Testimonial display options for showcasing feedback on websites.
Pricing Plans: Testimonial offers pricing starting from $19 per month for basic features, with custom plans available for larger businesses.
10. Vocal Video
Vocal Video can be the best video testimonial software that helps businesses capture and showcase authentic video testimonials.
Key Features:
- Video testimonial tools for collecting customer testimonials.
- Customizable video templates and branding options.
- Integration with website and marketing platforms.
- Review monitoring and response features.
- Analytics and reporting tools for tracking video performance.
Pricing Plans: Vocal Video offers pricing starting from $99 per month for basic features, with custom plans available for larger businesses.
11. Boast
Boast is a testimonial collection and display platform that helps businesses gather and showcase customer feedback.
Key Features:
- Testimonial request tools for gathering feedback.
- Customizable review forms and templates.
- Integration with website platforms and marketing tools.
- Review monitoring and response features.
- Testimonial display options for showcasing feedback on websites.
Pricing Plans: Boast offers pricing starting from $49 per month for basic features, with custom plans available for larger businesses.
12. Qualtrics
Qualtrics is a comprehensive experience management platform that includes features for collecting and analyzing customer feedback and testimonials.
Key Features:
- Customizable survey builder for creating testimonial collection forms.
- Integration with CRM systems and website platforms.
- Review monitoring and response features.
- Analytics and reporting tools for tracking customer sentiment.
- Personalized dashboards for businesses to visualize feedback data.
Pricing Plans: Qualtrics offers custom pricing based on business size and needs, with plans starting from $1,500 per year.
13. Senja
Senja is a testimonial management platform that helps businesses collect, manage, and showcase customer feedback and reviews.
Key Features:
- Customizable testimonial request forms for gathering feedback.
- Centralized dashboard for managing and organizing testimonials.
- Integration with website platforms and marketing tools.
- Review monitoring and response features.
- Testimonial display options for showcasing feedback on websites.
Pricing Plans: Senja offers pricing starting from $29 per month for basic features, with custom plans available for larger businesses.
14. Google Reviews
Google Reviews is a review platform integrated with Google My Business, where customers can leave feedback and testimonials about businesses.
Key Features:
- Business profile creation for displaying testimonials and ratings.
- Review monitoring and response features.
- Integration with Google Maps and search results.
- Location-based search functionality
Pricing Plans: Google Reviews is free to use for businesses, but additional features may require a Google My Business subscription.
15. Vidmonials
Vidmonials is a video testimonial software that helps businesses collect, manage, and showcase customer video testimonials. It offers creating video testimonials through customizable forms and display widgets.
Key Features:
- Easy-to-use recording and video submission process for customers.
- Customizable video display options for websites and marketing materials.
- Integration with social media platforms for sharing video testimonials.
- Analytics and reporting features to track video engagement and performance.
- Moderation tools for managing video submissions and ensuring quality.
Pricing Plans: Vidmonials offers pricing plans starting from $49 per month for basic features, with additional plans available for more advanced functionalities and enterprise-level requirements.
How to Choose the Right Customer Testimonial Software?
Choosing the right customer testimonial software is essential for effectively using testimonials to improve your business. Follow these steps to choose wisely:
Define Your Objectives
Before you choose a testimonial software, make sure you know what you want to accomplish with it. Clearly outline your goals and objectives:
- Decide what you want to achieve with customer testimonials, such as increasing conversion rates, enhancing brand reputation, or getting useful feedback.
- Figure out what features and tools you need in testimonial software to reach your goals.
Assess Your Budget
Consider your budget and ensure that the testimonial software you choose fits within your financial means:
- Decide how much money you want to spend on testimonial software, considering the cost at the start and the monthly payment.
- Compare the prices of different testimonial software options to see which one offers the most value for your money.
Consider Integration Options
Evaluate the integration capabilities to ensure seamless compatibility with your existing systems and workflows:
- Assess whether the testimonial software integrates with your website platform, CRM system, email marketing software, and other essential tools.
- Choose a testimonial software solution that offers flexible integration options and can easily adapt to your existing setup.
Evaluate Customization and Display Features
Look for the software that offers customization and display features to align with your brand identity and marketing objectives:
- Evaluate the customization options available for displaying testimonials on your website, including layout, design, and branding elements.
- Consider whether the testimonial software allows you to customize the testimonial request process so it fits your brand’s tone and style.
Review Analytics and Reporting Capabilities
Make sure the testimonial tool you choose has strong analytics and reporting. Here’s what to check:
- Look for analytics tools that offer insights into key metrics such as conversion rates, engagement levels, and customer sentiment.
- Choose a platform that lets you customize reports and provides regular updates so you can improve your testimonials.
Ensure Compliance with Privacy Regulations
Check if the testimonial software follows privacy laws like GDPR to keep customer info safe and legal:
- Make sure the software asks customers for permission before showing their testimonials.
- Review the platform’s data security measures and privacy policies to ensure that customer data is handled responsibly and ethically.
Utilizing QuestionPro as Versatile Customer Testimonial Software
QuestionPro is a versatile online survey and research platform offering a wide range of features for collecting, analyzing, and managing customer, employee, and stakeholder feedback. While primarily known for its survey capabilities, QuestionPro can also be used as customer testimonial software.
Here’s how you can use QuestionPro as customer testimonial software:
Survey Creation
You can use QuestionPro’s intuitive survey builder to create customized feedback forms specifically designed to gather customer testimonials. You can include questions that prompt customers to share their experiences, feedback, and testimonials about your products or services.
Multi-channel Distribution
You can utilize QuestionPro’s multi-channel distribution options to reach out to customers and collect testimonials through various channels such as email, SMS, web forms, and social media. This ensures that you can gather testimonials from customers wherever they are most comfortable providing feedback.
Centralized Management
Once testimonials are collected, QuestionPro provides a centralized dashboard to securely store, organize, and manage all testimonials. You can easily categorize testimonials based on different criteria, such as product/service, customer demographics, or satisfaction levels.
Compliance and Privacy
QuestionPro prioritizes data security and compliance with privacy regulations such as GDPR. Built-in consent mechanisms and privacy controls ensure that customer data is handled responsibly and ethically.
Customer Testimonial Questions with Example
Getting positive feedback from a happy customer can attract new leads. You can ask customers to share their thoughts in writing, through images, or in videos. Here are some questions you can use to get customer testimonials in different situations.
Testimonial Questions for Emails
Sending emails is an effective way to quickly ask many customers for testimonials. You can ask clients to share their thoughts by sending them a link to the testimonial page where they can write text, share photos, or upload videos.
By automating your emails, you can save time and easily reach all your satisfied customers. Here are some examples of questions you can include in your testimonial request:
- How did you first find out about us?
- Can you tell us about your experience using our product or service?
- What aspects of our sales and marketing teams did you appreciate the most?
- How would you explain our product or service to someone else?
- Is there anything else you’d like people to know about our product or service?
Video Testimonial Questions
Using video testimonials is one of the best ways to get people to buy something. Adding a video to your website’s main page can boost the number of people who decide to purchase from you and make your business seem more reliable.
Making a compelling testimonial video isn’t too difficult nowadays. Here are some questions you can ask potential customers to help create a great video testimonial:
- Why did you like our product or service?
- How has our product changed your daily workflow?
- Did you face any problems with our product or service? If yes, how did our team help?
- How has our product impacted your business?
- Do you feel that our product or service helped you achieve your goal? If so, how?
Interview Testimonial Questions
Some businesses collect testimonials in person. If you or your client are unsure what to say, conducting an interview is a great way to gather a customer testimonial.
These questions are designed to be informal while explaining how other customers can benefit from your business. Even if you already know the answers to some questions, it’s a good idea to repeat them for the testimonial:
- What made you decide to use our product or service?
- Can you describe what happened when you purchased our product or service?
- Which parts of our product or service did you like the most and why?
- Would you recommend us to your friends?
- Is there anything else you’d like to add or mention?
Fast and Easy Testimonial Questions
Even if you or your customer are short on time, you can still create a great testimonial in just a few minutes. Whether it’s through a quick phone call, a video chat, or a face-to-face conversation, here are some questions you can ask to make the most of it:
- Why did you decide to use our product or service?
- When did you start using it?
- What do you like best about our product?
- What are your overall thoughts on our product or service?
- What made you choose our product or service over others?
- On a scale from 1 to 10, how likely are you to recommend our product or service to others?
Learn more about what testimonial questions are, along with some examples.
Conclusion
Customer testimonials are great for boosting sales. When your marketing efforts aren’t grabbing attention, testimonials can step in to help.
Using customer testimonial software can improve your brand image. Testimonials build trust and make customers happier. Video reviews are especially effective because they’re real and lively, which can attract more customers.
QuestionPro has advanced tools for improving customer experiences. With the QuestionPro CX platform, you can quickly learn what your customers think and feel and gain valuable insights.
