21 Best Customer Advocacy Software And Platforms in 2024

Customer advocacy software helps businesses connect with loyal customers by offering rewards, recognition, and tools for managing referrals and tracking performance. These platforms empower companies to leverage their customers’ confidence and satisfaction to drive brand advocacy, customer loyalty, and growth.

With many options, picking the right software is essential for improving customer relationships. Let’s look at the key features and benefits to help businesses make the best choice for their advocacy opportunities and efforts.

What is Customer Advocacy Software?

Customer Advocacy Software is a platform designed to help businesses identify, engage, and leverage satisfied customers and advocates to promote their products or services. These software solutions enable companies to cultivate strong customer relationships and turn them into active promoters, brand ambassadors, or advocates.

Key features of customer advocacy software typically include:

• Advocate Identification: Customer advocacy software helps businesses identify customers likely to become long term advocates based on loyalty, satisfaction, and engagement.
• Engagement Tools: These platforms provide tools for engaging with advocates through various channels such as email, social media, or dedicated advocate communities.
• Referral Programs: Many customer advocacy software solutions offer features for creating and managing customer referral programs, incentivizing advocates to refer new potential customers.
• Rewards and Recognition: These tools often include systems for rewarding and recognizing the best advocates for their advocacy efforts, such as offering discounts, perks, or exclusive access to events.
• Performance Analytics: Customer advocacy software typically provides analytics and reporting abilities to track the effectiveness of advocacy campaigns, measure advocate engagement, and quantify the impact on key business metrics like customer journey acquisition and customer retention.

By leveraging customer advocacy software, businesses can tap into the power of word-of-mouth advocacy marketing, amplify positive sentiment, and foster a community of loyal brand advocates who can assist in driving growth and customer success.

21 Best Customer Advocacy Software

In today’s competitive market, businesses seek to harness their loyal customers’ enthusiasm. Customer advocacy software offers tailored solutions for turning satisfied clients into vocal advocates. Join us as we explore the top 21 tools driving to encourage customer advocacy in 2024.

1. QuestionPro

QuestionPro CX offers customer advocacy solutions and survey and research tools to gather feedback and insights. With QuestionPro, businesses can cultivate customer advocacy and conduct comprehensive surveys and research to understand customer needs, preferences, and satisfaction levels.

Features:

• Customized advocacy questionnaire
• Feedback collection and analysis
• Net Promoter Score (NPS) tracking
• Customer satisfaction measurement
• Customizable reporting and analytics
• Integration with CRM systems

Limitation:

• Advanced features require more effort and resources to be effectively used
• May experience occasional bugs or glitches in the platform

Pricing: Most popular plans start at $99 per month, with pricing tiers available for businesses of all sizes. Custom pricing options are available for enterprises with specific needs.

2. Influitive

Influitive specializes in advocate marketing, providing a platform for building and mobilizing advocate communities, running advocacy campaigns, and measuring the impact of advocacy efforts on new customer acquisition and retention.

Features:

• Advocate community building
• Gamification of advocacy activities
• Advocate engagement and communication tools
• Campaign management and tracking
• Rewards and recognition for advocates

Limitations:

• High pricing may be prohibitive for small businesses
• The steeper learning curve for setting up and managing advocacy programs
• Limited integration options with other customer marketing tools

Pricing: Contact for pricing.

3. NextBee

NextBee offers a robust advocacy marketing platform that enables businesses to create and manage referral customer advocacy programs, customer loyalty programs, and influencer marketing campaigns to drive customer engagement and customer retention.

Features:

• Customizable referral advocacy program creation
• Multi-channel referral tracking
• Automated referral incentives
• Advocate segmentation and targeting
• Referral advocacy program analytics

Limitations:

• A complex setup process may require assistance from customer support
• Reporting capabilities may be less robust compared to other platforms
• Limited flexibility in designing referral program incentives

Pricing: Pricing is available upon request.

4. Referral Factory

Referral Factory provides software for creating and managing customer referral customer advocacy programs. It allows businesses to incentivize customers to refer their friends and family, driving word-of-mouth marketing and customer journey acquisition.

Features:

• Branded referral customer loyalty software setup
• Personalized referral links and codes
• Automated referral tracking and rewards
• Referral program analytics and reporting
• A/B testing for optimization

Limitations:

• Lack of advanced targeting options for identifying potential advocates
• Limited support is available for the customization of referral advocacy marketing software program workflows
• Integration options with some systems may be limited

Pricing: Pricing starts from $95 per month.

5. UserEvidence

UserEvidence offers tools for collecting and showcasing customer testimonials, social proof, and reviews, which can help build credibility and trust with potential loyal customers.

Features:

• Customer feedback collection
• Review and testimonial management
• Net Promoter Score (NPS) tracking
• Website visitor feedback widgets
• Real-time analytics and reporting

Limitations:

• Limited scalability for large-scale advocacy programs
• User interface design may only be intuitive for some users
• Advanced analytics features may require additional customization

Pricing: Pricing is available upon request.

6. NiceJob

NiceJob is a reputation marketing platform that helps businesses collect and manage customer reviews, automate review requests, and showcase positive feedback to attract new customers.

Features:

• Automated review solicitation
• Social proof gathering and display
• Net Promoter Score (NPS) tracking
• Website widgets for displaying reviews
• Review management and response tools

Limitations:

• Limited integration options with other marketing and CRM platforms
• May need more advanced features compared to more established platforms
• Pricing plans may only suit the budget of some businesses

Pricing: Pricing starts from $75 per month.

7. Mention Me

Mention Me specializes in referral marketing, offering a advocacy platform for creating and optimizing referral customer advocacy programs to drive customer acquisition and revenue growth through word-of-mouth referrals.

Features:

• Referral program creation and management
• Personalized referral campaigns
• Advocate tracking and engagement tools
• A/B testing for referral campaigns
• Referral program analytics and reporting

Limitations:

• Limited support for multilingual advocacy campaigns
• Reporting features may need more depth for detailed analysis
• Integration options with some other systems may be limited

Pricing: Pricing details are available upon request.

8. Talon.One

Talon.One provides a flexible promotion engine platform that enables businesses to create and manage personalized promotions, loyalty programs, and referral campaigns to drive customer engagement and loyalty.

Features:

• Personalized incentive campaigns
• Automated promotion tracking
• Real-time analytics and reporting
• Integration with e-commerce platforms and CRMs
• Advanced campaign targeting and segmentation

Limitations:

• The complexity of the platform may require technical expertise for setup and management
• Limited support for specific industries or niche markets

Pricing: Pricing is available upon request.

9. Extole

Extole offers a referral marketing platform that allows businesses to create and manage referral programs, track referral activity, and measure the impact on customer acquisition and revenue.

Features:

• Referral program creation and management
• Advocate identification and segmentation
• Customizable referral incentives
• Referral tracking and attribution
• Performance analytics and reporting

Limitations:

• Limited flexibility in designing referral program incentives
• May require additional customization for specific business needs
• Reporting capabilities may not be as comprehensive as some competitors

Pricing: Contact for pricing details.

10. Friendbuy

Friendbuy provides a referral marketing platform that enables businesses to create, launch, and optimize referral programs to drive customer acquisition, retention, and revenue growth.

Features:

• Referral program setup and management
• Customizable referral incentives
• Social sharing and tracking tools
• A/B testing for referral campaigns
• Performance analytics and reporting

Limitations:

• Limited support for complex referral program structures
• Integration options with specific e-commerce platforms may be limited
• Pricing plans may only suit some businesses, such as tiny startups

Pricing: Pricing is available upon request.

11. Brandbassador

Brandbassador is an advocate marketing platform that helps businesses engage and mobilize their customers, employees, and fans to create and share user-generated content, referrals, and social media posts.

Features:

• Advocate community building
• Gamified advocacy activities
• Content creation and sharing tools
• Advocate engagement and communication features
• Performance tracking and analytics

Limitations:

• Limited scalability for large enterprises with complex advocacy needs
• Lack of certain advanced features compared to more established platforms
• Customization options for advocacy campaigns may be limited

Pricing: Pricing is available upon request.

12. Yotpo

Yotpo offers solutions for collecting and leveraging customer reviews, ratings, and user-generated content to drive trust, loyalty, and sales for e-commerce businesses.

Features:

• Customer review collection and management
• User-generated content creation tools
• Social proof display on websites
• Customer loyalty program creation and management
• Performance analytics and reporting

Limitations:

• Higher pricing tiers may be prohibitive for smaller businesses
• Some users report a learning curve for setting up and optimizing advocacy campaigns
• Integration options with some other systems may be limited

Pricing: Pricing starts from $79 per month.

13. ReferralCandy

ReferralCandy provides a referral marketing platform for e-commerce businesses to create and execute customer referral programs, incentivizing customers to refer friends and drive sales.

Features:

• Automated referral program setup
• Customizable referral incentives
• Referral tracking and attribution
• Advocate engagement and communication features
• Performance analytics and reporting

Limitations:

• Limited customization options for referral program workflows
• Reporting capabilities may be less robust compared to other platforms
• Pricing plans may only suit the budget of some businesses

Pricing: Pricing starts from $59 per month.

14. Zuberance

Zuberance offers a platform for identifying and mobilizing brand advocates to generate referrals, reviews, and social media endorsements, driving word-of-mouth marketing and customer acquisition.

Features:

• Advocate identification and mobilization
• Referral program creation and management
• Social sharing and amplification tools
• Advocate rewards and recognition
• Performance analytics and reporting

Limitations:

• Limited support for specific industries or niche markets
• User interface design may be more intuitive for some users
• Advanced analytics features may require additional customization

Pricing: Contact for pricing details.

15. Cello

Cello is a customer advocacy platform that enables businesses to identify and engage their most loyal customers, shifting them into brand advocates who can help drive referrals, reviews, and sales teams.

Features:

• Customer feedback collection and analysis
• Automated review solicitation
• Social proof display on websites
• Real-time sentiment analysis
• Performance analytics and reporting

Limitation:

• Limited support for multichannel advocacy campaigns
• Integration options with other marketing tools may be limited
• Reporting capabilities may be less comprehensive compared to other platforms

Pricing: Pricing starts from $350 per month.

16. Buyapowa

Buyapowa provides a referral marketing platform that enables businesses to create and optimize referral programs. These customer advocacy programs incentivize customers to refer friends and drive customer acquisition and revenue growth.

Features:

• Referral program setup and management
• Customizable referral incentives
• Advocate tracking and engagement features
• A/B testing for referral campaigns
• Performance analytics and reporting

Limitations:

• The complexity of the platform may require technical expertise for setup and management
• Limited support for specific languages or regions
• Pricing plans may only be suitable for someone’s business

Pricing: Pricing details are available upon request.

17. Roster

Roster offers a platform for managing and mobilizing brand ambassadors, influencers, and advocates to create and share user-generated content, referrals, and social media endorsements.

Features:

• Advocate identification and engagement tools
• Referral program creation and management
• Customizable referral incentives
• Performance tracking and analytics
• Integration with CRM and marketing platforms

Limitations:

• Limited integration options with other marketing and CRM platforms
• Reporting features may need more depth for detailed analysis
• User interface design may be more intuitive for some users

Pricing: Pricing details are available upon request.

18. ExpertVoice

ExpertVoice is a platform that connects brands with influential experts in various industries to help drive word-of-mouth marketing, product recommendations, and brand advocacy.

Features:

• Advocate community building
• Content creation and sharing tools
• Advocate engagement and communication features
• Integration with CRM and marketing platforms
• Reward and recognition for advocates

Limitations:

• Limited support for specific industries or niche markets
• Reporting capabilities may be less comprehensive compared to other platforms
• Higher pricing tiers may be prohibitive for smaller businesses

Pricing: Pricing details are available upon request.

19. Annex Cloud

Annex Cloud provides a comprehensive customer loyalty and advocacy platform, including solutions for loyalty programs, referral marketing, user-generated content, and customer advocacy.

Features:

• Customer loyalty program creation and management
• Referral program setup and management
• Advocate identification and segmentation
• Performance tracking and analytics
• Integration with e-commerce platforms and CRMs

Limitations:

• Limited customization options for advocacy campaigns
• Pricing plans may only suit the budget of some businesses
• Advanced analytics features may require additional

Pricing: Contact for pricing details.

20. SaaSquatch

SaaSquatch offers a platform for running referral, loyalty, and rewards programs to drive customer advocacy, retention, and revenue growth for subscription-based businesses.

Features:

• Referral program creation and management
• Customizable referral incentives
• Advocate tracking and engagement tools
• Performance analytics and reporting
• Integration with CRM and marketing automation systems

Limitations:

• The complexity of the platform may require technical expertise for setup and management
• Limited support for specific languages or regions
• Integration options with some systems may be limited

Pricing: Pricing is available upon request.

21. ReferenceEdge

ReferenceEdge is a customer reference management platform that helps businesses capture, organize, and leverage customer references and customer success stories to support sales team and marketing efforts.

Features:

• Advocate identification and segmentation
• Automated reference request workflows
• Performance tracking and analytics
• Integration with CRM and marketing platforms
• Advocate rewards and recognition

Limitations:

• Limited scalability for large enterprises with complex advocacy needs
• Integration options with specific CRM systems may be limited
• Reporting capabilities may not be as comprehensive as some competitors

Pricing: Pricing starts from $4 per month.

These customer advocacy software platforms offer businesses diverse ways to foster brand advocacy, from referral programs to comprehensive survey tools. Companies can effectively engage customers, gather valuable feedback, and drive business growth through loyal advocacy by selecting the right advocacy programs.

If you’ve been searching for a hassle-free way to handle subscriptions, explore the top subscription management software options that can help make your billing processes smoother and contribute to the overall growth of your business.

Importance of Customer Advocacy Software

Customer advocacy software is vital in modern business strategies, particularly in driving brand loyalty and enhancing marketing efforts. Here are key reasons why it is important:

01. Enhances Customer Engagement

Advocacy software plays a crucial role in transforming satisfied customers into brand ambassadors, thereby fostering ongoing engagement. These platforms empower customers to share testimonials, write reviews, or promote the brand on social media, actively involving them in the company’s success.

02. Builds Trust and Credibility

• Enhances credibility with customer testimonials.
• Trusted more than traditional advertising.
• Influences potential customers’ decisions.

03. Boosts Sales and Conversion Rates

Studies show that potential buyers are more likely to convert when they hear positive feedback from existing customers. Businesses can enhance conversion rates and drive more sales by providing the tools for customer advocates to share their experiences.

04. Provides Valuable Feedback and Insights

Advocacy platforms allow businesses to gather valuable insights directly from customers. By tracking what advocates say and sharing, companies can gain feedback informing product development, service improvements, and overall strategy.

05. Improves Customer Retention

Engaging customers through advocacy programs helps foster deeper loyalty by:

• Brand Connection: Through meaningful interactions, customers who participate in advocacy programs feel more connected to the brand.
• Sense of Belonging: Advocacy programs create a sense of community, making customers feel valued and part of something bigger.
• Repeat Engagement: Active involvement in brand promotion enhances emotional investment, leading to more frequent engagement.
• Reducing Churn: Emotionally connected and invested customers are less likely to switch to competitors, increasing retention rates.

Customer advocacy software helps businesses grow by turning loyal customers into promoters, building trust, and improving engagement, all while reducing marketing costs.

How QuestionPro Can Be a Good Choice?

QuestionPro can serve as a valuable customer advocacy software through several key features and capabilities:

1. Feedback Collection

• Collect Customer Feedback: QuestionPro enables businesses to gather valuable insights directly from customers through surveys, polls, and feedback forms.
• Understand Customer Needs: By collecting feedback, companies can better understand their customers’ needs and preferences.
• Identify Areas for Improvement: Feedback helps businesses pinpoint areas to improve their products or services.
• Shape Advocacy Initiatives: The insights gathered can be used to develop and refine advocacy initiatives that align with customer expectations and interests.

2. Customer Satisfaction Measurement

The platform offers tools to measure customer satisfaction through Net Promoter Score (NPS) surveys and other metrics. Understanding customer sentiment is crucial for identifying satisfied customers more likely to become customer advocates.

3. Advocate Identification

Businesses can identify delighted customers likely to advocate for the brand by analyzing survey responses and feedback data. QuestionPro’s analytics capabilities can help pinpoint potential advocates based on their responses and feedback.

4. Engagement Tools

Once advocates are identified, QuestionPro provides tools for engaging with them effectively. It can include personalized follow-up surveys, targeted communications, or invitations to participate in advocacy programs or initiatives.

5. Referral Programs

• Customer Referral Program Creation: QuestionPro can help design and manage effective customer referral programs.
• Advocate Incentives: Advocates can be motivated to refer new customers by offering rewards or discounts.
• Drive Advocacy and Acquisition: These referral programs boost customer advocacy and lead to new customer acquisition.

6. Custom Advocacy Questionnaire

QuestionPro enables businesses to design custom advocacy questionnaires tailored to their specific needs. These questionnaires can help gather detailed customer insights from advocates, allowing enterprises to refine their advocacy strategies and initiatives.

QuestionPro can be a good customer advocacy software by providing the necessary tools and customer insights for businesses to identify, engage, and leverage satisfied customers as advocates, ultimately driving brand awareness, loyalty, and growth.

Conclusion

Customer advocacy software represents a vital component of modern businesses’ strategies for cultivating strong relationships with their customer base. By harnessing the power of satisfied customers to act as advocates, these platforms enable companies to amplify positive word-of-mouth, drive brand awareness, and foster long-term loyalty.

Through features such as feedback collection, advocate identification, engagement tools, referral programs, and robust analytics, customer advocacy software empowers businesses to turn satisfied right customers into active promoters and ambassadors.

By investing in these platforms and prioritizing customer advocacy, businesses can differentiate themselves in competitive markets, drive sustainable growth, and cultivate a loyal community of brand advocates who champion their products and services.

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