Best 17 Online Reputation Management Software in 2024

An effective online presence is crucial for company success but can also be vulnerable to negative feedback or poor visibility. It is where online reputation management (ORM) software becomes vital. These management platforms offer businesses a powerful way to monitor, assess, and enhance their brand image across various online channels.

With the help of advanced algorithms and analytics, ORM software enables companies to swiftly address negative reviews, mitigate potential PR crises, and reinforce positive brand messaging.

ORM software is indispensable for businesses aiming to stay competitive. It tracks real-time mentions, reviews, and social media conversations, helping organizations protect their reputations, build trust, and, most importantly, foster credibility with their target audience.

What is Online Reputation Management Software?

Online reputation management software is a digital solution crafted to monitor, analyze, and oversee individuals’ or organizations’ online reputations. It enables users to monitor references to their brand, products, or services across diverse online platforms, including social media accounts, review websites, news sites, and forums.

ORM software typically includes functionalities such as:

• Sentiment analysis: Assesses the tone and context of mentions to classify them as positive, negative, or neutral.
• Feedback response tools: Facilitates efficient response to customer feedback.
• Reputation metrics reports: Generates detailed reports on various online reputation metrics.
• Reputation management strategies: Implements strategies to improve or maintain a positive brand reputation.

Online reputation management software empowers individuals and businesses to proactively manage their online presence, promptly address negative feedback or crises, and cultivate a positive image to build trust with their audience and stakeholders.

Importance of Online Reputation Management Software

Online reputation management (ORM) software is of paramount importance in today’s digital landscape for several reasons:

01. Monitoring and Tracking

ORM software enables businesses to oversee their digital footprint across various platforms, including social media, review websites, forums, and news sites. By tracking mentions of their brand, products, or services, businesses can stay informed about what potential customers say and respond promptly to any issues or feedback.

02. Sentiment Analysis

One key feature of online reputation management (ORM) software is sentiment analysis. This tool helps businesses by:

• Evaluating the tone and context of online mentions of the brand.
• Deciding whether the sentiment analysis is positive, negative, or neutral.
• Offering data insights into public perception of the brand.
• Enabling businesses to track and respond to changes in sentiment over time with precision.

03. Proactive Management

With online reputation management tool, businesses can take a proactive approach to managing their online reputation. By identifying potential reputation risks early on, they can implement strategies to mitigate negative feedback, address customer concerns, and prevent possible crises before they escalate.

04. Building Trust and Credibility

Ensuring a favorable online reputation is crucial for establishing customer trust and credibility. ORM software helps businesses cultivate a favorable image by highlighting positive online reviews, testimonials, and endorsements while promptly and professionally addressing any negative feedback or complaints.

05. Competitive Advantage

Building a solid online brand reputation gives businesses a significant advantage in today’s competitive market. With the help of online reputation management (ORM) software, companies can:

• Track competitors’ online reputations to stay informed.
• Spot areas where they can improve their own reputation.
• Seize opportunities to stand out and differentiate their brand in the market.

In today’s digital generation, online reputation management software is essential for businesses aiming to uphold a positive brand image, foster customer trust, and outperform competitors.

17 Best Online Reputation Management Software

The 17 best online reputation management software solutions outlined above offer comprehensive features and functionalities to assist businesses in effectively managing their digital presence. Those online reputation management tools track mentions, analyze sentiment and manage feedback to maintain a positive online presence.

1. QuestionPro CX Reputation

QuestionPro CX Reputation is a comprehensive platform offering advanced online reputation management tools tailored to businesses of all sizes. With its robust suite of features, including sentiment analysis, review monitoring, and feedback-gathering capabilities, QuestionPro CX empowers organizations to gain valuable deeper  insights into customer journey sentiments, address issues promptly, and enhance overall brand perception.

Features:

• Sentiment analysis for understanding customer opinions.
• Review monitoring across various online platforms.
• Feedback gathering tools for improving customer satisfaction.
• Customizable reporting for actionable insights.
• Reputation management solutions tailored to businesses of all sizes.

Limitation:

• Advanced features may require more effort and resources to be effectively used.
• May experience occasional bugs or glitches in the platform.

Pricing: Most popular plans start at $99 per month, with pricing tiers available for businesses of all sizes. Custom pricing options are available for enterprises with specific needs.

2. Podium

Podium revolutionizes how businesses manage their brand’s online reputation by providing an all-in-one platform for review management, customer feedback, and communication.

Features:

• Review management for monitoring and responding to customer feedback.
• Messaging tools for communicating with customers.
• Feedback gathering capabilities for improving products and services.
• Local search optimization features for enhancing online visibility.
• Reputation management solutions designed to drive customer engagement.

Limitation:

• Focus primarily on review management may overlook other aspects of online reputation, such as social media presence.
• Pricing could pose a barrier for smaller businesses or startups.
• Lack of customizable reporting options may limit valuable insights for specific business needs.

Pricing: Pricing is available upon request, with tailored plans based on business size and needs.

3. BirdEye

BirdEye offers a comprehensive suite of reputation management solutions to help their online presence and reputation.

Features:

• Review monitoring and generation tools for managing online reputation.
• Sentiment analysis for understanding customer sentiments.
• Competitor benchmarking to identify areas for improvement.
• Multi-location management for businesses with multiple branches.
• Reputation management solutions for boosting customer satisfaction.

Limitation:

• Advanced features with a higher price point make it less affordable for smaller businesses.
• Complexity in setup and configuration may require dedicated resources for implementation.
• Limited flexibility in customization options may only meet the unique needs of some businesses.

Pricing: Pricing is available upon request, with customized plans based on business requirements.

4. Brand24

Brand24 is a leading online reputation management platform trusted by businesses worldwide to monitor, analyze, and manage their online reputation effectively.

Features:

• Real-time social media monitoring is used to track brand mentions.
• Sentiment analysis to gauge public perception.
• Customizable dashboards and reports for actionable insights.
• Competitive analysis to remain ahead of the competition.
• Reputation management solutions for businesses of all sizes.

Limitation:

• Support for monitoring non-English languages may be limited for businesses with an international presence.
• For accurate results, advanced features such as sentiment analysis may need additional configuration and fine-tuning.
• Integration capabilities with other software or CRM systems may be limited, leading to data silos.

Pricing: Pricing plans for basic features start at $49 per month, and custom enterprise feedback solutions are available.

5. ReviewTrackers

ReviewTrackers is a powerful reputation management platform designed to help businesses collect, analyze, and respond to customer reviews across various online platforms.

Features:

• Review monitoring across multiple online platforms.
• Sentiment analysis for understanding customer sentiments.
• Reporting and analytics for actionable insights.
• Multi-location management for businesses with multiple branches.
• Reputation management solutions designed to drive customer satisfaction.

Limitation:

• Limited support for monitoring niche review platforms may result in incomplete data collection for specific industries.
• Advanced features like sentiment analysis may need more accuracy than specialized sentiment analysis tools.
• Pricing may need to be more scalable for businesses with large volumes of reviews or multiple locations.

Pricing: Pricing plans for basic features start at $49 per month, with custom plans available for enterprise users.

6. Mention

Mention is a comprehensive social media monitoring and brand tracking platform that helps businesses manage their online reputation efficiently.

Features:

• Social media monitoring across various platforms.
• Brand tracking to monitor online mentions.
• Sentiment analysis for understanding customer opinions.
• Customizable alerts for real-time notifications.
• Reputation management solutions tailored to businesses’ needs.

Limitation:

• Limited customization options for reporting may only cater to some of the specific needs of some businesses.
• Advanced features such as sentiment analysis may need additional configuration for accurate results.
• Pricing tiers may not be appropriate for smaller companies or startups with limited budgets.

Pricing: Pricing starts from $41 per month for basic features, with custom plans available for businesses with specific needs.

7. Yext

Yext is a leading reputation management and listings management platform trusted by businesses to manage their online presence and reputation across the web.

Features:

• Listings management for controlling brand information.
• Review monitoring and response tools for managing online reputation.
• Local search optimization features for improving online visibility.
• Analytics and reporting for tracking performance.
• Reputation management solutions for businesses of all sizes.

Limitation:

• Pricing may be prohibitive for smaller businesses or startups, limiting accessibility.
• Advanced features such as review monitoring may require additional configuration and setup time.
• Integration limitations with other software or CRM systems may hinder data synchronization.

Pricing: Pricing is available upon request, with tailored plans based on business requirements.

8. NiceJob

NiceJob is a reputation marketing platform that helps businesses generate and showcase positive reviews to enhance their online reputation and credibility.

Features:

• Automated review collection for gathering customer feedback.
• Review management tools for responding to reviews.
• Referral marketing features for driving customer referrals.
• Reputation marketing solutions for showcasing positive reviews.
• Reputation management solutions designed to boost customer engagement.

Limitation:

• Limited support for niche industries or specialized review platforms may result in incomplete data collection.
• Pricing tiers may need to be more scalable for businesses with extensive online presence or multiple locations.
• A lack of advanced features, such as sentiment analysis, may limit insights into customer feedback.

Pricing: Offers pricing plans starting from $145 per month for basic features, with custom plans available for larger businesses.

9. Brandwatch

Brandwatch is a popular social listening and analytics software that helps businesses monitor brand mentions, analyze sentiment, and manage their online reputation across social media and online platforms.

Features:

• Social listening for tracking brand mentions.
• Sentiment analysis for understanding customer sentiments.
• Trend detection for identifying emerging topics.
• Competitive analysis to stay ahead of competitors.
• Reputation management solutions for businesses seeking to improve brand perception.

Limitation:

• Complexity in setup and configuration may require dedicated resources for implementation and training.
• Pricing tiers may not be suitable for smaller businesses or startups with limited budgets.
• Support for monitoring non-English languages may be limited for businesses with an international presence.

Pricing: Offers pricing plans starting from $800 per month for basic features, with custom plans available for businesses with specific needs.

10. Reviews.io

Reviews.io is a comprehensive review management platform that helps businesses collect, manage, and showcase customer reviews to enhance their online reputation and credibility.

Features:

• Review collection and management tools for gathering customer feedback.
• Review monitoring across multiple online platforms.
• Reporting and analytics for tracking review performance.
• Customizable widgets for showcasing reviews on websites.
• Reputation management solutions for businesses looking to improve online reputation.

Limitation:

• The pricing system may not be appropriate for smaller businesses or startups with limited budgets.
• Advanced features such as sentiment analysis may need additional configuration for accurate results.
• Limited support for online reputation monitoring niche or industry-specific review platforms may result in incomplete data collection.

Pricing: Pricing plans for basic features start at $135 per month, with custom plans available for businesses with specific needs.

11. Reputology

Reputology is a specialized positive or negative review monitoring and management platform designed for multi-location businesses.

Features:

• Review monitoring across multiple platforms for comprehensive reputation management.
• Sentiment analysis to gauge customer sentiments expressed in positive and negative reviews.
• Reporting and analytics for tracking review performance and trends.
• Multi-location management for businesses with multiple branches or locations.
• Reputation management solutions tailored for hospitality, healthcare, and retail industries.

Limitation:

• Support for monitoring non-English languages may be limited for businesses with an international presence.
• Pricing tiers may not be suitable for smaller businesses or startups with limited budgets.
• Dependency on third-party review platforms for data retrieval may lead to delays or inaccuracies in reporting.

Pricing: Pricing starts from $29-$49  per location per month for basic features, with custom plans available for larger businesses.

12. Chatmeter

Chatmeter offers reputation management and local SEO solutions tailored to multi-location businesses.

Features:

• Review monitoring and management tools for tracking and responding to customer reviews.
• Local listing management for optimizing business listings across online directories.
• Sentiment analysis to understand customer opinions and perceptions.
• Local SEO tools for improving online visibility in local search results.
• Reputation management solutions designed for multi-location businesses.

Limitation:

• Complexity in setup and configuration may require dedicated resources for implementation and training.
• Pricing may be prohibitive for smaller businesses or startups with limited budgets.
• Limited support for monitoring niche review platforms may result in incomplete data collection for specific industries.

Pricing: Pricing is available upon request, with customized plans based on business size and requirements

13. BrightLocal

BrightLocal is a leading local SEO and reputation management platform trusted by businesses to improve their online reputation and local search rankings.

Features:

• Local SEO tools for optimizing business listings and improving local search rankings.
• Review monitoring and management features for tracking and responding to customer reviews.
• Reputation management solutions for enhancing online reputation and credibility.
• Citation management is used to ensure consistent business information across online directories.
• Reporting and analytics for tracking local search performance and review trends.

Limitation:

• Support for monitoring non-English languages may be limited for businesses with an international presence.
• Pricing tiers may need to be more scalable for companies with extensive online presence or multiple locations.
• Lack of advanced sentiment analysis capabilities may limit insights into customer feedback and brand perception.

Pricing: Basic features start at $39 per month, with custom plans available for larger businesses.

14. Sprout Social

Sprout Social is a proper social media management software with reputation management features tailored to businesses of all sizes.

Features:

• Social media management solutions for publishing and scheduling content.
• Social media brand monitoring is used to track brand mentions and conversations.
• Sentiment analysis to understand customer sentiment towards the brand.
• Engagement tracking to measure interactions with social media content.
• Reputation management solutions integrated with social media management tools.

Limitation:

• Pricing may be prohibitive for smaller businesses or startups, limiting accessibility to advanced features.
• Complexity in navigating the platform may require additional training for effective use.
• Limited support for monitoring niche social media platforms may result in incomplete data collection for specific industries.

Pricing: Offers pricing plans starting from $199 per user per month for basic features, with custom plans available for larger organizations

15. Trustpilot

Trustpilot is a popular review platform that helps businesses collect and manage customer reviews to enhance their online reputation and credibility.

Features:

• Review collection and management tools for gathering and responding to customer reviews.
• TrustBox widgets are used to showcase reviews on websites and landing pages.
• Reputation management solutions for building trust and credibility with customers.
• Reporting and analytics for tracking review performance and trends.
• Customizable review invitations and follow-up emails for soliciting feedback from customers.

Limitation:

• The pricing system may not be suitable for smaller businesses or startups with limited budgets.
• Limited support for monitoring niche review platforms may result in incomplete data collection for specific industries.
• Dependency on third-party review platforms for data retrieval may lead to delays or inaccuracies in reporting.

Pricing: Pricing starts from $250 per month for basic features, with custom plans available for larger businesses.

16. Thryv

Thryv offers reputation management and customer communication solutions tailored to businesses of all sizes.

Features:

• Review management tools for monitoring and responding to customer feedback.
• Customer communication features for engaging with customers across multiple channels.
• Appointment scheduling and booking capabilities for service-based businesses.
• Online payment processing for convenient transactions.
• Reputation management solutions integrated with customer communication and scheduling tools.

Limitation:

• Support for monitoring non-English languages may be limited for businesses with international presence.
• Pricing tiers may not be suitable for smaller businesses or startups with limited budgets.
• Advanced features such as sentiment analysis may need additional configuration for accurate results.

Pricing: Pricing starts from $20 per month for basic features, with custom plans available for larger businesses

17. Reputation

Reputation is a leading provider of reputation management and customer experience solutions designed to help businesses enhance their online reputation and brand perception.

Features:

• Review monitoring and management tools for tracking and responding to customer feedback.
• Sentiment analysis to gauge customer sentiments expressed in reviews.
• Customer feedback gathering capabilities for improving products and services.
• Reporting and analytics for tracking review performance and trends.
• Reputation management solutions tailored to businesses of all sizes and industries.

Limitation:

• Limited support for monitoring niche review platforms may result in incomplete data collection for specific industries.
• Dependency on third-party APIs for data retrieval may lead to delays or disruptions in service.
• Integration limitations with other software or CRM systems may require manual data transfer and reconciliation.

Pricing: Pricing starts from $100 per month for basic features, with custom plans available for larger businesses.

Investing in online reputation management software is essential for businesses to thrive in the digital age. With features to monitor, analyze, and respond to feedback, these tools are vital for fostering trust and ensuring long-term market success.

Are you curious about Idea Management Tools? Well, QuestionPro recently published a blog about this. Check it out to explore in details.

Why QuestionPro CX Can be The Best Choice

QuestionPro CX Reputation stands out as a top contender in the realm of online reputation management software for several reasons:

1. Social Listening

CX Reputation supports your Voice of the Customer program by bringing together third-party ratings, reviews and mentions, all in the same location. With CX Reputation you can:

• Monitor, respond and analyze online public ratings.
• Reply directly to reviews.
• Filter reviews and activate notifications.

2. Real-time Analytics

Provide a more holistic, integrated view of the customer experience by analyzing your business’s ratings, count and location in real time!

3. AI Sentiment Analysis

Increase your customer retention rate and turn detractors into promoters of your brand by actively replying to reviews and posts.

• Multiple sentiment domains.
• Tagging & Export.
• Advanced filtering.

4. Customization Options:

QuestionPro CX Reputation offers customizable solutions, allowing businesses to tailor the software to their requirements. Whether adjusting monitoring settings or integrating with existing systems, companies can adapt QuestionPro CX to suit their unique needs.

5. Excellent Support:

Backed by a dedicated support team, QuestionPro CX Reputation provides reliable assistance and guidance to users. From onboarding to troubleshooting, businesses can rely on prompt and practical support to maximize their experience with the software.

QuestionPro CX is a leading online reputation management software due to its comprehensive features, user-friendly interface, affordability, customization options, and excellent support. For businesses aiming for an effective solution to manage their online reputation, QuestionPro CX emerges as a top choice.

Conclusion

Online reputation management software has become essential for businesses. These tools play an important role in helping companies maintain a positive online image, build customer trust, and remain competitive.

They offer brand sentiment analysis, review monitoring, and feedback management to give businesses greater control over their online presence. While pricing and features can differ between providers, the ultimate goal of this software is to help businesses protect and enhance their reputations for long-term success.

As the importance of a solid digital presence continues to grow, investing in dependable reputation management software is crucial for safeguarding your brand’s image and resilience.

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