Let’s examine the Kano model, its background, the characteristics that make it effective, and the instances in which it may […]
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Average Order Value: What It Is & How to Calculate It
Average Order Value (AOV) is an essential but eventually imperfect statistic to track as your company expands. It’s one of […]
Target Customer: What It Is & How to Identify It
A new company’s first step in developing a marketing plan is identifying its target customer. Your marketing efforts will be […]
Twitter Sentiment Analysis: What It Is + Steps to Follow
A Twitter sentiment analysis identifies negative, positive, or neutral emotions within the text of a tweet. It is a text […]
QuestionPro expands into agile qualitative research with the acquisition of Digsite
QuestionPro, a market leader in the experience transformation space and committed to advancing research for customers and partners alike, recently […]