Improve Employee Engagement One of the most common complaints we hear from small business owners is that their employees don’t “Think like […]
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Response Rates for Online Surveys – Moving the needle – Part 2
Surveys are an effective tool, there is little room to doubt that. However, if they are to reach their maximum effectiveness […]
Using Open Ended Question and Close Ended Questions in Surveys
When designing surveys, we often need to decide whether to use an open ended question versus close ended questions to […]
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]