Personally and professionally, I’m not a big fan of FOCUSING on the competition. But that doesn’t mean that you shouldn’t […]
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How to build an online community panel: recap!
Last week, we had a fantastic time with Dan Fleetwood from SurveyAnalytics talking about how to build an online community […]
What is a Market Research Online Community?
What is a Market Research Online Community (MROC)? Market Research Online Community (MROC) is a relatively comprehensive technique of gathering […]
Listen up!
Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation […]
How to Make Your Customers Fall in Love With You — And Stay That Way
I was being laughed at. In a large corporate conference room, twenty executives from the manufacturing company I worked for […]