Last week I attended a meeting where Dan Heath, co-author of Made to Stick and his latest book Decisive talked about how […]
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The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
QuestionPro Launches Polling Product!
If you’ve logged into your QuestionPro account this week, you might have noticed our new product, QuestionPro Polling! You know […]
Customer Spotlight – Knovation
The Customer Spotlight is a new column that we want to introduce to our readers. The primary goal of the […]
Ambient Insights – What Facebook Has Done to Communication and What We Can Learn From It
The Facebook IPO is fresh in everyone’s mind – what with the tech media frenzy surrounding it or the saga […]