The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
Cooperation not Competition
In Business, we talk a lot about competition. We create “compete” strategies and work to undermine other companies’ products and […]
Individualized Mass?
Am I the only one that finds irony in the fact that thousands of people stand in the SAME line […]
To ask or not to Ask? That is the question.
There are two broad schools of thought – “Listening to your customers is the most important activity you can do” […]
Marketing’s Boll Weevil?
Romi Mahajan · President – KKM Group KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, […]
