The eyes have it: What you need to know about eye contact

The force of eye contact There’s a lot you can learn from considering the phenomenon of eye contact. Just a […]

Conjoint Analysis – Too Many Attributes!

As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]

Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of […]

Engaging with customers is key When a consumer buys a service there are a set of intangible activities carried out […]

Last month’s blog post focused on the basics of optimized copywriting – text that uses relevant keyphrases to attract increased […]