When Anita Campbell, editor of the award-winning online publication Small Business Trends, decided to expand her “Best Business Book Awards,” […]
Case Study: How Small Business Trends Used QuestionPro to Help Choose Best Business Books of 2009
Do Engaged Employees Make Profitable Companies?
Engaged Employees As part of my strategic marketing work, I also dabble in employee or HR surveys for a few […]
The Ultimate Key Performance Indicator that Measures Engagement from Social Media
Cash-Flow. The number one KPI for social media’s results is cash-flow. Does it increase or decrease when you use social […]
What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
Search Engine Marketing Secret #2 Revealed: Use the Keyphrases Your Customers Use
Welcome back to our ongoing series with The Search Guru, Leslie Caruthers. Last month, Leslie outlined how important it was […]
