{"id":1013209,"date":"2025-02-27T05:53:28","date_gmt":"2025-02-27T12:53:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1013209"},"modified":"2025-02-27T05:53:32","modified_gmt":"2025-02-27T12:53:32","slug":"maneiras-de-reter-clientes","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/maneiras-de-reter-clientes\/","title":{"rendered":"5 maneiras de reter clientes"},"content":{"rendered":"\n<p>Certamente, \u00e9 muito mais caro e demorado encontrar novas empresas para converter em clientes do que gerar novos neg\u00f3cios com seus clientes existentes. Por isso, \u00e9 fundamental nutrir os relacionamentos e encontrar maneiras de reter clientes. Ao focar nos seus clientes mais importantes, voc\u00ea aumentar\u00e1 o valor dos seus servi\u00e7os e garantir\u00e1 projetos futuros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aprenda as diferentes maneiras de reter clientes<\/strong><\/h2>\n\n\n\n<p>Aqui est\u00e3o algumas regras simples que ajudar\u00e3o voc\u00ea a manter seus clientes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Entenda suas necessidades<\/strong><\/h3>\n\n\n\n<p>Embora voc\u00ea tenha uma ampla gama de habilidades e ofere\u00e7a uma variedade de servi\u00e7os, \u00e9 prov\u00e1vel que seu cliente n\u00e3o precise de todos eles. \u00c9 importante entender os objetivos dele e fornecer apenas os servi\u00e7os que realmente atendem \u00e0s sua<a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-de-cliente\/\">s necessidades<\/a>.  Nunca exagere. O cliente logo perceber\u00e1 que os servi\u00e7os extras n\u00e3o est\u00e3o trazendo impacto, o que pode prejudicar o relacionamento. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Defina expectativas e cumpra suas promessas<\/strong><\/h3>\n\n\n\n<p>Uma das maneiras de reter clientes \u00e9 descrever claramente em sua proposta quais servi\u00e7os voc\u00ea oferece e como ser\u00e3o executados. \u00c9 essencial que o<a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/mudancas-nas-preferencias-do-consumidor\/\"> cliente <\/a>entenda exatamente o que e como voc\u00ea fornecer\u00e1 o servi\u00e7o e que ele tenha visibilidade do seu progresso. Por isso, documente e relate os avan\u00e7os de forma constante. Tenha metas mensur\u00e1veis e registre tudo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Nunca prometa demais, em vez disso, entregue mais<\/strong><\/h3>\n\n\n\n<p>Um erro terr\u00edvel \u00e9 prometer algo e n\u00e3o cumprir. Uma vez que voc\u00ea cria d\u00favidas na mente do cliente, ser\u00e1 dif\u00edcil reconquistar sua confian\u00e7a. \u00c9 melhor adicionar um extra ao que foi prometido. Seu cliente ficar\u00e1 satisfeito com o esfor\u00e7o extra de entregar mais do que o esperado. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Forne\u00e7a valor agregado<\/strong><\/h3>\n\n\n\n<p>Sempre procure maneiras de fornecer mais do que o cliente espera. Por exemplo, envie informa\u00e7\u00f5es sobre um artigo que voc\u00ea acha que pode ser interessante para ele, mesmo que o assunto seja mais relacionado ao interesse pessoal do cliente do que ao seu neg\u00f3cio. <\/p>\n\n\n\n<p>Esses gestos ser\u00e3o altamente apreciados e o cliente sentir\u00e1 que fez uma excelente escolha ao trabalhar com voc\u00ea. Esta \u00e9, sem d\u00favida, uma das formas mais eficazes de reter clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Sem surpresas<\/strong><\/h3>\n\n\n\n<p>Mantenha-se organizado e focado no seu plano. N\u00e3o permita surpresas, como a perda de prazos de entrega ou estouros de or\u00e7amento. Esteja preparado para o inesperado, mas quanto mais voc\u00ea mantiver o caos fora de cena, mais valioso voc\u00ea ser\u00e1 para seu cliente.<\/p>\n\n\n\n<p>Quer aprender mais estrat\u00e9gias para fidelizar seus clientes e garantir relacionamentos duradouros? <strong><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/fidelizar-clientes\/\">Leia este artigo completo<\/a><\/strong> e descubra como aumentar a satisfa\u00e7\u00e3o do cliente e impulsionar seus neg\u00f3cios!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certamente, \u00e9 muito mais caro e demorado encontrar novas empresas para converter em clientes do que gerar novos neg\u00f3cios com [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":1013210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 maneiras de reter clientes<\/title>\n<meta name=\"description\" content=\"\u00c9 fundamental nutrir os relacionamentos e encontrar maneiras de reter clientes. 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