{"id":111453,"date":"2020-09-21T07:00:28","date_gmt":"2020-09-21T14:00:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=111453"},"modified":"2024-06-05T14:29:49","modified_gmt":"2024-06-05T21:29:49","slug":"analise-turf","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/","title":{"rendered":"An\u00e1lise TURF: simule as possibilidades reais do mercado"},"content":{"rendered":"<p>An\u00e1lise TURF ou <em>total unduplicated reach and frequency analysis<\/em> em ingl\u00eas, \u00e9 uma metodologia de pesquisa estat\u00edstica que permite a avalia\u00e7\u00e3o do potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.<\/p>\n<p>Ela analisa o n\u00famero de clientes alcan\u00e7ados por uma determinada fonte de comunica\u00e7\u00e3o e a frequ\u00eancia com que isso acontece.<\/p>\n<p>Com produtos e servi\u00e7os sendo lan\u00e7ados regularmente por organiza\u00e7\u00f5es e novos mercados sendo explorados dia ap\u00f3s dia, torna-se trivial n\u00e3o deixar pedra sobre pedra para garantir que os produtos sejam bem recebidos em novos mercados.<\/p>\n<p>Por exemplo, se uma empresa fabricante de chocolate deseja lan\u00e7ar um novo sabor de chocolate, \u00e9 importante saber se ela ir\u00e1 trabalhar com seu <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/publico-especifico\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00fablico alvo<\/a>.<\/p>\n<p>A an\u00e1lise TURF \u00e9 uma poderosa ferramenta de an\u00e1lise estat\u00edstica que pode ser usada para obter respostas a estas perguntas:<\/p>\n<p><em>Qual ser\u00e1 a participa\u00e7\u00e3o de mercado que poder\u00e1 ser obtida se lan\u00e7armos o sabor X de chocolate?<\/em><br \/>\n<em>Onde devemos promover este sabor para maximizar nosso alcance na ind\u00fastria de chocolate?<\/em><\/p>\n<p>Inicialmente utilizada para an\u00e1lise de campanhas de m\u00eddia, a an\u00e1lise TURF se desenvolveu para ser aplicada em v\u00e1rios segmentos, como an\u00e1lise de produto, linha e distribui\u00e7\u00e3o.<\/p>\n<blockquote><p>Leia mais sobre<a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/intencao-de-compra\/\" target=\"_blank\" rel=\"noopener noreferrer\"> inten\u00e7\u00e3o de compra<\/a>.<\/p><\/blockquote>\n<h2>Caracter\u00edsticas do algoritmo da an\u00e1lise TURF<\/h2>\n<ul>\n<li>Avalia todas as combina\u00e7\u00f5es poss\u00edveis ao considerar as op\u00e7\u00f5es de resposta de uma pergunta de m\u00faltipla escolha.<\/li>\n<li>O resultado da an\u00e1lise TURF produz op\u00e7\u00f5es que voc\u00ea pode n\u00e3o ter considerado eficazes.<\/li>\n<li>Fazer escolhas com base em uma simples escolha percentual pode ser ineficaz.<\/li>\n<li>A an\u00e1lise TURF oferece um mecanismo para olhar al\u00e9m dessas porcentagens e produzir m\u00faltiplas combina\u00e7\u00f5es de op\u00e7\u00f5es que criam seu p\u00fablico alvo.<\/li>\n<li>Selecionar a &#8220;combina\u00e7\u00e3o&#8221; correta \u00e9 a chave. Tenha em mente as op\u00e7\u00f5es de combina\u00e7\u00e3o complicadas que os usu\u00e1rios podem considerar ao adquirir um produto.<\/li>\n<li>Este resultado pode ser usado para incluir ou excluir um novo produto\/fun\u00e7\u00e3o\/servi\u00e7o no roteiro de sua organiza\u00e7\u00e3o.<\/li>\n<\/ul>\n<h2>Vantagens da an\u00e1lise TURF<\/h2>\n<ul>\n<li>Identificar quais s\u00e3o os produtos mais eficientes e t\u00eam um portf\u00f3lio preciso e eficaz. Isto \u00e9 essencial para alcan\u00e7ar a maioria do mercado.<\/li>\n<li>Ela permite aumentar a quantidade de consumidores que escolhem um produto espec\u00edfico de uma linha espec\u00edfica.<\/li>\n<li>Ele otimiza as linhas de produtos, eliminando produtos de baixo desempenho e facilitando o alcance dos consumidores.<\/li>\n<li>Define o valor exato que cada produto individual traz para a linha geral de produtos.<\/li>\n<\/ul>\n<h2>Desvantagens da an\u00e1lise TURF<\/h2>\n<ul>\n<li>Apesar de proporcionar um valor significativo \u00e0s empresas que visam otimizar sua oferta de produtos, \u00e9 necess\u00e1rio levar em conta a interpreta\u00e7\u00e3o dos resultados.<\/li>\n<li>\u00c0s vezes uma an\u00e1lise TURF considera que quando um produto \u00e9 rejeitado, os outros produtos da mesma categoria tamb\u00e9m s\u00e3o rejeitados, sem considerar que existem grandes varia\u00e7\u00f5es.<\/li>\n<li>A an\u00e1lise TURF n\u00e3o leva em conta a frequ\u00eancia ou a quantidade de uso de um produto.<\/li>\n<\/ul>\n<h2>Considera\u00e7\u00f5es finais<\/h2>\n<p>A TURF \u00e9 utilizada onde uma empresa procura entender que conjunto de produtos ou o subconjunto ter\u00e1 maior penetra\u00e7\u00e3o no mercado. Avalie cen\u00e1rios &#8220;e se&#8221; com base na realidade do mercado usando o simulador e calcule todas as possibilidades com a an\u00e1lise TURF.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">gora que voc\u00ea conhece a <strong>an\u00e1lise TURF<\/strong>,\u00a0\u00e9 hora de come\u00e7ar a <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Lembre-se que na<\/span> <a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/demonstracaovirtual.questionpro.com\/\"><img decoding=\"async\" class=\"aligncenter wp-image-109079 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\" \/><\/a><img decoding=\"async\" class=\"wp-image-109585 size-full alignnone\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linha.png\" alt=\"\" width=\"755\" height=\"40\" \/><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/questionpro\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-109606 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/facebook-e1597935894781.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.youtube.com\/channel\/UC7BZDtLJ0mdrVqrVtyToMTw\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-109648 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/youtube-e1597935924174.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/twitter.com\/QuestionProBr\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-109634 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/twitter-e1597936001521.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/questionprobr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-109620 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/instagram-e1597936031661.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-109627 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linkedin-e1597935985111.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lise TURF ou total unduplicated reach and frequency analysis em ingl\u00eas, \u00e9 uma metodologia de pesquisa estat\u00edstica que permite a [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":111461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223,217,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lise TURF: simule as possibilidades reais do mercado<\/title>\n<meta name=\"description\" content=\"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lise TURF: simule as possibilidades reais do mercado\" \/>\n<meta property=\"og:description\" content=\"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-21T14:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T21:29:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/1134.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carla Mininel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carla Mininel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\"},\"author\":{\"name\":\"Carla Mininel\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a\"},\"headline\":\"An\u00e1lise TURF: simule as possibilidades reais do mercado\",\"datePublished\":\"2020-09-21T14:00:28+00:00\",\"dateModified\":\"2024-06-05T21:29:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Pesquisa online\",\"Produtos QuestionPro\",\"Software de pesquisa\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\",\"name\":\"An\u00e1lise TURF: simule as possibilidades reais do mercado\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#website\"},\"datePublished\":\"2020-09-21T14:00:28+00:00\",\"dateModified\":\"2024-06-05T21:29:49+00:00\",\"description\":\"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Software de pesquisa\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pesquisa online\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/pesquisa-online\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"An\u00e1lise TURF: simule as possibilidades reais do mercado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a\",\"name\":\"Carla Mininel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g\",\"caption\":\"Carla Mininel\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/carla-mininel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An\u00e1lise TURF: simule as possibilidades reais do mercado","description":"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/","og_locale":"pt_BR","og_type":"article","og_title":"An\u00e1lise TURF: simule as possibilidades reais do mercado","og_description":"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.","og_url":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2020-09-21T14:00:28+00:00","article_modified_time":"2024-06-05T21:29:49+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/1134.jpg","type":"image\/jpeg"}],"author":"Carla Mininel","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Carla Mininel","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/"},"author":{"name":"Carla Mininel","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a"},"headline":"An\u00e1lise TURF: simule as possibilidades reais do mercado","datePublished":"2020-09-21T14:00:28+00:00","dateModified":"2024-06-05T21:29:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/"},"wordCount":642,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization"},"articleSection":["Pesquisa online","Produtos QuestionPro","Software de pesquisa"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/","name":"An\u00e1lise TURF: simule as possibilidades reais do mercado","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#website"},"datePublished":"2020-09-21T14:00:28+00:00","dateModified":"2024-06-05T21:29:49+00:00","description":"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Software de pesquisa","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/"},{"@type":"ListItem","position":3,"name":"Pesquisa online","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/pesquisa-online\/"},{"@type":"ListItem","position":4,"name":"An\u00e1lise TURF: simule as possibilidades reais do mercado"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#website","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a","name":"Carla Mininel","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g","caption":"Carla Mininel"},"url":"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/carla-mininel\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/1134.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/09\/1134.jpg","author_info":{"display_name":"Carla Mininel","author_link":"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/carla-mininel\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/111453"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=111453"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/111453\/revisions"}],"predecessor-version":[{"id":876031,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/111453\/revisions\/876031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/111461"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=111453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=111453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=111453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}