{"id":119401,"date":"2021-06-24T07:43:31","date_gmt":"2021-06-24T14:43:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=119401"},"modified":"2021-06-24T07:43:31","modified_gmt":"2021-06-24T14:43:31","slug":"inqueritos-com-analise-conjoint-para-que-servem","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/inqueritos-com-analise-conjoint-para-que-servem\/","title":{"rendered":"Inqu\u00e9ritos com an\u00e1lise conjoint \u2013 Para que servem?"},"content":{"rendered":"<p>Neste artigo a <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\" target=\"_blank\" rel=\"noopener noreferrer\">QuestionPro<\/a> explica o que \u00e9 e para que servem inqu\u00e9ritos com an\u00e1lise conjoint. Fique a conhecer este m\u00e9todo e perceba as vantagens de utilizar esta an\u00e1lise para encontrar as melhores caracter\u00edsticas e pre\u00e7os dos seus produtos\/servi\u00e7os.<\/p>\n<hr \/>\n<h2>O que s\u00e3o <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\" target=\"_blank\" rel=\"noopener noreferrer\">inqu\u00e9ritos<\/a> com analise conjoint?<\/h2>\n<p>Os inqu\u00e9ritos com an\u00e1lise conjoint s\u00e3o um m\u00e9todo utilizado para apresentar aos inquiridos um simulador com m\u00faltiplas op\u00e7\u00f5es de produtos com caracter\u00edsticas e pre\u00e7os vari\u00e1veis. Por outras palavras o inquirido vai ver e comparar diversos produtos, com caracter\u00edsticas diferentes e pre\u00e7os diferentes e poder escolher qual daqueles produtos gosta mais.<\/p>\n<p>O benef\u00edcio de fazer <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\" target=\"_blank\" rel=\"noopener noreferrer\">inqu\u00e9ritos<\/a> com an\u00e1lise conjoint s\u00e3o que ao observar e analisar as respostas podemos concluir quais s\u00e3o as caracter\u00edsticas de um determinado pre\u00e7o que impulsionam as prefer\u00eancias de um cliente no mercado.<\/p>\n<p>Este \u00e9 um m\u00e9todo qualitativo e serve para obter prefer\u00eancias dos clientes sobre um produto ou servi\u00e7o, tendo como base a compara\u00e7\u00e3o de v\u00e1rias caracter\u00edsticas. Desta forma, ao analisar as respostas \u00e9 poss\u00edvel descobrir combina\u00e7\u00f5es, caracter\u00edsticas e detalhes importantes do produto que de outra forma seriam pouco prov\u00e1veis de ser descobertas.<\/p>\n<h2>Exemplo pr\u00e1tico:<\/h2>\n<p>Se um fabricante de autom\u00f3veis quer perceber se o custo dos autom\u00f3veis pode ser justificado consoante de terminadas caracter\u00edsticas, pode realizar um inqu\u00e9rito com an\u00e1lise conjoint.<\/p>\n<p>Neste inqu\u00e9rito dar\u00e1 informa\u00e7\u00e3o sobre as caracter\u00edsticas do autom\u00f3vel e sobre o pre\u00e7o daquele produto com aquelas caracter\u00edsticas. Poder\u00e1 fazer o mesmo para produtos concorrentes no mercado.<\/p>\n<p>No final os clientes revelam, neste tipo de <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\" target=\"_blank\" rel=\"noopener noreferrer\">inqu\u00e9ritos<\/a>, n\u00e3o s\u00f3 o que esperam da organiza\u00e7\u00e3o num futuro, em termos de caracter\u00edsticas de produto, mas tamb\u00e9m divulgam as suas perce\u00e7\u00f5es acuais sobre os produtos e sobre as caracter\u00edsticas deles.<br \/>\nExecutar e analisar um inqu\u00e9rito com an\u00e1lise conjoint:<\/p>\n<p>Fazer um inqu\u00e9rito com an\u00e1lise conjoint pode ser dif\u00edcil de analisar e executar devido \u00e0 complexidade t\u00e9cnica que implica o Setup deste tipo de estudos e a analise dos dados, especialmente quando realizada uma an\u00e1lise conjoint em grande escala.<\/p>\n<p>Hoje em dia \u00e9 poss\u00edvel recolher e analisar os dados automaticamente e em tempo real em inqu\u00e9rito e devido \u00e0 alta complexidade que este tipo de inqu\u00e9rito pressup\u00f5e, a <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\">QuestionPro<\/a> tem a tecnologia e o know-how necess\u00e1rios para o ajudar na implementa\u00e7\u00e3o de todo o processo.<\/p>\n<hr \/>\n<h4 style=\"text-align: left;\"><strong><span style=\"color: #505f82;\">Para agilizar o seu processo de trabalho e para que tenha recursos que enriquecem o seu projeto, utilize uma <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\">plataforma online de inqu\u00e9ritos profissional<\/a>. <\/span><\/strong><\/h4>\n<h4 style=\"text-align: left;\"><strong><span style=\"color: #505f82;\">Convidamo-lo a conhecer a <a href=\"https:\/\/www.questionpro.com\/pt-br\/inqueritos.html\" target=\"_blank\" rel=\"noopener noreferrer\">QuestionPro<\/a>, uma solu\u00e7\u00e3o completa em inqu\u00e9ritos e estudos mercado.<\/span><\/strong><\/h4>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/demonstracaopt.questionpro.com\/?custom1=blog.problema-de-inquerito\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pedir demonstra\u00e7\u00e3o<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste artigo a QuestionPro explica o que \u00e9 e para que servem inqu\u00e9ritos com an\u00e1lise conjoint. Fique a conhecer este [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":119963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[242,217,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inqu\u00e9ritos com an\u00e1lise conjoint \u2013 Para que servem? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Para que servem inqu\u00e9ritos com an\u00e1lise conjoint. Fique a conhecer este m\u00e9todo e perceba as vantagens de utilizar para analisar os seus produtos\/servi\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/inqueritos-com-analise-conjoint-para-que-servem\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inqu\u00e9ritos com an\u00e1lise conjoint \u2013 Para que servem? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Para que servem inqu\u00e9ritos com an\u00e1lise conjoint. 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