{"id":90113,"date":"2020-02-08T13:50:42","date_gmt":"2020-02-08T21:50:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=90113"},"modified":"2020-02-08T13:50:42","modified_gmt":"2020-02-08T21:50:42","slug":"pesquisas-online-vs-pesquisas-em-papel","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/","title":{"rendered":"Pesquisas online vs pesquisas em papel"},"content":{"rendered":"

Por que escolher pesquisas on-line sobre pesquisas de papel?<\/span><\/h2>\n

Nos \u00faltimos 50 anos, alarmantemente o consumo de papel se multiplicou por seis. Se levarmos em conta que uma \u00e1rvore produz em m\u00e9dia 8.333 folhas de papel e uma \u00fanica empresa americana de porte m\u00e9dio, utiliza mais de dez mil folhas de papel por ano, j\u00e1 podemos ver o estrago que utilizar dados impressos pode gerar ao nosso planeta. <\/span><\/p>\n

Atualmente 90% dos documentos das empresas ainda est\u00e3o armazenados em papel, e n\u00e3o em bancos de dados, o que \u00e9 totalmente desnecess\u00e1rio, j\u00e1 que se utiliza maiores recursos para armazenar dados em papel do que em nuvem.<\/span><\/p>\n

Al\u00e9m de ecol\u00f3gicas, as pesquisas on-line tamb\u00e9m tornam o processo de an\u00e1lise mais eficiente e econ\u00f4mico.<\/span><\/p>\n

pesquisa em papel vs pesquisa on-line<\/span><\/h2>\n

Outras vantagens das pesquisas on-line sobre pesquisas de papel:<\/span><\/p>\n

Economize dinheiro:<\/span><\/p>\n

Nas pesquisas on-line n\u00e3o h\u00e1 custos com papel, impress\u00e3o, correio, telefone ou entrevistador. Ao criar a pesquisa voc\u00ea apenas envia um link atrav\u00e9s de e-mail, redes sociais ou in\u00fameros outros canais, para o p\u00fablico que voc\u00ea gostaria que respondesse sua pesquisa, e a\u00ed \u00e9 s\u00f3 esperar os resultados.<\/span><\/p>\n

Economize tempo:<\/span><\/p>\n

Com pesquisas on-line a distribui\u00e7\u00e3o \u00e9 instant\u00e2nea, a coleta \u00e9 em tempo real e a tabula\u00e7\u00e3o dos resultados permitem que a an\u00e1lise dos dados seja instant\u00e2nea.<\/span><\/p>\n

Obtenha mais precis\u00e3o:<\/span><\/p>\n

Quando as op\u00e7\u00f5es de respostas s\u00e3o reorganizadas, os resultados tendenciosos s\u00e3o evitados, pois permitem a aleatoriza\u00e7\u00e3o das op\u00e7\u00f5es facilmente, com isso tornamos a pesquisa mais objetiva. Ou seja, em uma pesquisa de papel a ordem das respostas ser\u00e1 sempre a mesma, e isso pode influenciar e alterar os resultados, com a pesquisa online a ordem das respostas muda aleatoriamente, e torna o resultado muito mais confi\u00e1vel e preciso.<\/span><\/p>\n

Entrevistados mais honestos:<\/span><\/p>\n

Ao usar uma ferramenta de pesquisa on-line voc\u00ea pode oferecer aos entrevistados um anonimato completo, aumentando as chances de obter dados mais honestos.<\/span><\/p>\n

Entrevistados mais confort\u00e1veis \u200b\u200be atenciosos:<\/span><\/p>\n

Pesquisas online podem ser realizadas onde e quando o entrevistado escolher<\/a>, al\u00e9m disso, ele pode salvar sua pesquisa online e finalizar mais tarde, o que fornece respostas mais ponderadas.<\/span><\/p>\n

A pesquisa de papel tamb\u00e9m \u00e9 \u00fatil<\/h2>\n

Lembre-se tamb\u00e9m, de que as pesquisas em papel ainda s\u00e3o valiosas e o objetivo n\u00e3o \u00e9 descart\u00e1-las, podendo combinar os dois bancos de dados quando necess\u00e1rio. <\/span><\/p>\n

Os dados alcan\u00e7ados por correio, pessoalmente ou por telefone podem ser inseridos manualmente, para que todos os resultados de sua pesquisa sejam analisados.\u00a0<\/span><\/p>\n

Na QuestionPro oferecemos \u00e0 voc\u00ea uma ferramenta fundamental<\/a> para realizar pesquisas online, onde voc\u00ea pode personalizar perguntas, para obter dados mais precisos e decis\u00f5es mais acertadas.<\/span><\/p>\n

Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span> Facebook<\/span><\/a>,<\/span> Twitter<\/span><\/a>,<\/span> Linkedin<\/span><\/a>,<\/span> Instagram<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Por que escolher pesquisas on-line sobre pesquisas de papel? Nos \u00faltimos 50 anos, alarmantemente o consumo de papel se multiplicou […]<\/p>\n","protected":false},"author":96,"featured_media":90127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223,217,214],"tags":[],"yoast_head":"\nPesquisas online vs pesquisas em papel | QuestionPro<\/title>\n<meta name=\"description\" content=\"Entenda porque as pesquisas online v\u00eam ganhando cada vez mais espa\u00e7o no mercado e se ainda vale a pena realizar pesquisas em papel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisas online vs pesquisas em papel | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Entenda porque as pesquisas online v\u00eam ganhando cada vez mais espa\u00e7o no mercado e se ainda vale a pena realizar pesquisas em papel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-08T21:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/02\/15107-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Luisa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Luisa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\"},\"author\":{\"name\":\"Ana Luisa\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/933e2ac97790970a258b3cf63dd1556f\"},\"headline\":\"Pesquisas online vs pesquisas em papel\",\"datePublished\":\"2020-02-08T21:50:42+00:00\",\"dateModified\":\"2020-02-08T21:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Pesquisa online\",\"Produtos QuestionPro\",\"Software de pesquisa\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\",\"name\":\"Pesquisas online vs pesquisas em papel | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#website\"},\"datePublished\":\"2020-02-08T21:50:42+00:00\",\"dateModified\":\"2020-02-08T21:50:42+00:00\",\"description\":\"Entenda porque as pesquisas online v\u00eam ganhando cada vez mais espa\u00e7o no mercado e se ainda vale a pena realizar pesquisas em papel.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Software de pesquisa\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pesquisa online\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/pesquisa-online\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Pesquisas online vs pesquisas em papel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/933e2ac97790970a258b3cf63dd1556f\",\"name\":\"Ana Luisa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97d78747bcd9e8a90935143b102ed43e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97d78747bcd9e8a90935143b102ed43e?s=96&d=mm&r=g\",\"caption\":\"Ana Luisa\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/ana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pesquisas online vs pesquisas em papel | QuestionPro","description":"Entenda porque as pesquisas online v\u00eam ganhando cada vez mais espa\u00e7o no mercado e se ainda vale a pena realizar pesquisas em papel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/","og_locale":"pt_BR","og_type":"article","og_title":"Pesquisas online vs pesquisas em papel | QuestionPro","og_description":"Entenda porque as pesquisas online v\u00eam ganhando cada vez mais espa\u00e7o no mercado e se ainda vale a pena realizar pesquisas em papel.","og_url":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2020-02-08T21:50:42+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/02\/15107-scaled-1.jpg","type":"image\/jpeg"}],"author":"Ana Luisa","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Ana Luisa","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/"},"author":{"name":"Ana Luisa","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/933e2ac97790970a258b3cf63dd1556f"},"headline":"Pesquisas online vs pesquisas em papel","datePublished":"2020-02-08T21:50:42+00:00","dateModified":"2020-02-08T21:50:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/"},"wordCount":474,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization"},"articleSection":["Pesquisa online","Produtos QuestionPro","Software de pesquisa"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/","name":"Pesquisas online vs pesquisas em papel | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#website"},"datePublished":"2020-02-08T21:50:42+00:00","dateModified":"2020-02-08T21:50:42+00:00","description":"Entenda porque as pesquisas online v\u00eam ganhando cada vez mais espa\u00e7o no mercado e se ainda vale a pena realizar pesquisas em papel.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-online-vs-pesquisas-em-papel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Software de pesquisa","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/"},{"@type":"ListItem","position":3,"name":"Pesquisa online","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/category\/software-de-pesquisa\/pesquisa-online\/"},{"@type":"ListItem","position":4,"name":"Pesquisas online vs pesquisas em papel"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#website","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/933e2ac97790970a258b3cf63dd1556f","name":"Ana Luisa","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97d78747bcd9e8a90935143b102ed43e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97d78747bcd9e8a90935143b102ed43e?s=96&d=mm&r=g","caption":"Ana Luisa"},"url":"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/ana\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/02\/15107-scaled-1.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/02\/15107-scaled-1.jpg","author_info":{"display_name":"Ana Luisa","author_link":"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/ana\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/90113"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=90113"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/90113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/90127"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=90113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=90113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=90113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}