{"id":92287,"date":"2024-02-01T07:00:00","date_gmt":"2024-02-01T14:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=92287"},"modified":"2025-01-20T10:45:01","modified_gmt":"2025-01-20T17:45:01","slug":"teste-de-gesell","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/teste-de-gesell\/","title":{"rendered":"O que \u00e9 um teste de Gesell?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O teste de Gesell \u00e9 um estudo qualitativo que pode ser usado em pesquisas de mercado para obter as melhores ideias que nos permitem entender os h\u00e1bitos dos consumidores e suas necessidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este teste \u00e9 realizado usando uma sala chamada Gesell Chamber, criada pelo psic\u00f3logo Arnold Gesell para estudar o comportamento de crian\u00e7as sem interrup\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para realizar este teste, os participantes entram em uma sala onde s\u00e3o observados por um especialista atrav\u00e9s de uma janela unidirecional. O objetivo \u00e9 conhecer detalhes do comportamento do consumidor, enquanto realiza diferentes testes e participa de uma entrevista.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Estudos mais populares em um teste de Gesell<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre os t\u00f3picos mais populares que podem ser obtidos atrav\u00e9s de um teste de Gesell, est\u00e3o os seguintes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u00e1bitos de consumo<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/teste-de-produto\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Teste de produto\u00a0<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estudo-com-clientes\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Estudo com clientes<\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testes de embalagem do produto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estrat\u00e9gia de publicidade<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testes de marca<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fideliza\u00e7\u00e3o de clientes<\/span><\/li>\n<\/ul>\n<p>Leia tamb\u00e9m sobre os <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/perfis-dos-clientes\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Perfis dos clientes \u2013 como criar atrav\u00e9s de uma pesquisa<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de estudo que podem ser realizados\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre os estudos mais importantes que podem ser realizados e que permitem obter informa\u00e7\u00f5es relevantes dos consumidores, est\u00e3o os seguintes:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/grupo-de-foco\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Grupo de foco: <\/a><span style=\"font-weight: 400;\">onde as pessoas se re\u00fanem em grupos para discutir quest\u00f5es espec\u00edficas, o moderador questiona e controla<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-realizada-pessoalmente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisa pessoal: <\/a><\/span><span style=\"font-weight: 400;\">os participantes respondem a uma s\u00e9rie de perguntas feitas por um pesquisador.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-etnograficas-2\/\" rel=\"bookmark\">Pesquisas etnogr\u00e1ficas: <\/a><\/span> <\/b><span style=\"font-weight: 400;\">envolve a observa\u00e7\u00e3o de um grupo de pessoas em um ambiente natural.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Import\u00e2ncia de realizar um teste de Gesell<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O teste \u00e9 realizado em um espa\u00e7o chamado Gesell Chamber, que consiste em uma sala dividida por uma janela de visualiza\u00e7\u00e3o \u00fanica em que uma pessoa est\u00e1 aplicando o teste. E, do outro lado, uma pessoa que realiza uma an\u00e1lise de comportamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O teste de Gesell \u00e9 de grande ajuda para o departamento de marketing ou pesquisa de mercado de qualquer organiza\u00e7\u00e3o; pois permite observar em profundidade e conhecer o comportamento dos consumidores, seus h\u00e1bitos e necessidades de compras.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Como usar a QuestionPro em um teste de Gesell<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A QuestionPro permite executar v\u00e1rios testes e coletar informa\u00e7\u00f5es facilmente para ajud\u00e1-lo a realizar uma an\u00e1lise eficaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A plataforma permite coletar dados e adicionar as observa\u00e7\u00f5es identificadas pela pessoa respons\u00e1vel pela execu\u00e7\u00e3o do teste. Os respons\u00e1veis pelo estudo podem ter um dispositivo m\u00f3vel e preencher as informa\u00e7\u00f5es coletadas em um question\u00e1rio previamente carregado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, com a ajuda do aplicativo para pesquisas off-line, \u00e9 poss\u00edvel registrar as informa\u00e7\u00f5es, sem ter que ter internet, e depois fazer o download das informa\u00e7\u00f5es para uma an\u00e1lise e interpreta\u00e7\u00e3o corretas dos resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quiser saber mais sobre o nosso software de pesquisa on-line, solicite uma demonstra\u00e7\u00e3o e conhe\u00e7a todas as nossas fun\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O teste de Gesell \u00e9 um estudo qualitativo que pode ser usado em pesquisas de mercado para obter as melhores [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":92295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Teste de gesell: saiba do que se trata e para que serve<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o que \u00e9 um teste de Gesell e como 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