{"id":94466,"date":"2020-03-22T21:03:52","date_gmt":"2020-03-23T04:03:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=94466"},"modified":"2020-03-22T21:03:52","modified_gmt":"2020-03-23T04:03:52","slug":"pesquisa-cati","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/","title":{"rendered":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">O que \u00e9 pesquisa CATI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uma pesquisa CATI ou Computer-assisted Telephone Interviewing \u00e9 uma t\u00e9cnica usada para coleta de dados, na qual um entrevistador executa um plano fornecido pelo software, que pode ser personalizado, dependendo das respostas que o entrevistado oferece.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa CATI \u00e9 um tipo de pesquisa quantitativa que envolve a realiza\u00e7\u00e3o de entrevistas por telefone usando um computador em um programa criado especialmente para o estudo. Ele<\/span><span style=\"font-weight: 400;\"> \u00e9 usada quando a coleta de dados deve ser realizado rapidamente, portanto, n\u00e3o deve ser muito longa para que o entrevistado responda at\u00e9 o final.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao realizar uma pesquisa telef\u00f4nica, os pesquisadores t\u00eam mais controle sobre as informa\u00e7\u00f5es coletadas, uma vez que permanecem em um banco de dados, o que permite que as informa\u00e7\u00f5es sejam protegidas e continuem a entrevistar mais tarde, caso as pessoas estejam ocupadas demais para terminar.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens em realizar uma pesquisa CATI<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com uma entrevista ao vivo por telefone, voc\u00ea evita que os entrevistadores interpretem mal os dados coletados ou que os entrevistados n\u00e3o compreendam as perguntas.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voc\u00ea pode ter uma conversa casual e interativa com os entrevistados e confiar no software para registrar as informa\u00e7\u00f5es.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel fazer perguntas que permitam respostas mais profundas e longas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O processo de investiga\u00e7\u00e3o \u00e9 r\u00e1pido e eficiente, pois os dados s\u00e3o registrados imediatamente e a an\u00e1lise pode ser feita logo ap\u00f3s a conclus\u00e3o da pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O software oferece a seguran\u00e7a de coletar dados confi\u00e1veis e precisos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impede que o investigador execute o processamento manual de dados, reduzindo erros.<\/span><\/span><\/li>\n<li>Acessa amostras n\u00e3o familiarizadas com tecnologias de pesquisas online.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea sabe mais sobre pesquisa cati, \u00e9 hora de come\u00e7ar a <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">. Lembre-se que na<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ctademocompleta.questionpro.com\/?custom1=blog.rodap\u00e9\"><img decoding=\"async\" class=\"aligncenter wp-image-109079 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\" \/><\/a><img decoding=\"async\" class=\"wp-image-109585 size-full aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linha.png\" alt=\"\" width=\"755\" height=\"40\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 pesquisa CATI? Uma pesquisa CATI ou Computer-assisted Telephone Interviewing \u00e9 uma t\u00e9cnica usada para coleta de dados, [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":94467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[221,243,223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro<\/title>\n<meta name=\"description\" content=\"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T04:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/03\/1067.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carla Mininel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carla Mininel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\"},\"author\":{\"name\":\"Carla Mininel\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a\"},\"headline\":\"Vantagens e defini\u00e7\u00e3o de pesquisa CATI\",\"datePublished\":\"2020-03-23T04:03:52+00:00\",\"dateModified\":\"2020-03-23T04:03:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\"},\"wordCount\":347,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Melhores pr\u00e1ticas\",\"Pesquisa de mercado\",\"Pesquisa online\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\",\"name\":\"Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#website\"},\"datePublished\":\"2020-03-23T04:03:52+00:00\",\"dateModified\":\"2020-03-23T04:03:52+00:00\",\"description\":\"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vantagens e defini\u00e7\u00e3o de pesquisa CATI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a\",\"name\":\"Carla Mininel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g\",\"caption\":\"Carla Mininel\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/carla-mininel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro","description":"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/","og_locale":"pt_BR","og_type":"article","og_title":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro","og_description":"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.","og_url":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2020-03-23T04:03:52+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/03\/1067.jpg","type":"image\/jpeg"}],"author":"Carla Mininel","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Carla Mininel","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/"},"author":{"name":"Carla Mininel","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a"},"headline":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI","datePublished":"2020-03-23T04:03:52+00:00","dateModified":"2020-03-23T04:03:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/"},"wordCount":347,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization"},"articleSection":["Melhores pr\u00e1ticas","Pesquisa de mercado","Pesquisa online"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/","name":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#website"},"datePublished":"2020-03-23T04:03:52+00:00","dateModified":"2020-03-23T04:03:52+00:00","description":"A pesquisa CATI permite a coleta de dados completos com seguran\u00e7a respeitando o distanciamento social, ao mesmo tempo em que mant\u00e9m a abordagem humanit\u00e1ria.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisa-cati\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.questionpro.com\/blog\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Vantagens e defini\u00e7\u00e3o de pesquisa CATI"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#website","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/b58f8830f1b8a84dedc4110c6371d02a","name":"Carla Mininel","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e703b6774930867a9f2ab04920a19d92?s=96&d=mm&r=g","caption":"Carla Mininel"},"url":"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/carla-mininel\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/03\/1067.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/03\/1067.jpg","author_info":{"display_name":"Carla Mininel","author_link":"https:\/\/www.questionpro.com\/blog\/pt-br\/author\/carla-mininel\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/94466"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=94466"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/94466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/94467"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=94466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=94466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=94466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}