{"id":1013831,"date":"2018-03-30T02:00:56","date_gmt":"2018-03-30T09:00:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/a-diferenca-entre-inqueritos-e-sondagens-quando-utilizar-cada-um\/"},"modified":"2025-02-28T14:30:34","modified_gmt":"2025-02-28T21:30:34","slug":"a-diferenca-entre-inqueritos-e-sondagens-quando-utilizar-cada-um","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt\/a-diferenca-entre-inqueritos-e-sondagens-quando-utilizar-cada-um\/","title":{"rendered":"A diferen\u00e7a entre inqu\u00e9ritos e sondagens &#8211; quando utilizar cada um?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sabes qual \u00e9 a diferen\u00e7a entre inqu\u00e9ritos e sondagens? Antes de escolheres a melhor op\u00e7\u00e3o para o teu pr\u00f3ximo projeto, continua a ler e fica a conhecer as carater\u00edsticas de cada um deles para que possas tomar a melhor decis\u00e3o. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Qual \u00e9 a diferen\u00e7a entre sondagens e inqu\u00e9ritos?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Diferen\u00e7a essencial: As sondagens e os inqu\u00e9ritos s\u00e3o dois m\u00e9todos diferentes que podem ser utilizados para obter informa\u00e7\u00f5es. Ambos s\u00e3o utilizados pelos investigadores para obter a opini\u00e3o das pessoas e receber feedback. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As sondagens s\u00e3o mais curtas, mais simples e mais r\u00e1pidas e os inqu\u00e9ritos s\u00e3o mais longos.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os inqu\u00e9ritos servem para tomar decis\u00f5es e obter informa\u00e7\u00f5es e as sondagens servem para obter uma imagem de uma quest\u00e3o. Recomendo-te que leias: <\/span><span style=\"font-weight: 400;\">O inqu\u00e9rito \u00e9 um instrumento \u00fatil para os estudos de mercado<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As sondagens d\u00e3o-te respostas instant\u00e2neas e com os inqu\u00e9ritos tens de esperar pela an\u00e1lise para as obteres.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Um inqu\u00e9rito \u00e9 normalmente constitu\u00eddo por uma \u00fanica pergunta de escolha m\u00faltipla com duas ou tr\u00eas op\u00e7\u00f5es de resposta. Os inqu\u00e9ritos t\u00eam normalmente um maior n\u00famero de perguntas e o seu contexto \u00e9 normalmente aberto. <\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outra diferen\u00e7a entre inqu\u00e9ritos e sondagens \u00e9 que os inqu\u00e9ritos s\u00e3o normalmente utilizados para obter a opini\u00e3o do p\u00fablico sobre um t\u00f3pico espec\u00edfico ou para obter feedback sobre o servi\u00e7o que uma empresa oferece.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tanto os inqu\u00e9ritos como as sondagens podem ser realizados por telefone, em linha, em papel ou mesmo pessoalmente. Mas, mesmo assim, cada tipo tem as suas vantagens e desvantagens. Uma sondagem \u00e9 geralmente an\u00f3nima, uma vez que se pode visitar qualquer site e participar numa sondagem em linha com um simples clique num bot\u00e3o, e normalmente os sites n\u00e3o pedem qualquer informa\u00e7\u00e3o pessoal. Isto porque o objetivo das sondagens \u00e9 simplesmente obter informa\u00e7\u00f5es gerais sobre o que as pessoas pensam. V\u00ea isto <\/span><span style=\"font-weight: 400;\">6 aspectos a ter em conta na realiza\u00e7\u00e3o de inqu\u00e9ritos<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Um inqu\u00e9rito pede normalmente algum tipo de informa\u00e7\u00e3o pessoal, como o nome, a idade, o n\u00famero de telefone, o endere\u00e7o de correio eletr\u00f3nico, a morada, etc. Estas informa\u00e7\u00f5es permitem aos investigadores contactar o participante caso seja necess\u00e1rio fazer perguntas adicionais. <\/span><\/span>\u00a0<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os inqu\u00e9ritos permitem obter respostas pormenorizadas e dar \u00e0s empresas uma imagem mais clara da opini\u00e3o p\u00fablica. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Quantas perguntas precisas que os participantes respondam?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Outra diferen\u00e7a entre inqu\u00e9ritos e sondagens \u00e9 a quantidade de perguntas que tens de fazer. Se precisares de apenas uma pergunta, usa uma sondagem, pois s\u00e3o r\u00e1pidas. Faz uma pergunta, obt\u00e9m uma resposta e v\u00ea o que os outros t\u00eam a dizer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se precisares de fazer muitas perguntas, ent\u00e3o tens de realizar um inqu\u00e9rito. O inqu\u00e9rito \u00e9 um formato mais estruturado. Os profissionais realizam inqu\u00e9ritos quando est\u00e3o a tentar obter informa\u00e7\u00f5es para tomar uma ou mais decis\u00f5es.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tens uma grande decis\u00e3o a tomar?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se a resposta for &#8220;N\u00e3o&#8221;, realiza um inqu\u00e9rito para obteres uma vis\u00e3o geral do que as pessoas pensam sobre uma quest\u00e3o espec\u00edfica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se a tua resposta for &#8220;Sim&#8221;, realiza um inqu\u00e9rito para obter dados quantitativos. <\/span><span style=\"font-weight: 400;\">quantitativos ou estat\u00edsticos<\/span><span style=\"font-weight: 400;\"> ou dados estat\u00edsticos que prev\u00eaem como as pessoas v\u00e3o agir.<\/span><\/p>\n<p>Se quiseres realizar um inqu\u00e9rito de mercado ou qualquer outro tipo de inqu\u00e9rito, o QuestionPro pode ajudar-te a cri\u00e1-lo e a distribu\u00ed-lo. Pede mais informa\u00e7\u00f5es no nosso chat online.<\/p>\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=diferen\u00e7a-entre-sondagens-e-inqu\u00e9ritos\u201d target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n\n","protected":false},"excerpt":{"rendered":"<p>Sabes qual \u00e9 a diferen\u00e7a entre inqu\u00e9ritos e sondagens? Antes de escolheres a melhor op\u00e7\u00e3o para o teu pr\u00f3ximo projeto, [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":1013832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2143],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A diferen\u00e7a entre inqu\u00e9ritos e sondagens - quando utilizar cada um?<\/title>\n<meta name=\"description\" content=\"Conhece a diferen\u00e7a entre inqu\u00e9ritos e sondagens. 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