Qualtrics vs. SurveyMonkey: 2024 Comparison

When it comes to comparing survey software and experience management tools, Qualtrics vs. SurveyMonkey is one of the most common “matchups.” This is no surprise since both companies have been in the market for years, offering a wide range of features that have earned them the loyalty of many users. If you are looking for your next tool to conduct surveys, you’ve come to the right place.

Below, we compare the most distinctive and crucial aspects of both platforms so you can make an informed decision. Both are excellent tools backed by solid teams. Learn more about them and explore what they have to offer.

Qualtrics vs. SurveyMonkey: Which to Choose?

Both Qualtrics and SurveyMonkey share similar features that cover most market needs. However, they have critical differences that might be the decisive factors in choosing one over the other.

Here are the most significant differences in this comparison, taking into account the most updated information for 2024.

Pricing

One of the most notable differentiators between the two platforms is undoubtedly the price, which clearly reflects the distinct approaches both companies have taken in recent years.

• SurveyMonkey: Offers a free basic plan with paid plans starting at $22/month (billed annually). More advanced plans, like the Team Advantage plan, cost $25/month per user (billed annually)​.
• Qualtrics: Pricing is not publicly available and usually requires a demo to obtain a quote. The most basic plan starts at approximately $1,500/year, reflecting its enterprise focus and extensive feature set​.

Ease of adoption

Although both platforms are robust and have extensive functionalities, they have made efforts to improve their interfaces and ways to offer their users a platform that is easy to implement and start using.

• SurveyMonkey: Known for its simplicity and ease of use. The interface is intuitive, making it easy for beginners to create and distribute surveys quickly. It also offers a vast library of pre-written questions and templates to streamline the survey creation process​ 
• Qualtrics: While powerful, it has a steeper learning curve due to its extensive features. Users may need to spend time with educational content to leverage its capabilities fully. However, it provides a high degree of customization and flexibility once mastered​ 

Features:

• SurveyMonkey: Includes basic survey creation tools, conditional logic, data visualization, and integration with over 100 business applications like HubSpot and Salesforce. It also offers access to a global panel of respondents for large-scale surveys​ 
• Qualtrics: Offers more advanced features such as predictive intelligence, ExpertReview® for survey design improvements, and extensive customization options. It supports complex survey designs with sophisticated logic and multiple distribution channels, including mobile, in-app, and web surveys​.

Analytics and Reporting:

• SurveyMonkey: Provides basic analytics and reporting tools, with options to export data to CSV files for further analysis. It includes built-in data visualization features and the ability to purchase additional respondents if needed​.
• Qualtrics: Excels in analytics and reporting, offering detailed insights with various filters and customizable reports. It supports exporting data to multiple formats and provides tools for deep data analysis and metadata management​.

Both platforms have their strengths and cater to different needs, so your choice should depend on your specific requirements and budget

Advantages and strengths of Qualtrics and SurveyMonkey

Deciding which platforms are ideal for you depends a lot on what you are looking for for your next big project. Below, we list what we consider to be the main advantages and successes that each platform offers its users.

Qualtrics:

1. Advanced Features: Qualtrics offers sophisticated survey features, including advanced logic, branching, and custom scripting. This makes it ideal for complex research needs; it has a wide range of questions and methodologies that will allow you to carry out studies of great complexity and volume.
2. Customization: It provides several options for customizing surveys, not only covering visual options such as colors and fonts but also offering customization options for the survey flow and advanced question types to give your questionnaires a more professional appearance.
3. Integration: Qualtrics integrates well with various data systems and platforms, allowing seamless data collection and analysis across different systems. In addition to its native integrations with platforms such as Apple, Google, Twilio, and Facebook, it allows its users to use its API for more advanced integrations.
4. Data Analysis: It includes powerful tools for analyzing survey data, including real-time reporting and advanced analytics.
5. Support and Training: Qualtrics offers robust support and training options, including personalized support and comprehensive resources for users.
6. Enterprise Solutions: It’s well-suited for large organizations with complex needs, offering enterprise-level solutions for research, customer experience, and employee engagement.

SurveyMonkey:

1. User-Friendly: SurveyMonkey is known for its ease of use, making it accessible to users with varying experience levels. In just a couple of clicks you will have an attractive survey that impresses the people you send it to.
2. Affordability: It tends to be more cost effective for smaller projects and individual users, and there is a range of pricing options for all types of users and projects.
3. Templates: Offers a wide range of templates and pre-designed questions, which can simplify the survey creation process.
4. Quick Setup: Surveys can be set up and launched quickly, making it a good choice for straightforward and rapid data collection.
5. Basic Analytics: Provides essential data analysis tools that are sufficient for many standard survey needs.
6. Integration: While not as extensive as Qualtrics, SurveyMonkey does offer integration with various tools and platforms.

Both platforms have strengths, so the best choice often depends on the project’s specific requirements and the resources available in your organization.

Qualtrics vs SurveyMonkey: Which is better?

Saying which is the best is somewhat bold, especially because both platforms are good and have features that can be very useful for certain specific users. In general, we recommend:

• Choose Qualtrics if you need a highly customizable, enterprise-level survey platform with advanced analytics, extensive features, and support for complex survey projects. It is best suited for large organizations with substantial survey needs and a budget to match.
• Choose SurveyMonkey if you prefer a more affordable, user-friendly option that is quick to set up and easy to use. It is ideal for individuals and smaller businesses conducting straightforward surveys without the need for extensive customization or advanced features.

This is just a recommendation based on the basic aspects and functions of each platform. If you wish, you can continue your research and delve deeper into what both companies have to offer. However, if neither convinces you, you’re in luck! There are more and better options on the market, one of which is QuestionPro, an experience management and survey software tool that likely has everything you need.

QuestionPro has earned its place in the market, positioning itself as a leading company in the industry. They not only offer a survey creator and other basic functions but also provide a wide range of services and platforms that thousands of users use daily to gather valuable data for decision-making and to understand phenomena and their markets better.

If you’re interested in learning more about this powerful tool, you can leave us your details, and a consultant will contact you shortly to answer all your questions with no obligation. We guarantee that the service will be top-notch, and more than just acquiring a platform, you’ll gain allies to ensure the success of your projects. Let’s talk right now!