In the competition between questionnaires vs surveys we need to consider the differences in scope, purpose, and application within the research process. Understanding that surveys typically encompass a broader process, while questionnaires are just a part of that, helps select the right tool for the goal.
This ensures that businesses and researchers can design data collection methods properly aligned with their objectives. Explore the nuances that set questionnaires apart from surveys to see how each method serves distinct objectives and how choosing the right one can shape the success of your data-driven initiatives.
Need to know the distinction between a questionnaire vs survey? Read on and discover.
Questionnaire
A questionnaire is a set of questions typically used for research purposes which can be both qualitative as well as quantitative in nature.
A questionnaire may or may not be delivered in the form of a survey, but a survey always consists of questionnaire.
A questionnaire used in qualitative research asks open ended questions via email, telephone or face-to-face meetings.
A questionnaire used in quantitative research asks more closed ended questions with restricted options to answer.
There are two types of questionnaires:
- Questionnaires that evaluate separate variables include questions regarding an individual’s behavior, facts, and preferences.
- Questionnaires that measure factors incorporated into a scale like those about individual identities and different attributes, indices, and traits.
Surveys
A survey is a sophisticated quantitative research method comprised of a questionnaire designed to gather data from a set of respondents efficiently. A survey mainly consists of closed-ended questions with very few open-ended questions for free-form answers.
Modern online surveys are used for data-oriented business, scientific, and academic research studies. A questionnaire is an integral part of a survey. However, the intention of the survey vs questionnaire may differ.
In open-ended questions, the respondent can explain the answer in a descriptive analysis style, or, in close-ended questions, the respondent can be asked to choose a response or an answer from a pre-defined set of options.
A questionnaire is a tool for conducting a survey containing a list of question types.
Surveys are the customary method for conducting research, in which respondents are asked questions about awareness, demographics, motivations, and behavior.
In the end, surveys and questionnaires have more in common than different, one being part of the other, with the only distinction being in how they are presented to a respondent.
There is a significant difference between these two data collection tools. A survey is defined as the evaluation of the experiences or opinions of a group of people via questions instead of a questionnaire, which is defined as a collection of written or printed questions with an answer choice made to conduct a survey.
Questionnaire Vs Survey: Purpose and Components
The primary purpose of a questionnaire is to collect raw data from respondents in a structured format. A customer feedback form or an employee satisfaction questionnaire is used to gather responses on specific issues or topics. Questionnaires do not necessarily have to follow through with in-depth analysis; they can be used in isolation for simple data collection needs.
On the other hand, a survey has a broader objective: to derive insights from the collected data. It goes beyond merely gathering responses and involves multiple components such as research design, sample selection, questionnaire distribution, data analysis, and the final reporting of findings. Surveys are designed to collect data and help researchers or organizations understand trends, identify patterns, and provide actionable insights that guide decision-making processes.
Other highlights about Questionnaire Vs Survey
- Questionnaires are set up in such a way in order not to aggravate the respondent.
- When a survey is an interview and not a questionnaire, it can be in-depth and open-ended.
- A questionnaire requires the creation of precise or legitimate responses from the respondents.
- When the survey is conducted as an interview, it is very possible to get honest, true, and detailed responses.
| Aspect | Questionnaire | Survey |
|---|---|---|
| Data Collection and Handling | – A questionnaire is purely a data collection tool. | – A survey goes beyond data collection, including analysis and interpretation of the collected data. |
| – After data is collected, the questionnaire itself does not provide any conclusions; it stores raw data. | – Surveys analyze the raw data using statistical methods to extract insights and identify patterns. | |
| – For example, a customer satisfaction questionnaire provides feedback, but no conclusions are drawn. | – A customer satisfaction survey uses the data collected to identify trends and provide actionable insights. | |
| Flexibility and Complexity | – Questionnaires typically consist of a fixed set of questions with little room for adaptability once designed. | – Surveys can use dynamic question routing, such as skip logic, to tailor questions based on previous answers. |
| – The structure is usually static, featuring either closed or open-ended questions. | – Surveys tend to be more complex due to their adaptability and often handle larger, more detailed datasets. | |
| – Suitable for quick, straightforward data collection. | – More suitable for in-depth research and comprehensive data collection requiring more time and resources. |
Conclusion
While questionnaires and surveys are related, they serve distinct purposes and roles in data collection. A questionnaire is a method of gathering information through structured questions, while a survey encompasses the entire research process, from designing the questionnaire to analyzing and interpreting the collected data.
Understanding the differences is key to selecting the right tool for your data collection needs. A questionnaire may be enough for a basic, straightforward data collection; however, a full survey process is necessary for more comprehensive insights and deeper analysis. By utilizing these tools effectively, organizations can better understand their audience and make informed decisions to meet their goals.
If you’re looking for an effective way to manage both questionnaires and surveys, explore how QuestionPro can help with your data collection processes and provide valuable insights to address your specific pain points. Send us a message today! We’re happy to answer all your questions.
