It can be hard to figure out who your audience is and what they want, both in business and beyond. […]
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Customer Experience Management: What it is + Metrics
We all agree that customer experience management (CXM) is a delicate process. In a world obsessed with experiences, CX or […]
Employee Trust: What it is and why it’s Important
Building employee trust is important for the long-term success of your business. Employees who trust their managers can be sure […]
User Communities: Foster deeper insights for your CX
The idea of a community is that you are part of something larger than yourself, and that your participation in […]
Customer Data Integration: What it is & Steps to Follow
Customer data integration (CDI) is the process of maintaining customer data from several sources across a company. Disorganized data can […]
