If you were to look at the market research industry as a whole, you’d see some interesting shifts occurring (note: […]
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Online Market Research Tips for Beginners
Online Market Research For those of us that can still remember market research in the “good old days”, the ability to […]
Calculus and Statistics
Calculus and Statistics There was this post on Quora by Erick Watson a while ago that caught our collective attention […]
Data analysis, simple and complex: a primer
Market research and data analysis go hand-in-hand. After all, what good is collecting data without knowing how to use the […]
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]