Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Search Results for: focus group
Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
In The Moment Research: Customer Recall At It’s Best
Stop what you’re doing and take a minute to think back to last week. Go on, give it a try. […]
5 most popular fads from 2015
Most Popular Fads A fad, as described by dictionary.com, is a temporary fashion, notion or manner of conduct enthusiastically followed […]
Net Promoter Score needs help from its friends
The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. […]
